Do Brands Need To Invest In UI/UX Designs During App Development

 Mobile app development is a time taking process, and one of the parts that need precise attention is UI/UX designs. Let us learn why companies need to focus on it more.

Mobile applications are the modern-day digital platforms that help brands to sell their goods and services online to a large number of the global user base. In a short time of 10 years, the app industry was able to establish a strong foothold in the market and became one of the top-most business choices for both small and large-scale entrepreneurs.

With time, the application industry expanded with the introduction of various technologies like Artificial Intelligence, Augmented Reality, Virtual Reality, Blockchain, Machine Learning, the Internet of Things, Chatbots, and much more. Honestly, the list keeps on extending. They now act as a bridge that eradicates the space present between the users and the process. Apart, from delivering utmost convenience to the audience, apps also ensure that they trigger a company’s sale. 

There are a lot of advantages that make apps ideal for the transforming digital world. That is why brands from different industries are moving ahead and embracing technology. But the harsh reality is that not all of the companies succeed in creating an impactful business. There are a lot of applications on stores that do not get downloads and eventually lose the grip.

For any company, it is a huge nightmare. Does it concern you too? If you are interested in creating your own business app, then you need a technique with which you can lock your success and growth. Today, in this blog we would be talking about UI/UX designs and why one needs to invest in this to achieve goals. Read the points thoroughly to eradicate all the doubts.

So without any further ado, let us initiate our journey of learning!  

1. Fetch better insights from user engagement

High user engagement is directly proportional to high sales. These metrics are important because they give better insights for finding out the techniques that impress your audience. One of the sure-shot ways to boost user engagement is through focusing on the design of your application.  

2. Relish better revenue generation opportunities

When you start planning a visitor’s journey on the app, you can easily figure out and optimize the opportunities to convert them into a loyal customer base. UI/UX designs will allow you to plan all the possible interactions and enhance the call to action for better sales.  

3. Optimize resources, cost, & development time

Investing in the UI/UX designs will allow you to solve a lot of usabilities issues, which might emerge after the creation of your application. Designing teams can smoothly anticipate the needs of their audience before moving to the development phase. Also, ensuring the scalability and flexibility of the app design would deliver better opportunities.  

4. Increase user loyalty and acquisition

In order to achieve a vibrant competitive edge in the market, it is necessary that you naturally attract and retain the audience on your application. For this, you need a platform that creates a more aesthetic vibe and delivers better solutions to the audience.  

5. Decrease troubleshooting and associated costs

There are a lot of errors that pop up later after the app has been made live. These problems can easily be avoided during the early stages of development. For example, some faults are simply the wrong assumptions about user behavior or navigation. There are also a lot of features that aren’t required and their inclusion does nothing but confuses the users. The efficiency of the UI/UX designs can help companies jump over this problem altogether.    

In A Nutshell

These are the major reasons why companies need to invest their resources in UI/UX designs. But this is not all, as there are several other aspects of mobile app development that one needs to master in order to deliver an excellent platform to the users. If you want to learn more about them, then make sure you reach out to the experts. The team that you would be collaborating with for your app’s creation will play a huge role in enhancing your market growth. Therefore, you need to make sure that connect with a brood of professional experts.

Applications are becoming the best options for businesses to reach out to their potential customer base in a short span of time. It also helps them to boost the user experience by simplifying the process of buying goods and services. Because of the pandemic, a lot of brick and mortar stores have shifted their process online with the help of an app or a website, and are gaining a lot of benefits.  

If you want to boost your online sales, make sure you embrace the app tech with open arms. So what are you waiting for, just jump on the bandwagon right away and explore the growing digital era!

If you have any doubts, then make sure you drop them in the comment section present below. We would love to help you out by guiding you to the best path. But until then, stay tuned to this space for more tech-related updates from all around the world. 

Common Mistakes You Can Avoid In Designing The App UI

User Interface design is one of the very important aspects of the mobile application. It seems that most of the people who worked in the UI/UX of the design field consider the app design is the simplest part of the development. But the reality is very different, designing the app UI is much more difficult than it seems at first sight.

If designers get to know the struggles and how to manage then it becomes easy and interesting. You just need to ask your clients for the opinion, so that you can make the app as convenient for them as possible.

What users generally expect from using an application?

