A mobile app has to go through various stages and
development is not just the end, but a start of a new chapter for the mobile
app, where it begins its journey of convincing the users to download it.
You would be surprised to know that there is one most
important factor, which makes the mobile app users stay, check and convert that
stay into a download, and that is none other than Your app's description…
Yes, it might sound so astonishing and different to you, but
actually this is the fact, that your app description helps your mobile app to
get sold eventually, so don’t take the app description lightly or casually, but
it needs a series of creativity and passion invested together to brush up the
last stroke of selling tactic.
When a mobile app goes through the vigorous development
process, every inch of it goes through a complete overhaul so it can come up to
the expectation and the standard of users and trust me it is not as easy as it
sounds, but it has to go through a severe transformation every passing minute
to come out with flying colors.
The role of a mobile app developer is beyond your
imagination since they give a reality platform to your app concept, but sadly
the efforts invested in the mobile app can go wasted if no users come to
download your app.
It is indeed a horrific situation to think about even, but
you need to be much aware with this fact so you can take the required measures
to rectify the situation, before it turns into a disaster for your mobile app
and one of the most suitable measures to handle this need is by writing a good
app description .
Why App
Description Matters
App description works as a window a synopsis, an extract or
a trailer for your mobile app, which gives enough reasons to the users to
download the mobile app.
Worth to mention when users find your mobile app in the
respective stores, the first thing which catches their attention, after the
screenshots, is the app description, which is followed by the reviews.
Thus if you want your mobile app to get downloaded and
appreciated at its best, then a good app description is much required.
Are you not aware how to write that sizzling and
eye-catching app description? No need to worry, that’s why we are here today,
to help you write a befitting app description for your mobile app so it can
become hugely popular…just let's explore further…
App Description
Must Be Captivating
I know it is a hard task to accomplish because whether it is
Apple or Google Play, both have their own word limits, for instance:
Google Play, allows 80 characters preview field for the
short description and for the Full Description, it gives you 4000 characters
limit.
Whereas, Apple let’s 170 word limit for short description
and for the long description the limit is 4000 characters only.
So getting a captivating app description falling into this
word-limit set is something very demanding and needs extra care to be given.
The very first sentence of your app description must have
the power to attract that targeted audience base without a fail.
Keep It Succinct
Your app description is something which has the word limit
and it means clearly that you cannot go evasive about your approach and you
have to use the words a very limited and accurate form.
Thus you need to understand what the main purpose of your
mobile app is and how it can be written in the shortest and engaging form.
Don’t Talk About
The Bushes
Your app description must cut-short the chaos of writing
that we are a US-based company, directly hop on the main objective of the app,
and make sure that you write only the benefits users would get from your mobile
app.
Don’t make your app description pot-holes filled road to
reach your ios application development, by mentioning the features, rather you should focus on
writing the features in a way, that it can reflect the app’s usability to the
users.
With this approach when you publish your mobile app on the
stores, then the users’ attention is captured largely by your mobile app.
Remember your app description would help you to get noticed
by the targeted audience, thus it is highly recommended to insert every
possible discoverability factor in your app description and help it to gain
success.
