I am extremely happy to admit that every micro-moments
happening within and around our lives are highly affected by the applications
today.
I don’t think if I have said something unusual which can
cause any sort of controversy, rather I believe I have spoken the fact, which
is only telling the current situation, which is laden with technology.
However, looking at this condition, a presumption takes
place that mobile apps can grow successfully in no time and there is nothing to
stop them since they get officially launched in the market.
But do you know, this is a misconception in itself, and you
need to comprehend that every mobile app requires the strong marketing plan,
otherwise no charm in the app can bring the users’ attention to its platform.
To some out there this fact might sound little rude and
would create a moot point stating app can attract an audience with its features
and functionalities; yes you are right, but do you really think that it is
easier for the app to mark its presence in the market, amidst the chaotic flood
of existing apps.
App Marketing is eventually a topic, which can never be
sufficed to one or two steps, rather there is a myriad of different strategies
to be followed and that can be turned into an ala carte option as well, means
you can pick what suits your app, and chuck away what doesn’t.
Till here the story sounds interesting and engaging, but
there is a flip side of this saga as well, where you get to know that there is
an equal number of misconceptions as well related to the app marketing.
Sounds fussy and more complex, but you don’t need to go
panic, as there are ways which can help you survive the odds of misconceptions
with the measures mentioned in this post.
So let’s not waste any moment further and grab every bit of
information to win the battle of myths shared by the app marketing industry.
Speaking Technical Language Only
A mobile app can never be explained without being technical!
Common is what you think? Then you need to change your
thought process because a mobile app can be described in the plain and the
simple language as well.
The technical language might sound easier to you but may not
serve the purpose of users’ comprehension level. You don’t need to infuse the
heavy and technical words in the app marketing content, rather keep it as light
and simple possible to help the users to understand and relate to the app
services. Thus mention every bit of app features in a way so that user would
know that how this app can benefit them.
Giving Excessive Information Helps
I agree app marketing has various funnels, through which you
can score your card of app’s success, but that doesn’t mean that you need to
speak everything in one go.
Couldn’t grab what I
just mentioned?
Ok, lemme explain more clearly, users come from different
backgrounds, and they look for convenience through your app, but if your app
keeps barging their personal space through excessive marketing pop-ups, then it
only let your users feel discouraged to use your app.
If you would check from the users’ perspective, even you
would have opted for the DND services, on various occasions to shoo away those
troubling marketing notifications, then how can you expect your users to
survive that phase?
Ensure that your users are getting only the REQUIRED amount
of marketing notifications, and it is respecting the users’ preference and is
not invading their privacy through any means.
Post the users with the required information and do it in
accordance with analyzing the users’ behavior.
Trusting Gut Feeling More Than Research
You are, not the fortune teller, and when it comes to
dealing with the nerves of technology, then you need to understand that
technology can only be imbibed within the app interface through the study of
research and analysis of users’ behavior and demand.
You can't go ahead with your gut feelings, however, I agree
that you make an emotional bond with your app and eat, drink and even sleep the
mobile app to make it work efficiently.
But in this run, sometimes the app marketing strategies are
being decided on the basis of the gut feeling and also on the basis of the past
experiences, but here is hat everything crumbles the tower of success.
Do you know why?
The reason is simple, every app is unique and thus its
marketing approach also needs to be different. Maybe something worked for your
previous app, but there is a guarantee that the same strategy would work for
the current app as well.
Thus take the reviews and the opinions of the marketing
experts from your tea, and let them do their magic on the app; you can be
influenced by the past experience, but don’t let it dictate the complete regime
of the marketing.
Testing Is Not Necessary For Marketing
Marketing works on your users’ psychology and encourages
them to buy the product or use the app further, but if after downloading your
app crashes or gives bug-filled experience, then every single step of marketing
invested in the app, goes wasted.
Testing of a mobile app makes the app experience sans error
and make it an efficient piece and needless to say the bug-free app, only adds
the cherry on the cake of marketing, making it more charming and alluring.
Henceforth, you must not avoid the testing as it only helps
your app marketing to be proven accurate.
On the other hand, on hearing the term, app marketing, the
jingles started to ringing in our ears, expecting it to be something unique and
exclusive for a specific app, which creates an unknown pressure on the app, to
fit the requirements of the users through every inch.
This can only be achieved when you decide to proceed further
with a leading
top mobile application development company , to help your mobile app
concept get developed, designed and marketed well, so a maximum number of users
would install and enjoy your app product, and consequently help it to gain the
further achievement.