Tips On Branding Your Mobile Apps

Mobile apps are nothing new in the market and have already captured each and every existing business domain and the left ones are in the process of adapting the app, thus making the app business more complex and complicated.

But there are certain aspects need to be considered while developing your app and one of the major concerns out of all is the app branding.

App branding? Do I need to brand my app as well?

Yes, you need to and you cannot escape from it at any cost…

App branding is just another leaf from the marketing and it needs to be done, in order to help your mobile app to outgrow the competition mangrove. It needs to be done so the mobile app can get recognition in the app development market and the targeted users would get to know about it.

But how can I promote or market my mobile app?

Well, the mobile app needs to be branded and recognized from every inch, so there will be no loophole remained within the app. There are many ways the app can be enhanced with its branding image, out of which I have explained a few in my writing …

Proceed with pre-app launch

Do not sit till the app gets launched and make a final hustle in the market, rather make a loud noise about your mobile app, from the very initial stage of the android app development, wherein you can indulge in pre-app launch marketing strategies for your mobile app and get indulged into a promotional website for your app, would be the best choice to look for.

A promotional website for your mobile app, is the wonderful marketing tool, wherein you can post more about your app functionalities/ features in the short and descriptive form of video content.

The app teaser needs to be of 10-15 sec, showing the major and the specific elements of the mobile app.

Let content speak for your app

Your app needs to be addressed with every possible element, and content marketing cannot be excluded from this list. You can give a glimpse of your mobile app to the users, through the piece of content which you are going to write about your mobile app in the form of Blog, Article, Infographic, PPT and many other ways to keep your audience updated about the mobile app.

You can get the above-mentioned strategies integrated into your mobile app platform when you Hire UI designer and Hire Mobile App Developer for your mobile app design to compliment the app branding strategies.

Some Essentials To Be Considered Before Outsourcing Your App Needs

Got the app concept?  

 

It is unique, different and is complimenting your business needs, but how to deploy the app into a full-fledged development process?

It is not just a question but a concern too, which has to be handled with care since your business future relies on that technical piece, which can take your business to the next level, only if you consider following some of the most important segments while outsourcing your app development needs.

Do I really need to outsource my app development needs?

A very logical and valid question to be asked, but eventually, this question has a more logical answer to support it. When you think of developing a mobile app, first of all, it does not get build overnight and needs not just one person behind to build, but a pack technical experts to help you with and there are other reasons as well which convert hiring the iPhone Application Development Company to get your dream gets converted into reality, such as:

ü  You save a lot of time

ü  The risk factors get reduced

ü  The pre-marketing can be initiated

ü  Receive quality-enrich end product

ü  Saves your cost in long run

I feel the given points are sufficient to make you comprehend that why you need to outsource your app requirement.

But the story of app development does not end here, rather opens a new chapter, wherein you would be required to play safely while outsourcing your dream concept to an app developer.

It's creepy….and am scared…this too much to be considered, and I don’t know what all to keep intact in my mind…well, in that situation I would like to make the checklist for you of some of the Don’ts you need to consider while outsourcing your app development requirements….

Don’t pick on the basis of first come first serve basis

The moment you decide to outsource your app requirements, you would be surprised to know that there is a big pool of app development companies, which can give you the constant confusion shocks and it is next to impossible amongst that situation to select the right app development company for your app needs.

This is the actual task where you have to take the decision very carefully and you cannot afford to take any risk. The technical expertise of the team indeed has to be taken into consideration, but along with you need to take care some other facts as well as the problem-solving mindset and the professional attitude towards the work.

If these two aspects are found missing, consider the other option available with all the mentioned qualities.

Don’t pick for the pricing

App development is not an event, but a process, which goes on even after the app launch, in the form of the app update, new version or bug removal and these aspects can only be taken care of if your app developer is experienced enough to cater the specific requirements of your app.

When you search in the app market, there are different options available and some might suggest of least pricing compared to others. I know the cost factor is something, which always bugged you and if some company is promising to deliver the app at the least price, then what else could be better than this situation…right?

No, this ideology is absolutely wrong and you simply cannot rely on the least cost offer, since the least cost offering company often are the novice and untrained, which charges less amount, but are completely inexperienced of handling the in-between erupting technical challenges and in return abandon the app development in the middle.

To compensate the situation you would look for a top android app development company, and they would charge their regular development fees. This entire situation would lend you to spending much more than your expected app budget and your app would also be delayed.

Avoid picking a company on the basis of cost factor only….

Don’t pick without checking the past work

Every app development company, if best, then would have a client list to show their work done in past. If your app development company fails to offer then it's your right to ask from your app development company to ask for the past work. The projects your potential app development company has undertaken lately speak a huge deal about their technical expertise and creativity.

Also, you can take a much closer and unbiased look at your potential app development team through the top listing websites such as Clutch, AppFutura, GoodFirms and many more.