Understandability

Non-user friendly design is the worst nightmare for any designers because if a user fails to understand how to use it then he or she will delete your application. They prefer to download another app which is simple to use and attractive.

Personalization

Generally, users are annoyed by the constant necessity of entering personal information such as likes and dislikes, so it is necessary to ask only once and save for future reference.

Efficiency

The primary goal of any mobile application is to meet the user's requirements. That's why it requires design optimization and following adaptive web development principles.

These are the points you have to consider when designing the app user interface. Now, we are going out to point out the common mistakes that can be easily avoided.

Inappropriate button size

This is the first thing that user notice in your app and if your button size is not appropriate then it is the most annoying thing. If the call to action button is too small to click, then it is going to frustrate your users. Clicking on something and getting redirected to somewhere else is very disappointing and especially if the person is performing important task.

So, while designing the app user interface pay attention to keep all the call to action buttons of appropriate size to allow proper functioning.

Typographical hierarchy

Typographical hierarchy is the system for organized typed text that established the order of importance within the data, allowing the reader to easily navigate through the content. If the hierarchy is not maintained within the design then it becomes difficult for the user to find what he or she is looking for.

So, pay special attention to these aspects during the application development so that the app does not look heavy on content and confuses your user.

No micro interaction

Micro interaction is the small design elements on the app that interact with the users. For example, when you hover over the button, it slightly vibrates or change color, this is called as micro-interaction. These small elements enhance the user experience.

They encourage the greater communication and also drive more actions. So always include these tiny elements in your design to enhances the developer's hard work.

Color contrast

If you want to draw the users attention on to the particular segment, then use the high-level color contrast. This is generally used for the call to action buttons, but remember that if they are too many on a single screen, then they will affect the user experience.

Use the low contrast color for less important content or less used buttons, this eliminates the confusion. To keep the UI simple and attractive use color contrast smartly.

Neglected white spaces

White spaces are actually the spaces between two design elements and needs to be white. Actually, white spaces are important to organize the content on the app and it also balances out the designs. If you want to maintain the strong sense of the brand throughout the app, then use the white spaces smartly in that way cannot be neglected.

Faulty alignment and grouping

Having apps that are heavy on design elements and content will need better grouping and alignment for a calm experience to your users and alignment is not limited to your elements being right or left aligned, but goes deeper.

Placing all the elements properly with the respect of content is very important, it creates a lasting impact on the users. But it is totally in the hand of the designers to align them properly and most of the users prefer the grid system while others find it restrictive.

Development Feasibility

A lot of times designers thought something very interesting or out of the box but the development team is not on the same page. So make sure that design must be compatible with development point of views. It requires lots of communication between developers and designers.

System-centric features

Design the app users interface to solve the problems of the users and make it more convenient. In other words, we can say that all the features should be centered on a solution to these problems and not be system centric. These type of approach will attract more users with different level of expertise.

These are the mistakes you have to avoid during the designing of the app user interface. Now, we are discussing the constantly evolving trends.

Minimalist design

Nowadays mobile application is more often treated as the perfect mix of form and functions. People shifted from apps overcrowd with different stuff to sophisticated and contextual ones.

Onboarding

Explain to their users how they can reach their goals using the application to prevent them from leaving it. You can also say that your app design should be convincing enough to keep them using it. One of the techniques used for onboarding is the creation of empty states.

These are the constantly evolving trends in UI/UX designing. If you want to design the best application for your business then you have simple and attractive UI, then consider these points. At Techugo, we are developing the mobile application with flawless design and amazing user interface. So, if you are looking for the best mobile app development company, then contact us now.

Why Do You Need To Integrate AR Technology In Your App Concept?

Do you wonder what the ultimate aim of every app development process is?

Of course, it is the app’s success, consequently leading to your business revenue to get generated immensely. Failure of any project or not attaining the desired goals largely depends on the users’ expectations, if it doesn’t meet then certainly there is a major drawback and that is oozing out of the technology bucket, which doesn’t garner the attention of users, as there is no advent of latest technology utilized in the stack of app development.

Users are very curious about utilizing new technologies which are quite popular in the market and experiment that what kind of impact or results it is delivering. In the concern of apps, a technology has marked its worth and offered impeccable outcomes, but if it fails to garner the attention of the users, then there is a big problem.

