HOW MOBILE ANALYTICS LEADS TO MOBILE APP SUCCESS

Building a mobile analytics strategy, decides app development strategy and brand recognition plan for you. To know further about it, read this blog with Techugo- a top mobile app development company India

WHY MARKETING IS NOT AN UNNECESSARY EXPENSE

It was a mere resume, which I casually looked at while discussing the new openings in my company, Techugo- a top mobile app development company. It was just another day, when a sudden chit-chat with our HR turned into the most serious issue of how people make their resumes these days, although it was not something for me to care about, but I was forced to think that why a resume is supposed to be all filled with the needed ingredients to sell yourself, then I realized, my question held the answer, SELL, yes the way we promote movies through conferences, press-release, media and the way a company advertise its product through advertisements, all have a common motive behind, which is to SELL their product, services or skills. It is harsh and bitter but without a proper channel of marketing, you can’t success and can’t reach to your users.

Although, the word marketing, seems very small with one word letter, but actually it can take hours to days to understand it deeply, since it is a very broad topic with the most vital aspects integrated within to make a business happen successfully. Let’s explore the factors which make marketing a much needed aspect of your business, although there are quite many factors which lead to the increase the sales for your business, but since I am associated with a top mobile app development company-Techugo, and my job role is of BDM, so am finding it more convenient to discuss the need of marketing to increase the sales growth in the mobile app development industry, so let’s begin the interesting voyage of marketing essentials:

Research Your Market

As the adage suggests, practice makes a man perfect, in the same way a properly channelized research can make you excel and hit the right button of marketing. Research is the key aspect of marketing strategy and can’t be left out from any angle. Many a times we get to see unwanted calls coming our way from the inbound marketing team, the basic marketing concept these inbound calling agencies forget to implement is to do a thorough research of their targeted customers, failing to which leads to chase the wrong set of users and wasting time and energy. You need to enhance a very robust market research strategy to save yourself from the future grief. As an app development company you also need to do proper research on what is required and at where, which would help you save from the horror of ‘Selling ice to the Eskimos’.

Speak About Benefits

The first time when you see an advertisement on TV, for hair care, what you most look out for is that how that product would benefit you, rather than what it offers. If people can’t relate to your product in any ways they will never use it, no matter how many good features it consists of. The same rule applies to mobile app development process as well, instead of focusing more on what features your mobile app offers, and you need to show your users that in which ways your mobile app would benefit them. The way your users feel connected to your mobile app speaks a lot for itself and helps you win the major battle of marketing with this step only.

Talk Real

Just by simply saying that your app development company is best in the world, does not make your app development company at top charts. Your work speaks for itself, you have to inform your users through the app case-studies, you have developed in the past and how it benefitted your client’s end users. Offer a factual, not the fictional information to your users, because users have become very smart today and can judge what is wrong and what is right for them, so play a role of a smart and intelligent marketer and showcase your work to your users in the best possible manner to accentuate your work strategy and the app development process you follow.

Build a Relationship

For most of the users, using the word ‘to build relationship’ is just a marketing gimmick, and they always have a pre-conceived notion that the term relationship is just temporary, and would evaporate once the mobile app would go live. As a mobile app Development Company you have to ensure that every promise made should be an eternal commitment and you will stand along with your client in every need of your client related to mobile app throughout or even after the development of their mobile apps. You have to play proactive to listen to their concerns, problems and must pay a heed to their requirements. In doing so, you don’t just make one client happy, but also open the door for the million others potential clients, who would like to utilize your app development services, based on the other client’s genuine feedback.

Your Body language Speaks For You

There are quite many people existing in the world, holding the delusional thought that no matter what is your tone or the body language, but if your work is good, people will hire your services….wake up day dreamers, such thought is a period. If you don’t have positive body language and confident tone, then even though you are too good at your work, but your services will never be hired due to your attitude towards your client. You have to work on your tone and body language, and making them more confident, since if you sound diffident, which means you are unsure of your services, so how can you expect a client to trust your words and offered services.