These portals help you analyze the potential app developer’s profile, client list, testimonials and reviews and star rating, which would be completely untouched by any marketing fabrication.

Don’t pick if the security is weak

No, I am not referring to the physical security f an individual, but the security of data. Just cross-check with your potential app developer the measures or the capability they have to secure your app data in the event of any loss.

Though the point might sound most trivial to you, but if you consider the hidden depth behind the point, then you would realize how far this point holds the significance.

These are some of the points which you can never afford to avoid while outsourcing your app development need to any top iPhone application development company, in order to get a sizzling app built for your business domain.

It might take a little time for you to research, but trust me the time spent on research would really get paid –off in the final result of your app, thus pay attention and don’t miss anything.

As always, until my next blog piece comes, keep yourself tech-updated and keep showering your love on my blogs

CIAO JJJ

Mobile Ux Design Tips To Boost Your Mobile App Success

Studies reveal that almost 35% of mobile app engagements last less than a minute due to app UX at large…it clearly speaks that

WE FIRST BUY FROM OUR EYES

When I install a new app, the very first aspect much before its usability even mesmerizes me is the app UX, something which helps me to connect with the mobile app with a visual language. The visual language works directly on your user’s psychology and helps your mobile app to create a bond with your users. I have largely observed that visuals work faster than content, or in other words, visuals create a platform for the content to be read further. If a mobile app fails to catch the attention of its targeted users, then no matter how well the app features and the functionalities are imbibed within the mobile app, it would fail to gain the attention it deserves. So you need to spend your efforts and need to be specifically dedicated to create a strong laying foundation for your mobile app. Following I have picked some of the essential factors, helping your mobile app to get a praiseworthy UX…

Give A Reason To Your Users

Your users are actually very smart, they cannot accept anything which you offer to them, since they have plenty of options with them to proceed with and they want something best, so as a priority you need to ENGAGE your users, and need to create a reason so your users can use your mobile app. A reason which allows your users to get attracted to your mobile app, but you don’t need to turn evasive with your approach rather try to be succinct to portray your creativity in UX. So, it is advised to do a thorough research of your target audience and then devise a strategy to deliver the most delightful experience. 

Minimum Is Maximum

When it comes to a mobile app, users look for something which is minimal, but speaks the app interface clearly. Try to keep the design as clean as possible with no cluttered look. Users prefer a mobile app which has least, but worthy design elements, the more number of designs only confuse your users and they would not prefer to use it further, so let there be a seamless transition between practicality and purpose, this would let your mobile app to raise the user experience to the next level.

On boarding Experience

A mobile app is a playground, wherein your users come and judge the quality before hitting on their favorite game, which means your mobile app has very limited number of time to slay the completion with the first impression. The very first few seconds your users spend on the mobile app after the installation process gets over is called ‘on boarding experience’ and works on breaking and making the life cycle of your mobile app on their mobile phones. Unfortunately, around 80- 90% of the downloaded apps are used once to be deleted further, due to poor on boarding experience. Keep this experience simplest, do not stuff the app intro with huge numbers of screens, this would only irk down your users and they would not remember everything your app tutorial has tried to teach them. Also, it is always better to follow better ways to welcome users instead of bombarding them with tutorials, like guiding users to the next actions they need to do for performing some specific tasks within your app, it is an interactive way to connect with your users.

Let There Be A Confirmation

I personally like the two blue ticks, which pop-out on popular social media platform WhatsApp, when somebody reads your message, it gives a very personalized treatment, that a mobile app is helping you out to reach others, as a matter of fact, a mobile app has no role in forcing the reader to convert that one tick into two blue ticks, but it helps a lot in confirming. In the same way, you also need to think of a way to give the confirmation to your users, when they finish a task, it can be in the form of visual hints and messages to speak the confirmation. This actually helps your users to come to know how your application actually works.

Choose Smartly

I personally have felt that certain mobile apps with high usability consume more battery than others, this happen due to the amount and choice of colors you have picked and background services such as location detection are the major culprits behind the battery drain. Your users can never be willing to use your mobile app by keeping their mobile battery life on stake. So keep the UX simple with the color theme, short navigation, and limited background services.

Don’t Make A Clone

At times, many apps are just the clone of others and it is expected that these apps would carve a niche for themselves. HOW? I think it is a crime even to expect, that two different mobile apps, with two different names, but same looks and functions would gain popularity. Remember, it is good that you study your competitors, but you don’t need to adopt everything your competitors have to offer, invest your creativity in the UX and try to find a sensible balance between your app and your competitors’ mobile apps to provide a compelling user experience to your users, to stay one step ahead in the competition race.    