Have you ever heard about a technology that can eliminate various kinds of hindrances of the app development projects? Sounds interesting!! Let’s move ahead and have a glance on what is it all about?

AR technology has emanated as one of the best solutions which have made the early dispatch of the projects feasible without any hindrance. The concept of its working process is little different which makes it distinguished, unique and quite popular amongst the app developers. Also, this is the reason why its results are so impressive.

Let’s figure out how AR helps in crafting success in the app development projects.

More Indulgence of The Client

This technology has opened up the ways for the deep indulgence of the uses because they can take the deep knowledge of the product or the series through the advent of technology.

This kind of involvement has created a base to build a strong foundation for establishing a strong relationship with the vendor while handling the project. Also, there is genuinely enough of scope to comprehend the customer's vision. Quality of work and output that comes from this approach is stupendous and it aids in developing the trust in the team members and who all are dealing with the project. This kind of work process attracts the deep indulgence of the client.

Impeccable Quality of The Product

Don’t you think if the requirement of anything is explained and elaborated in a better way, then the output can be more refined and qualitative? The same phenomenon applies to this concept as well.

The client will explain his needs in a more detailed way as he has enough time to think over the app and come up with requirements; this facilitates him with the creations of a relevant app. Also, there is the frequent integration of the new features which calls for frequent testing. Hence if there are any issues, they can be mended at the early stage, resulting in improved quality. The parts of the app projects are released in small releases which have generated the need for quality assurance for each release. This is again strengthening the quality.

Affects The Users’ Buying Decision

This is quite obvious that if the project demands the frequent trials and testing then the errors can be eliminated at the very early stage and helps the users to make the much informed and relevant decisions.

With AR technology you let your users’ experience the services in a much broader way and consequently helping them to make the faster buying decision.

If you are also looking forward to availing such advantages for your app development project then the infusion of the AR technology is the great option. As this technology is flooded with uncountable advantages which can assist you to attain the qualitative results.

Don’t wait anymore and get in touch with a leading top mobile app development company in Australia to help you get the AR-enabled mobile app solution for your business needs and carve out the best possible revenue generation strategies for your business which would mark its importance in the app market  business by giving the impeccable services and the results to be enjoyed by your targeted audience.

Can ASO Tactics For Your App Be Easy And Convenient?

I know thinking of ASO, always make you think of dealing and managing the technical capabilities of your application and it makes you feel sick in your stomach, as technicality is not always enjoyable, and one MISS can send your application to destruction pool in no time.

But the other part suggests that you can jump off from the ASO wall, given any situation, as it helps in various aspects which can upgrade your business visibility and reach to a wider and unimaginable platform.

You would be surprised to know that ASO can be done with convenience only if you decide to move ahead with the strategies, which are going to be a part of this post, just enjoy reading further…

    Before you knock you selected app development partner for the successful ASO plan, make sure that you have followed a very focused plan, which suggests that never ever pick the IRRELEVANT app name.

If your business deal in food then there is no point in giving it a name like tech-glam, it might sound extraordinary to you but it does nothing but only withdraws your users from the application.

The utilization of the screens, is not what always appreciable in certain apps, as these apps show the screens, not the functionality through the screens.

Pick only the pertinent and functionality focused app screen within your app.

 Description of the app is generally about what the app is??? Is this what you think??? If you think, then you are wrong, because if an app shows what it works, it falls flat on users, as they don’t want something which works, but something which works as per their needs.

Hence include the functionalities within your app description, so your users can relate to them and would find the application to be an unavoidable aspect of their lives.

I believe now you can understand that how ASO can be a convenient plan for your application, you just need to ask your mobile app development company  to help you with rest of the ASO aspects and help your application throw the fireball of competition effortlessly.

Unleash The Benefits Machine Learning Will Provide Your Business

When the high tech machines, technology, computers, and the internet were invented, all had a basic reason behind these inventions and that was to make our life easier and simpler.

Every invention took place so that our work could be completed, without us (the humans) doing it physically.

No doubt all the leisure time we enjoy nowadays is due to all these inventions that took place all these years.

Since, the time one thing gets invented, it is updated again and again so that it could meet the demand of new technological world and it is an endless process as with time new inventions will take place and demand of people will change accordingly.