If your marketing strategies are efficient then your sales chart would grow exponentially, don’t think that marketing is a superfluous segment to promote your business, rather it is a very strong channel helps you getting brand recognition. As an app development company you must hear the problems by your client’s end user and give them an absolute solution and give more focus to your marketing planning to grow your business further and will offer a perfect mix of opportunities to you to meet your business goals and create a path for your further success.

At Techugo, we take pride in developing the mobile apps for the  leading brands to startups and our mobile app development team  has the expertise to create a unique  variety of mobile app solution for your business needs, which would help you to showcase your idea, goal and dream in the most informative and engaging way. Our team of top mobile app designers is here to help assist you with every step of your mobile app development strategy. We consult, brainstorm, manage the project, design, develop, test, launch, and market apps in the best possible way. You can get in touch with our team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement.

You can reach us at:

sales@techugo.com
Skype: aks141
Skype: ankit.techugo 

Source: http://www.techugo.com/blog/marketing-not-unnecessary-expense/

WHAT TO AVOID IN MOBILE APP MARKETING

Having said that the micro-moments of our daily lives are highly affected by the mobile apps today would not be wrong, since technology is the most trending feature and has given birth to the most beautiful aspect in the form of mobile apps. Mobile apps are not minutely handled by the development only, but the actual story starts when you start to market your mobile app and you find something is wrong. Well, it’s not always the scenario that whatever you cook would always be relished by your users, unless it is in their interests and off course served on their favorite plate.

I might have confused you further, by offering a soup of mix and unknown ingredients, just to expand it further, your mobile app needs marketing after the launch and you can’t expect your guardian angel to save you every time, but would expect you to utilize your brains and implement what works best for your mobile app. We all love creativity and trying it in different ways to fit our needs is actually a need of today’s time, you create the best mobile app with in-demand concept, but when it came to inform users, you missed it and let the luck favor the best. You need to comprehend and accept this fact very wisely that even if your mobile app is the most happening mobile app, but if it is not marketed well, and then it can never create a stir in the market. There are certain Don’ts to be followed religiously while opting for a healthy app marketing strategy. Let’s explore further…

Don’t Speak Too Technical

You are an impeccable technical guy, your technical expertise cannot even be challenged, but what you forget here, that your users are not as technical as you are, so speak in a language which they can relate to. The content integrated in your app marketing should be user friendly and must not focus only on what the features your mobile app offers, rather it should also focus on that how users can benefit from it, for instance, if you have restaurant mobile app, then it should not speak what are the features offered by your mobile app, but also that how a user can benefit from those features.

Don’t Bug Your Users

We understand that app marketing, is a vast field and yet to be explored further by most of us and it has created some of the best possible solutions for your business, but what is the most painful aspect of any app marketing is, when you get a feedback stating that this app sends unnecessary messages, oops, something was broken within, but is a harsh fact, so accept it. Just brush your memory and re-think, why do you choose for DND service from your mobile operators, reason is simple you get bugged, although some other people around the world must be opting for the offered services also, but those who don’t want they opt for DND. Unfortunately, your mobile app does not support DND service, but uninstall or notification off for pop-up messages only, although sending messages is a part of your marketing strategy, but if you fail to identify the targeted user base, then your app will never gain the positive image.

Don’t Let Your Heart Rule

A very famous perception amongst the app developers is, that they trust their gut feelings more than the reports and research. Every app developer creates an emotional bond with their mobile app, during the process of app development, and most of them treat their mobile apps as their babies, where they eat, drink and even sleep the mobile app and make the final excellent output, but at times they make the app marketing decisions on the basis of their gut feeling or past experience, but not on the basis of the research result, which most of the time gets clashed with their beliefs. So just take a deep breath, it is 100% true that you can never think wrong for your mobile app, but you need to trust on the opinions and views shared by your marketing team, since they combine their marketing tactics with the demand of your mobile app, to give a final app marketing strategy.

