Amazing Ways To Maintain The SEO Ranking After Website Redesign

Website re-designing is important to spruce up the website. Businesses need clean and attractive websites to increase customer engagement that's why they prefer to redesign websites. However, website redesigning can be a cause of declined website ranking. 

 Declined SEO ranking and organic search is the biggest nightmare for website owners.  The task of reconstructing a website without distorting the balance of your website presence is dreadful. There are chances to lose customers, website information and search result ranking, and the occurrence of such an event can disrupt your business for long term.

The risk of losing SEO ranking after redesigning is evident, that's why experts have devised some ways to mitigate the potential damage for your business. Here are some points that you must ensure while redesigning your website. These points not just help in retaining SEO ranking but also help in improving the organic traffic of the website.

Keep Track of Everything on Your Website

Before you rush into the website redesigning, keep complete track of data and information available on your website and related to your website. It can spare you from a lot of problems that might make you suffer. You must utilize SEO monitoring tools, and monitor key SEO metrics. You must observe keyword ranking, total numbers of backlinks, organic traffic, domain authority, spam score, Alexa global rank, speed, Citation flow/trust flow and more. Moreover, monitor Google Analytics to identify in which area your website is thriving and where it needs help. You can make these inefficiencies base of your redesigning and do significant adjustments in your website.

Determine and verify Inbound Links

Before redesigning your website, you must determine and analyze inbound links. Inbound links are essential because search engines recognize the multiple and relevant links as a sign that the page content is useful.  You must verify that each link is working because a 301 redirect takes place. Lose of these inbound links can damage your SEO ranking.

Identify Popular Pages and Make a List of pages that need redirecting

Recognition of popular pages is important for your website, as you can work with the developer to retain the SEO value of the website and redirect these pages properly with 301 redirects. With 301 redirect SEO value of page gets transferred to the redirected page that's why its essential to make a complete list of redirected URLs.  So, before redesigning the website, begin listing the URLs that require to be redirected.

Implement 301 Redirects

Usually, developers try to keep the same URL structure, however, it's not possible every time. Mistakes in this process can cause major damage to the website SEO ranking. To eliminate this loss, you must implement 301 redirects to ensure that users land on the correct place.

Create a New Sitemap

Often, people don't create a new sitemap for the website because they believe that 301 redirect is enough for Google indexing. This is wrong practice, you must ensure to update your current sitemap because search engines can easily find your URL with the current sitemap. Monitor metadata, website structure and URL of your new website and compare it with the previous one to ensure that URLs are properly indexed and ranked.

Ensure 404 Pages

The 404 pages not found the message is an important part of the website redesign. You must utilize it because sometimes page links don't work and page gets lost in the shuffle. The 404 page helps users and search engines find the information they are looking for and place within your website. You can put a search engine box on the page to make 404 users and search engine friendly.

The mentioned points can help you retain the SEO ranking of your website. Besides, you must check the bounce rate after uploading the new site to check the response of visitors. If your bounce rate is higher than the bounce rate of the previous website, it means visitors are not liking your website. The well-experienced mobile app development company can help you get an attractive and engaging website design. At Techugo, web developers suggest that website redesign should be clean and user-friendly, so visitors will not face any difficulty to find the content. It also helps in increasing organic traffic on the website. In addition, you must ensure to practice the given points to retain the ranking of your website.

How SMO Services Can Gain You Customers

Around the world, there are millions of users on various social sites and the rate of these users is increasing rapidly and with this rapid increase in the users on social sites, your business social presence becomes utmost important.

So, to be an effective SMO expert you must keep the following points in mind:

Establish a team:

Dedication is the most important thing, which is needed when you start doing a work and the dedication will lead you to do hard work and achieve success. Thus, make a team which is dedicated to work for your company. So, that your company will achieve success with the positive and healthy environment.

Social media presence:

When you are present on social sites, make sure that everyone register that presence. You should not be hiding, in fact, your business should be making a positive Impression in front of everyone.

Content:

 The content you will be posting for your business promotion should be in relevance to your business promotion and it should be making an impact on readers. It should influence the people in such a way that they get excited and interested in buying your business products or services.

Choose the channels:

When you decide the channel or the medium or the social site on which you will be posting your content. Your marketing company should make sure that you have a strong presence there because posting something where you don’t have strong presence is of no use as no one will be reading or seeing what you will be posting, that is why it becomes necessary to have strong presence over the social sites.

Listen first:

You should not just be so focused on promoting your business that you are just posting, posting and posting, you should also make sure that you listen to the audience. Sometimes audience gives very valuable tips to enhance your products and services and you should always reply with positivity to the negative content.

