The app does not rank on a popularity chart overnight, but requires a series of precautions to be taken so it can be taken to the next success level.
In this run, the app description also counts and has a worth, which you cannot avoid.
The app description is all about your app and its functionalities coupled with features and it is really not an easy task to jot down the complete set of functionalities into few lines, which would be attractive and engaging at the same time.
IT IS NO MORE A SECRET THAT A GOOD APP DESCRIPTION LETS YOUR APP GAIN POPULARITY AND DOWNLOADS IN RETURN.
But the question arises, that how to write down this app description?
How to make it sound attractive?
What to write and what to avoid in this league to make it successful?
Well to get you the answer to these questions, I have brought this writing today for you so you can take a deep insight of your app description requirements.
Let's find out more about this article…
Choose App Name Appropriately
The app name which might look to you a very trivial aspect of app development actually has the maximum worth and the relevance.
The very first aspect your users get to see in your app is the app name and the icon, thus these both elements have the relevance and you cannot opt anything randomly.
The app name needs to have the descriptive layout of your app’s functionality and must be competent enough to beat the competition.
App Description
The very next aspect comes what and how to write the app description. This is not going to be an easier task for you, and you may require investing your creativity and passion combined together to write short, crisp and relevant information in the app description.
When I myself get indulged into writing the app description for one of our clients, I was very confused initially, but then I conducted some research and came on the conclusion, which turned out to be a winning strategy for our client’s app, and helped the app to gain massive downloads…
And the strategy I followed stated:
Mention achievements and reviews
The app description consists of certain word limit, in iOS 3690 letters, and in Android 4000 letters only for the long description, which makes it tougher for you to set every feature and functionality of the app to be mentioned in there.
Thus mention the achievements and the reviews which your app must have received.
Like you must have noticed in the movies, wherein it states clearly that this movie is developed by the director of (some popular movie), this strikes a chord in your users’ mind, that something already known is behind this app, and trust the app’s usability.
In this same manner, if your app also has something similar to offer like a known brand, then flaunt it and express it largely.
Highlight the app’s characteristics
This is the most significant part, and you need to divulge the every app functionality and feature in a way which your user can relate to most.
For instance: Free app, free delivery, order tracking, add favorites coupled with the app functionality to make it more engaging.
Also, if your app is launching its new version, then don’t forget to include every information to be associated with the new version. Like what’s new in version 1.3- smaller improvements, fixed and New…with this written material you let your users know what new your app has to offer and how it is different from the last version.
Tips:
§ Don’t write big and confusing sentences..keep the content SLAP (stop, look, act and purchase). Assume your description to be a mannequin on the showroom glass window, instigating the passersby to stop, look, act and purchase.
§ Don’t indulge in writing vague aspects which your app does not even contain. Keep the content simple and easy to be understood.
§ Don’t let the users get a confused feeling, that how this app would be of their benefit through your app description. Make every writing element of app description to be helpful enough for your users to assure the users how this app would help them.
In addition, keep the dosage of right screenshots, to be accompanied with the app description, and make sure the app screenshots also are speaking clearly the app functionality, since both the app platforms offer the screenshots limit, so utilize it smartly.
On the other hand, if you have not get your app developed till date, and still finding the best iOS Mobile App Development company for your app concept then getting in touch with the Techugo team would really help you in tons.
Techugo is one of the top iPhone app development companies and has already developed some of the most successful mobile apps across the globe.
So why not get in touch with the Techugo team and get your app designed by a celebrated app development company.
You can reach us at:
sales@techugo.com
Skype: aks141
Skype: ankit.techugo
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