Don’t Avoid Testing 

I downloaded an app few months ago and found it full of bugs and I ended up uninstalling it, later I was told by my colleague that it was in testing mode not the final and now the final version is available, I was appalled to know that why the developer let the unfinished mobile app to get uploaded on the app store. Remember your mobile app if not finished, then is not required to be published on the app store, it will only create further ruckus for your mobile app health, since due to bugs, users will only leave the negative comments, to destroy the future of your mobile app before even it may start.

App marketing might sound an interesting term, but is very sensitive as well, if not handled with care it can damage or create your mobile app image in a jiffy. You need to pick the app marketing strategies, very carefully, don’t simply think that what worked for your last mobile app would work in your recent mobile app also, it is not always possible, due to the individual demand of every mobile app and its users. At Techugo, we take pride in developing the mobile apps for the  leading brands to startups and our mobile app development team  has the expertise to create a unique  variety of mobile app solution for your business needs, which would help you to showcase your idea, goal and dream in the most informative and engaging way. Our team of top mobile app designers is here to help assist you with every step of your mobile app development strategy. We consult, brainstorm, manage the project, design, develop, test, launch, and market apps in the best possible way.

“You can get in touch with our team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement. “

You can reach us at:

sales@techugo.com
Skype: aks141
Skype: ankit.techugo

Source: http://www.techugo.com/blog/avoid-mobile-app-marketing/

WHAT TO AVOID IN MOBILE APP MARKETING

When you are developing mobile apps you have a dream to make it big, your app marketing crash down your dreams. App marketing if not taken seriously can cause sales slump and would affect your expected overall return on your investment. This infographic would help you to entail the expected result from your mobile app, just follow them carefully.

Techugo team is full of top mobile app designers to help assist you with every step of your mobile app development strategy. We consult, brainstorm, manage the project, design, develop, test, launch, and market apps in the best possible way.

“You can get in touch with our team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement.”

You can reach us at:
sales@techugo.com
Skype: aks141
Skype: ankit.techugo

How To Promote Your App Through Social Media

Mobile App Marketing Strategy

Social Media, the word somehow depicts the lack of privacy within and denser pressure of maintaining your identity, but the irony is, that it is used by every single individual either with genuine identity or fake, but all use it except a very few who still have not taken a dive into the pool of social troubles of social media. Just to curb my thought process to escape myself from turning this blog into a satire, I would like to share the most significant role of social media play in the app marketing today.

Why Do You Need Social Media For App Marketing

Mobile apps are an unavoidable part of our daily life schedule; we need them to keep a tab on our needs & requirement at every single second. The process of the mobile app is exciting and fast if picked a right mobile app development company for the mobile app solution developed for your product or services. Unless there is a correct marketing adoption for your mobile app, no matter how wonderful your mobile app is, but if it does not reach to your targeted audience through the medium they prefer to communicate, then it is a complete waste. You need to market your app through every possible resource available for marketing. Social Media is one of the most cost-effective sources of marketing available today and the best part about this method is that it is highly accessible across the planet Earth.

How Social Media Benefits Mobile App Marketing

• Your Customers get a personalized touch
• Global publicity
• Increase brand awareness
• More inbound traffic
• Improve search engine rankings
• Higher conversion rates
• 24/7 Availability
• Brand loyalty
• Cost-effective

App Marketing Through Social Media

Some people have a doubt that Social media is restricted to Facebook only, but what they fail to comprehend that there is a broad horizon of the Social Media platform’s possibilities to market your mobile apps and get them acknowledge by the potential users across the globe. You can’t deny Social Media marketing is the blessing for the developers who are on a tighter budget and have not many other ways to get the mobile app promoted. As per the research conducted, Social Media marketing helps your mobile app reach a much wider, sharply targeted audience, who are keen to take what you offer through your mobile app. As every coin has its pros and cons then Social Media marketing can also go wrong if you miss to follow certain Do’s and Don’ts, let me take you on a voyage to explore it further.