Be alert:

Always stay alert and be updated with the latest trends and adaptation of these trends.

So, if you want your business to become a brand and have the strong online presence, you must contact TECHUGO, the best digital marketing company.

Can SEO Really Improve Your App Ranking

Long gone are the days when people yearned to find suitable strategies to promote their business, but with the time-evolution, it has become a worthy decision for every business to adopt the safe and proven methodology which is none other than the app technology.

An app technology indeed allows the users to try the different options and the opportunities thrown from the different business angles, and help your mobile app to become a successful venture for your mobile app, but do you really think it is really that much easier for your mobile app to come closer to the competition and make a known name in the app market?

Of course, it is not that easier, since the app market is already filled with the numerous options and it is pretty hard for your mobile app to get acknowledged by your targeted audience base and it is only possible when you would follow a specific technology for your app promotion and that SEO- Search Engine Optimization.

Now the next question in the league would be asked that how the SEO strategies can be proven worthy for improving the app popularity.

Well, SEO works exactly on 3 major key factors, and which clearly speaks the worth of SEO integration, like:

§  Keywords- With the SEO, you can utilize the keyword integration to help your app to get noticed.

§  Ratings & Reviews- SEO helps your app to receive impressive ratings and reviews.

§     Quality Backlinks- those incoming links to your app’s webpage, through which you grab the attention.

These 3 major SEO tips, help your mobile app to get noticed, but again you have to remember that whatever your SEO strategy is flaunting on the online platform, it must be well-complemented by the app’s functionalities as well, so you must achieve this by crafting your mobile app development from a leading mobile app development company and make the SEO efforts proven worthy.

Essentials For Successful Content Marketing

It is no more a secret that to enhance your business ranking the role of content marketing, which is an integral part of the SEO, cannot be avoided. Content marketing helps in various ways, whether it is making your business outreach to a larger audience or ranking your business on Google's first page, content marketing helps in every aspect.

The best part about content marketing is that it works on every business, regardless of genre and size of your business, either you are an enterprise or offering the mobile app development services, content marketing fits the bill for all business types.

Readers all across the globe love to read more about your business and its offerings and get a source to explore more about your services, yet it is noticed widely that many businesses have ample number of blogs, articles, small posts and every other content on the internet, but yet there are almost non-existent crowd and readers and it turns out to be a concern.

Then there must be a series of measures, which must be taken in order to make the content marketing works exactly as per the expectations of the marketers…to combat this issue and give a fool-proof solution this issue, here we have brought this post to help you find the essentials for a successful content marketing.

Essential #1

Make It Entertaining

Yes, this is the very essential, which you need to keep in mind, and must not forget…which says keep your posts entertaining. Well on reading this, many marketers raise eyebrows, since there are certain topics and the business expertise, which need some serious attention and there cannot be an entertainment dose given to it…right? No absolutely wrong….

The very first misconception you need to get rid of your mind is, that attention has to be drawn towards your content, and it can happen out of the fluke…

Even if your business is most interesting and is offering the best of the world services to the users, yet you need to create the writings which do complete justice to your business concept while providing the content to the users in a different way, it should not be boring and lengthy.

To make this strategy work, first, understand your users’ type and write the content into smaller paragraphs, which are easy to understand.

Use the real-time examples, to help the users to relate to your content, use easy language, and if using any tough word, then explain, so your users don’t require to take the help of tutorial to understand your content.

Essential #2

Clear the purpose of writing

You are writing with a sole aim to boost your business's online visibility...then hang on…because your writings must dictate not just your business offerings, but how these offerings can help in improving the issues faced by the users.

The purpose of your writing must revolve around solving the users’ issues through the services provide…as a basic idea, your writing must not dictate as a piece of advertisement for your users, but it should be a window, through which your users can peek in to find out the available solutions to address their issues.

Essential #3

Keep Evolving

Content marketing might sound very easy to some of you considering the platform behind it, but unlike it sounds, its a very much deep-linked strategy, which has the power to bring or shoo away the users.

Thus it is highly recommended that you keep evolving with your content marketing plan and keep giving your users sufficient reasons to stay hooked on your services.

I personally follow series of measures to address this issue, sometimes I change the font, the headings and sometimes the complete writing style, to bring uniqueness into my writings.

You need to bring the innovation and to make it happen, make sure to study your user type and their requirements closely.

Following these tactics, your content marketing not just become hit, but receive a huge round of applause and appreciation form the readers…so what are you waiting for get your content marketing strategies re-worked upon to attain a favorable and most cherished result.