You need to understand that mobile app UX is never a one-time process; rather it is a progressing work, which needs to be upgraded on the basis of users’ likes and dislikes. You need to be proactive to conduct the requirement analysis of your mobile app’s usability and improve the UX accordingly. It is sad to know that in today’s time a very limited number of mobile app development companies pay serious attention to UX and its significance, which usually lead to app failure. So you need to pick a right mobile app development company, which is filled with every required ingredient of mobile app success, I know it is tough and stressful to choose such mobile app development company in this competitive era, so I have brought down the solution for you in the form of a leading mobile app development company – Techugo.

Techugo team consists of top mobile app designers to help assist you with every step of your mobile app development strategy. Their team members are dedicated to consult, brainstorm, manage the project, design, develop, test, launch, and market your mobile app in the best possible way. You can get in touch with the Techugo team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement.

You can reach the Techugo team at:      

sales@techugo.com

Skype: aks141

Skype: ankit.techugo

INDIA – A GIFTED PLATFORM FOR MOBILE APP DEVELOPMENT SERVICES

As per a recent survey conducted, Mobile app development services in India is much cost efficient being compared to other countries. Do you doubt the authenticity of this report? Even I felt the same and analyzed the report further, and the conclusion I got was, something unbelievable but highly logical. Most of the businesses around the globe are embracing the mobile app technology very fast and have reached to a level, where it can never be denied. Technology integrated into the mobile app is the major tool to attract customers for your respective business domains, and if this technology is not handled dedicatedly then rather being a harbinger of prosperity for your product, can destruct its existence. You need to be a little cautious before choosing a top mobile app development company for your product, a company which can provide the top mobile app development services combined with your budget demand. This all sounds like a dream, where you get all that you want at your condition, well this dream can be a reality if you choose a mobile app development company from India, although there is no magic behind it, rather there lies a pool of valid logics. Although cost is not the only factor in selecting India for the mobile app development services, but there is a pool of valid reasons to justify the need of app development services from India. Let’s learn more about the logics further.

• Tech-savvy Brood

The younger generation of India is all set to explore the new possibilities offered by the technology to stay ahead. They pick mobile app development as a chosen career with a élan since they understand the growing number of Smartphone users, will multiply further in future, and the demand for a mobile app will also increase simultaneously. Due to the career choice, app developers take their passion to a next level by creating and developing the innovative concept in the mobile apps, to attract a number of customers. The unique features allure the users and the developed mobile app can become an instant hit.

• Global Competition

The breakthrough in the technology made by mobile apps has been noticed and observed more deeply by the rising entrepreneurs from India. The per hour cost for the mobile app developers in the US is approximate $250 but when it comes to India the mobile app development cost is reduced to $20 – $5o. , there is no doubt that India has abundance of tech-skilled bandwidth, and when this bandwidth gets associated with the rising tech-startups, it gives an ultimate consequence of top mobile app development company, which does not compromise on quality and services, and dedicate its efficiency to offer the top of the world mobile app development services at the lower cost being compared to other countries.

• Global Smartphone Market

If reports to be believed then, India has the fastest-growing Smartphone market in the world, accounting for 27.5 million devices sold in the second quarter of 2016, up 17 percent from the previous quarter, according to IDC. Mobile subscriptions are expected to hit 1.4 billion by 2021, according to the Ericsson Mobility Report, released in June.  So being a promising platform for the global Smartphone market, Indian Govt. has invested in the IT sector, since it is one of the highest revenue earners for the Indian economy. So app developers get a robust platform to ensure the increased revenue and explore their skills and set them to practice.

• Mobile Apps For Diverse Platforms

Mobile app developers in India are not dedicated to one single platform of mobile app development; rather they invest their intelligence, handling comfortably all diverse range of app platforms. So within one company, you can meet the different app platforms developers without paying anything extra and you will be able to achieve a satisfied customer base.

As the mobile app ecosystem has expanded its branches to capture a potential user base, it becomes a Hobson’s choice for all the companies to grab the mobile apps for their products as a fundamental tool for success in today’s competitive world. Based on all above-mentioned factors, it can easily be calculated the reason behind choosing India as a promising mobile app development platform. A mobile plays the different role to increase your customer base and boost your sales, but its growing popularity has made it challenging for the app developers to compete in the overly crowded market of mobile apps. In such scenario, mobile app developers from India, prove to be a blessing, due to the high-quality outsourcing services offered to the clients across the globe. At Techugo, we take pride in developing the mobile apps for the leading brands to startups and our mobile app development team has the expertise to create a unique variety of mobile app solution for your business needs, which would help you to showcase your idea, goal, and dream in the most informative and engaging way. Our team of top mobile app designers is here to help assist you with every step of your mobile app development strategy. We consult, brainstorm, manage the project, design, develop, test, launch, and market apps in the best possible way. You can get in touch with our team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement.

You can reach us at:

sales@techugo.com

Skype: aks141

Skype: ankit.techugo

Source: http://www.techugo.com/blog/mobile-app-development-services/