Remain Active on Facebook

We all love Facebook, for various reasons, like to chat with our distant cousin/friend, to post daily pictures, to post quotes, to share our thought process, etc. etc. etc. the list is huge. Facebook is indeed an impeccable platform to market your mobile app, the only thing you need to understand is that your presence on the Facebook should be strong enough and you are highly active on it, once you start promoting your app on FB, you would get a heap of comments, chats, and queries. You must reply the chat or queries coming through FB instantly or within the hours of the gap. It should not be days long distance to check and reply the chats.

Videos Increase The Views

The charm a video creates, it can never be picked by another medium. It creates a much alive connection between you and your audience and makes them aware of your activities. You should focus on creating interesting videos of your mobile app; introduce the functionalities of your mobile app, its UI, and how it will benefit them. Do not simply upload the video, but provide the detailed but interesting content for your app in the detail section and ask your users to give comments and feedback. This strategy will work on your user’s psychology that you are willing to improve your app as per the views shared.

Hello Tweets

Every single hour you get news that some celeb twitted this or that, which became instant media hype. Apart from FB, Twitter is another social media channel, which grabs the attention of users across the world. For your app marketing, you can utilize the Twitter platform to share what’s new at your end related to app, celebrations and feedback, all related to your mobile app or company. Through this you will create a loyalty factor between you and your app users and they would feel connected with you. Don’t make a standard message to reply every query, rather reply everyone personally, because anything said on Twitter can build or destroy your customer base.

Content Should Be Engaging

I agree, your mobile app is like your baby and you can do anything to chart up on the scale, but it does not mean that you would speak unnecessarily about anything, if users don’t find your content on Social Media, interesting and crisp enough, then sorry, but no one is ready to read your autobiography there. Put efforts to make the content interesting, informative and a little funky, so all age groups can relate to your mobile app. Bring some innovation within your content and don’t use Grandma’s dictionary in the search of the heavy words, rather use the language your users can relate to.

No Negativity To Cross Your App Way

Social Media is a hub of free speech, where users troll down the celebrity for uttering a wrong spelling, so don’t expect you would be saved. No, am not scaring you, but making you aware of how to handle the rejection more carefully. It’s a human nature we all take negative comments somewhere deeper in our hearts than the positive comments. You would also find yourself in a situation, where people would post negative comments, sometimes due to a reason, sometimes just to flaunt their unnecessary knowledge of the domain. You don’t need to lose heart, set a strategy for yourself, whether there is a genuine negative feedback or unwanted, you have to make sure that you reply to both, do not delete them, the genuine negative feedback adds a touch of reality to your user base, you should inform the dissatisfied users, when the issue is resolved.

On the other hand, the malarkey of unwanted users should not be taken as an ego hassle, just reply them once in a diplomatic way and thanks them for their review, don’t exaggerate the chat into a discussion, else other users would get diverted to the superfluous chat.

Smartphones and mobile apps are going to stay here forever, yes you heard me right, mobile apps and Smartphone technology would evolve with the time and users would have mind-boggling exposure to the options of mobile apps, so you have to pull your socks up to market your mobile app maximum, so they would not be isolated in the crowd of mobile apps.

At Techugo, we take pride in developing the mobile apps for the leading brands to startups and our mobile app development team has the expertise to create a unique variety of mobile app solution for your business needs, which would help you to showcase your idea, goal, and dream in the most informative and engaging way. Our team of top mobile app designers is here to help assist you with every step of your mobile app development strategy. We consult, brainstorm, manage the project, design, develop, test, launch, and market apps in the best possible way. You can get in touch with our team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement.