6 REASONS WHY SEO IS IMPORTANT FOR YOUR WEBSITE

STATS ON WHY SEO IS STILL IMPORTANT FOR A BUSINESS’S WEBSITE TODAY
Google gets over 4 billion searches a month (Smart Insights, 2017). Having a website optimised for popular search engines like Google is an absolute necessity in today’s online market. Consider some of the following statistics:

• 81% of shoppers conduct online research before making big purchases. (Retailing Today, 2014)
• 93% of online experiences begin with a search engine (Junto, 2017).

Below are some of the benefits of performing Search Engine Optimisation on your website and keeping up consistent SEO maintenance.

BENEFITS OF PERFORMING SEO ON YOUR WEBSITE:

1: LOW COST WHEN COMPARED TO PPC

Organic SEO is low cost. It only costs an investment of time and patience on your part. When you find yourself on the top of organic search engine results, you can assist your SEO efforts by investing a small budget into PPC (pay-per-click) advertising. Alternatively, you can allocate budget to place text ads for that keyword you ranked for.

SEO is essentially the gift that keeps on giving. As your online content matures, is indexed by search engines like Google and you create backlinks to a piece of content, you gain authority on the specific theme or focus topic. The net effect of this is more organic website traffic is brought through your keyword rankings to your website.

2: HIGHER BRAND CREDIBILITY

In reality, many people trust the first listing they see for a keyword or search term they punch into search engines like Google. They see companies such as Google as reputable and by doing SEO your website becomes a brand name of sorts.

Google filters content based on strict content guidelines enhanced by its algorithm updates, which define how the search engine archives a top-ranking site. This means users receive the most relevant content when they conduct searches. This is why users trust Google’s top-ranking results and these rankings have much higher credibility.

3: YOUR WEBSITE NEEDS TO BE ON THE FIRST PAGE OF GOOGLE ORGANICALLY

75% of people never scroll past the first page of search engines (Junto, 2017). This means that if your website is not ranking on the first page of Google, or other search engines, you are missing out on potential clicks and overall organic brand awareness. By getting the top spot on first-page search engine results, you are guaranteeing yourself a continuous stream of organic website visitors.

4: ACCESS TO DATA THAT YOU CAN USE TO LEVERAGE IN ORGANIC LEAD GENERATION AT NO COST

By looking at your website analytics, you can see what products and services visitors are looking at on your website. You can also see the search terms and queries people are using to find your website via search engines. This type of customer data is very valuable and is easy to access with tools like Google Analytics and Google Search Console. Using this data to your advantage is so beneficial in the long term for your website.

5: GOOD RESULTS REQUIRE MINIMAL UPKEEP WHEN IT COMES TO SEO AND LONG-TERM BENEFITS

When compared to PPC and paid advertising, the effects of SEO are long lasting and do not suddenly stop paying off, that is until the next algorithm update from Google. So, always keep up-to-date with the latest information from Google and SEO experts and professionals. There is, of course, some upkeep when it comes to maintaining SEO and keeping top rankings on search engine results.

However, it will be difficult for competitors to best you when you keep practicing good SEO.

6: YOUR COMPETITORS ARE ALREADY COMMITTED TO SEO AND UNDERSTAND ITS BENEFITS.

Now that you have realised the benefits of SEO and that it is extremely valuable, you need to know that your competitors are already on the SEO train and are taking full advantage of it to their benefit.

So, if your competitors are ranking on Google, you need to play catch-up and be certain that you are optimising website content for the correct keywords. Focus on long-tail keyword opportunities that attract modest volumes of website traffic and work your way from there.

Taking all of the above information into account, if you are not actively optimising your website both on-page and off-page to work well with search engines, then you are truly shooting yourself in the foot.

Your business could benefit immensely from following through with some basic organic SEO. Although organic reach on digital platforms such as social and search may be in decline, the benefits above show that SEO has some great benefits in the long run for your business.  61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. (HubSpot, 2017). Add to this that 57% of B2B marketers stated that SEO generates more leads than any other marketing initiative (Junto, 2017), SEO should still very much be a concern for your start-up or small business.

Source : https://mo.agency/why-seo-is-important-for-your-website/

Digital Marketing Services offered by Techugo, uplift your business to the greater apex of digital prominence. Our experienced and agile approach makes a perfect combination to deliver your goals through our unique digital campaigns. Techugo- Digital Marketing Company, focuses majorly on the unique digital marketing strategies to enhance the reach and visible