We are proud to announce that today our mobile app has completed 6 months,
and thanks for your support… the two lines reflecting on my FB page
from (xyz) company, made me wonder that did I ever notice this mobile app? Am I
so ignorant? Or was it the mobile app which failed to make an influence on me? I took clear 30 min to
overhaul my memory bank and ended up looking for the mobile app on respective
store, I couldn’t believe there were only 5 reviews and 2.8 starring was given
to it…why it happened? It is disheartening for a renowned brand to fail to make
its presence felt and I as a user found no point to connect with the mobile app
through any corner.
I wondered and finally decided to analyze the reason
behind…and my answer came as the loose app development procedure followed
during the app building. I know it is not an easy task to get an app acclaimed
highly in the app stores, where every second moment a new mobile app is coming
up and making the nature of competition to turn more GREY, it is true, that a
mobile app cannot make a HIT entry just with its unique concept, and it takes
more than the development and the concept to make an app a successful product.
With this piece I intend to bring your
attention to those major features which lead to app development failure…let’s
proceed
Missing Audience
Connection
To make money out of the
mobile app, is the basic motive behind a mobile app development apart
from various other benefits a mobile app offers to your business, but
don’t make this motive shout aloud through your mobile app, this should always
be a back-end mechanism hidden under the app functionalities and features, to
lure your users further to download your mobile app. You need to understand a
very basic concept that no mobile app concept can turn into a success unless it offers a connection with your
audience. Your app should speak and address the need of your users louder and
must give a reason to your user’s to solve their requirements through your
mobile app. Many app developers remain glued to their wrong thought process
that their app vision is something great and marvelous and users would embrace
it with a tight hug. But Hey!! The bunch of ignorant people, just listen!!!To
get a satisfactory mobile app, you need to understand what your users need? Why
they need a mobile app? what are the problems they are facing in connecting
with your services? Who are all your
competitors? And is your mobile app really answering these all queries? Trust
me get answers to these questions and let a unique mobile app to come your way.
Design Seems Difficult
Remember with a mobile app you aim to assist your clients
with every possible help you can offer, and if the app interface is going to be
tough, then nobody cares which brand and
what purpose your mobile app serves, they would abandon the app before
exploring it further. Ensure your app design should be smooth and easy enough,
so your users can use it with an ease without any instructions to be followed.
An app with a great design always helps the users to admire and download it, so
integrate visually attractive design with a compelling user experience in your
mobile app, since users have ample of options available for them and they would
not waste their time on a poorly executed and bad design mobile app.
Lack of Marketing
Market your app and sell it on
every corner and don’t restrict yourself by thinking, your app would do well,
due to its design and concept, don’t be fooled down with your wrong thought
process, it is highly misleading to feel that a mobile app can sustain on its
own due to its unique concept and design, WAKE UP!!! It is alarming for you if
you are not adapting the healthy marketing strategies for your mobile app because it will only drive your app to doom
further. Try the best app marketing strategies for pre or post app launch and
cover the wider spectrum of app marketing without a fail.
Turning Deaf Ears
To Your Users
The voice of your users should always be heard in time, and you should pay extra attention to
every word your users utter in the feedback section. If you avoid the words of
your users, believe me, it will cost you
a lot and you will have to pay with your app failure. Every app needs some up gradation and updates and at times there are
some unpredictable bugs, which actually BUG your users to a large extent.
Listen and work on their given feedback, this practice will only help you to
create a successful path for your mobile app’s future. The moment you avoid
their concerns, you lose the trust factor and you can’t expect to win back
those users. A simple acknowledgment to your user’s feedback will help you gain
a loyal customer base for your mobile app.
The successful mobile apps have a story behind, which
includes the research and analysis of end user's
requirement, which ultimately helps to attain a massive revenue growth. Your
users are crucially important for your app health, and their experience while
using your mobile app, defines the app success, follow the parameters mentioned
above and work along with your user’s demands. A successful mobile app is a
product of a top mobile app development company, which can turn the entire game
of mobile app with its experience and
exposure, so you need to pick a mobile app development company on the basis of
exposure, experience and the existing client’s testimonials, which can help you
craft a mobile app specifically designed and based on your user’s demands.
To find a mobile app development company which fulfills
these requirements is possible with one
distinguished name in the mobile app industry, and it is Techugo- a top mobile app development company in UAE. If you have got an app concept, and want your app to climb the ladders
of success, then you should get in touch with Techugo
team, since we have helped various brands and startups across the globe to
receive their deserving recognition. Our team of top mobile app designers is
here to help assist you with every step of your mobile app development strategy. We consult, brainstorm, manage the project, design, develop, test,
launch, and market apps in the best possible way. You can get in touch with our
team to discuss further your concept to bring into reality. The discussion
would help you to gain a better insight of your app requirement.
You can reach us at:
sales@techugo.com
Skype:
aks141
Skype: ankit.techugo