We know that, for a business to achieve success, the demand and supply need to be equal. One aspect sees a fall, other has to bear the consequences. So, to keep up with demand and supply you need to stay up to date with the changes or new technological trends.

One such invention took place which will help in our lives a lot and that is Machine learning.

So, what is machine learning?

The power of machine learning is without any doubt a very remarkable one.

Machine learning refers to the technology that allows the computer to process the data, to identify the patterns or trends and helping the user to take any action.

This technology is expanding faster and industries are adapting to it and it doesn’t even affect the expenditure to a larger extent.

With the help of ML, machines can extract information from the raw data and learn the information and teach it to themselves. It is a process which says learn from doing.

Now, let us discuss the benefits machine learning will provide businesses:

1.       Customer Lifetime Value Prediction:

These days businesses have lots of data, they have access to huge amount of data and this data can be useful in analyzing the audience. Customer lifetime value prediction is the major challenge faced by the businesses. With the help of ML, you can predict your customer's shopping pattern or behavior and it can be utilized smartly by your business.

2.       Maintenance:

The manufacturing companies tend to do such practices through which their task becomes a lot of expensive but, with the help of this technology you can cut down on the extra cost and work more effectively and efficiently.

3.       Eliminates Manual Data Entry:

With the help of this technology now you don’t have to record the data manually which decreases the mistake of doing the data entry wrong. As when data entry used to be done manually, there were times when things used to be recorded wrong or might even be skipped, sometimes the data used to be manipulated, but now since businesses will be using AI, all these errors will never take place as you can not manipulate a machine and the data collected by the machine would be correct.

4.       Detecting Spam:

When you use machine learning in your business, it helps in detecting the spam in your business or data, it helps you recognize the errors and correct them. With the help of machine learning your data gets checked automatically and if there is any spam it is taken care of automatically.

5.           Product Recommendations:

Since, machine learning is like a mother taking care of the baby, same way with the integration of machine learning your business mobile app development, it takes care of your business like it’s baby. It will recommend thing which can be changed or the things which can be integrated so, that the developed products match the requirements of the customers and product receives huge success in the market.

6.         Financial Analysis:

When nowadays, population is increasing at a fast speed, the record is also increasing and keeping the record of all the financial data becomes very hectic as it doesn’t stop with just collecting the data, you need to analyze it properly, so that all the money which is given to the customers can be collected on time and properly.

Thus, we know now that integrating machine learning in your business is quite important so that your business can be handled properly and all the work can be finished accurately without any error or lack of anything.

So, you should integrate the machine learning in your business mobile apps, so that your business can be under your control and your business follows a proper procedure without your supervision. No matter where you are, you will feel relaxed and will be ensured that everything will be taken care of.

Thus, to get your business mobile app developed you must contact TECHUGO, the top mobile app development company in Canada.

Do’s And Don’ts To Be Followed For A Perfect UX Design

As an app designer, the creativity and the innovation are supposed to be the primary facts of your profile and also for crafting a successful mobile app.

But at times, in the wake of creativity, something gets undone or overdo, which leads to a situation, which brings no god to the mobile app, rather it brings the further destruction.

Therefore your time, passion and the efforts go wasted and it irks you down to a larger extent.

In this view, I would like to bring your attention towards the some of the do’s and don’ts you must follow while creating UX for your mobile app, through this post…just read ahead…

Don’ts To Be Considered

Do not design for yourself, your app is going to be accessed by a huge number of audience, so keep their taste in consideration while building the UX.

Don’t mix UI and UX...although these both terms are inter-related, but both have their specific needs. UI suggests the navigation/buttons of any other feature of the app interface, but UX indicates the overall feel of the app.

Don’t make the sign-up process a battle, which users have to fight and win to access your app, keep it minimalistic and easiest possible.

Do’s To Be Considered

Understand and study your users’ behavior, and what exactly they are looking from your mobile app, don’t assume without studying.

Make sure your mobile app UX is simple and users don’t require the tutorial to access your mobile app.

The navigation must complement the overall look and feel of the mobile app, so the users don’t get confused or stuck with any step.

Pick a right mobile app development company which has the team of expert app designers, app, and app marketers to help your mobile app to get acknowledged and receive its deserving recognition in no time.