You can reach us at:

sales@techugo.com

Skype: aks141

Skype: ankit.techugo

Source: http://www.techugo.com/blog/promote-app-through-social-media/

CUPID STRIKES THE TECHNOLOGY WITH MARKETING

If my product is worthy it does not need any promotion, if this thought ever crossed your brain mistakenly, then you need to install an auto-correct device within your thought process, since thinking something like this is equivalent to a punishable crime in the today’s time where even thinking to sustain without marketing is the undesirable dose of venom, to be gulped without a pause. So a mere thought of abstaining from marketing is a major sin to commit. The current tech-scenario deals with technology at a level, where denying its relevance is out of the question, many of us still live under the misconception of thinking marketing as one of the most expensive parts, but they are least aware of the tech invasion in the marketing field, which has calmed down the cost factor in the marketing strategy and has made it cost-efficient and highly accessible. Today I shall discuss the relation shared between the technology and app marketing.

What is App Marketing

Every business depends on the profit, and the profit is the last step of the app marketing cycle. App marketing is the place where your mobile app’s success lies; with a successful app marketing plan, you can achieve the heights of success in your business. The app marketing umbrella covers advertising, public relations, promotions, and sales. It is a medium through which your product or service gets acknowledged by your targeted customers. In the absence of successful app marketing plan, your sales will deplete and as a consequence, your business will never meet its destination. You might have thought that it sounds so much a part of Greek tragedy, but sadly it is like that only. App marketing is the one word for researching, promoting and selling your services/ products to your targeted customers. Technology has indeed eased down the pressure of reaching to your potential customers, without a hassle, with a major breakthrough in technology in every field; the world is shrunk to one axis, where one technology tool helps meeting the demand of customers. To understand it clearly, let’s take a dive into the interesting world of app marketing.

Benefits of App Marketing

• Let you shout your presence
• Compete With Global Competitors
• Source of Income and Revenue
• Brand recognition

Technology & Marketing Are Interwoven

To call technology the soul of app marketing, is not worthless, rather technology is no more an option but has turned into a mandatory aspect to understand who your customers are, what they want, what they believe in, their behaviors, and their likes and dislikes and finally give an output which will be relished by your entire user base. Technology has made a strong impact on the app marketing strategy, in many ways, let’s take a look:

• Social Media Channels

You need to understand your users are humans, who need a source to get informed about your mobile app, if your mobile app is highly tasteful but lacks social media marketing, then it is nothing but a waste of energy and money for your mobile app. People are hooked to Smartphone and use social media channels addictively; promoting your mobile app through the technology of mobile phones over the social media will garner a more genuine set of users across the world. Also, with the integration of social media connectivity within your mobile app will help you to get users connected with each other and build a community enhancing the popularity of your mobile app.

• Online PR

Online PR is an innovative technology piece helps you attain quick and effective marketing strategy for your mobile app. You can spread a good word about new products and/or services you’re introducing, important changes in your business plan, special milestones you’ve achieved, and substantial new client association, this range of information would help you reach target audiences.

• Content Marketing

“Content is the king”, I think we all can relate to this statement very well. In the today’s era of technology, there are various options for an app to get acknowledged through the content marketing, it can be in the form of blogs, press release, guest post, articles and other written material based on your mobile app. The written content, with the help of technology, can be made available to your targeted users through technology. So the user base will outgrow to a larger base rather shrinking to one region or country only.

• Website Ads

A website can also be an interesting platform for your app marketing, the web browsers run advertisements, which are based on text, and advertisers only pay when users click on them. This is a unique way for advertisement and promotion of your product or services.

In the nutshell, everybody spends more time on their mobiles, tablets, and laptops; the biggest advantage of technology is to connect the users with the brands while creating the real-time marketing campaigns that work across social media, display advertising, and e-commerce. If you are targeting global markets and hit the targeted audiences, the marketing embedded with technology is very much required to achieve high-quality results. App marketing when combined with technology, offers top of market value, to attain the immediate and apparent benefits from your mobile app efficiently. At Techugo, we take pride in developing the mobile apps for the leading brands to startups and our mobile app development team has the expertise to create a unique variety of mobile app solution for your business needs, which would help you to showcase your idea, goal, and dream in the most informative and engaging way. Our team of top mobile app designers is here to help assist you with every step of your mobile app development strategy. We consult, brainstorm, manage the project, design, develop, test, launch, and market apps in the best possible way. You can get in touch with our team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement.

You can reach us at:

sales@techugo.com

Skype: aks141

Skype: ankit.techugo

Source: http://www.techugo.com/blog/cupid-strikes-technology-marketing/

HOW TO DO CONTENT MARKETING FOR YOUR APP

Mobile apps are getting wildly popular, so the competition is rising at a heating speed. To make a mobile app sustain in the app stores, you need to opt for a more robust app marketing strategy. App marketing does not limit to a particular segment, but is a vast method and content marketing, is the most significant part of app marketing, it can surface out to description content, image content, video content, user review content…and more and more. Content marketing can be proven quite effective, if planned and initiated much before the launch of the mobile app.

Why Content Marketing

Content marketing is a proven technique. It includes app-related blogs, news, video content, infographics, podcasts, guides, slides, ebooks and white papers and any other type of content. With the right pieces of content ready at the right time to fit your content marketing strategy, you can make people aware of your upcoming app product and will get it noticed by the targeted customers and it will make you appear to be an expert in your field and you would have the appropriate users available to download and engage with your app beforehand. SEO and content marketing complement each other so well and the content can be shared via social media and encourage your targeted audience to share your content with others. As an app marketer, you always look for new users for your app, to make it functional you need to plan your content in a way to make it an exceptional piece so it can leave a positive print on your reader’s mind and they would rely more on your services.

Content marketing is a proven technique. It includes app-related blogs, news, video content, infographics, podcasts, guides, slides, ebooks and white papers and any other type of content. With the right pieces of content ready at the right time to fit your content marketing strategy, you can make people aware of your upcoming app product and will get it noticed by the targeted customers and it will make you appear to be an expert in your field and you would have the appropriate users available to download and engage with your app beforehand. SEO and content marketing complement each other so well and the content can be shared via social media and encourage your targeted audience to share your content with others. As an app marketer, you always look for new users for your app, to make it functional you need to plan your content in a way to make it an exceptional piece so it can leave a positive print on your readers mind and they would rely more on your services.

How To Do It

App marketing can be performed through various ways and many benefits can be availed from content marketing. It aides to app downloads, with the app store link or app landing page link in the content, it will encourage the users to download the app. You can be more creative with content and come up with something that will attract the audience. To know the content marketing strategies, you can select your distribution channels carefully and your target audience for each of the following content marketing options:

Social Media Channels

Social media channels are the top-selling marketing plan to distribute your content and build a good level of social media engagement. While distributing your content via social media, write interesting and short posts to encourage your users to share the content with others.

Email Marketing Content

Email marketing is a content strategy to be followed, which has various interesting features, you can share oodles of content with your users, like videos, screenshots, blog articles, user reviews, etc. Make it a mobile-friendly template for the ease of the users and make sure that the content would deliver the value.

Guest Blogging

Guest blogging is an interesting initiative to call for external bloggers to post their blog content. Guest blogging is free but is posted once found original and useful, you can hire an expert content writer as well, and who can write app related blogs to get your app higher exposure.

AdWords Content

With AdWords, you need to play safe about the content of your display ads and the content of your landing pages. The landing pages must call directly to download the app along with supporting content such as user reviews, screenshots, and videos. Adwords, help you to analyze the data for mobile user acquisition and engagement.
If you are curious enough to know more about App Marketing, You can get in touch with our team to discuss further your mobile app concept to bring into reality. The discussion would help you to gain a better insight of your app requirement and will help you market your app with appropriate app marketing strategies.

You can get in touch with our team to discuss further your mobile app concept to bring into reality. The discussion would help you to gain a better insight of your app requirement and will help you market your app with appropriate app marketing strategies.

You can reach us at: sales@techugo.com
Skype: aks141
Skype: ankit.techugo

Source: http://techugo.com/blog/how-to-do-content-marketing-for-your-app/