App Launch Mistakes Which You Must Avoid

Your app concept is marvelous, your app development process was accomplished by a leading mobile application development company, you invested your time and effort in the app development, but now it is the time for the official launch of the app, and you have every reason in the world to feel nervous about the app launch.

Yes, it is a very common aspect, that if certain points are mistaken, or taken for granted during the app launch strategy then the entire cycle of efforts and the passion invested on the app platform, will go waste and will help your mobile app to get rejected from its targeted audience.

Thus it is highly recommended that you must take care of certain aspects during the app launch and avoid certain mistakes to be a part of the app launch strategy.

Now you must be confused that which app launch mistakes am I referring to…then you don’t need to get tensed any further, and you must read ahead….

ü  Don’t skip targeted users’ market and their specific demands

ü  Delaying the app marketing for no specific reasons

ü  Crafting a poorly designed mobile app, which is highly complicated for the users to use

ü  Not giving importance to app launch strategies

ü  Not picking a leading app development company like Techugo, which can help your mobile app to become a success through its experts and skills

If you consider these points while launching your mobile app, then believe me your mobile app concept will turn into a huge success and will beat the odds of competition without any further ado.

So pick a leading app development company and help your mobile app to gain the success with a unique mobile app concept and its sizzling app functionalities

Can A Color Theme Make Your App Successful

The moment I saw the app, I don’t know why but I instantly fell in love with the app, since the app had some magic in it, that even without using it any further, I realized that I am in love with but….I don’t know why…

Has it ever happened to you??? When you opened an app, and you realized that app is very special to you or somewhere deep within you feel related to the mobile app, without even experiencing the app features…

Well, it happened with me, and the only thing I could recall that the moment I saw the app screen first time, I felt I must use it…do you wonder why this happened ???

It has been said and discussed for a long time that color theme on your app design holds the significance and to cut the long story short, I want to inform you that, the app color theme works on your users’ psychology and plays a vital role in the app interaction.

Really this theory brought many revelations on me and I understood that app’s color theme helps the users to see and interpret the app’s content, interact and connect with the app’s functionalities and understand what exactly the app is made for.

OMG !!!!!

I never knew an app’s color theme has this much in store, and it can influence the users’ buying choice as well, but do you know this VERY MUCH significant aspect is mostly overlooked by the users and as a result of an app which could make big in the app stores, fails to impress even a handful of users.

A sad fact!!!! L

Then how to make the app’s color thee really work in favor of your mobile app’s future???

Well this is indeed a concern, and I cannot explain it in a mere line, thus you are requested to read this post ahead with me and explore the ways to get a perfect color theme for your app.

To start with, I need to explain few things, like every color holds its own significance and cannot be replaced with another, just for the sake of change, rather you must remember that every color denotes its own worth, thus you must pick in accordance with the app’s genre.

App Icon Color

The color of your app icon cannot be a simply 'first come and picked', rather it needs to be well-thought and researched color since it not just make the icon unique, but it gives an identification to your business and your brand.

Though many popular app icons are in blue shade, such as; Facebook, LinkedIn, Twitter to name a few but it does not carve out a strict line that your app icon also need to be in Blue colour only, but you can pick any other color theme fitting your app’s functionality and believe me the moment you would be researching more about the business, ultimately one color fit for your app icon would occur to you.

Selecting The Right Color Scheme

I know the process of selecting the right and perfect color scheme for your app design is not a cake walk and it requires a series of different aspect to be considered, for instance, there are different types of color schemes used, like:

MONOCHROMATIC - The Simplest color scheme to create, it goes well with blue or green hues and offers a soothing effect.

ANALOGOUS- It is created from related colors that don’t stand out from one another; where one color is used as a dominant color while others are used to enrich the scheme.

COMPLEMENTARY- These are opposite colors, which contrast strongly, and can be used to attract the viewer’s attention.

CUSTOM COLOR SCHEME-  It makes you customize your own color scheme. You can add a bright accent color into an otherwise neutral palette to create a visually appealing design.

ADOBE COLOR CC-Also, known as Kuler, is extremely easy, where every color on the palette can be individually modified or chosen as the base color with a few simple clicks.

Compound Color Scheme - Another name split-complementary scheme, adds the base color with the analogous colors. It is contrasting but has no visual appeal.

What You Need To Keep In Mind???

You need to keep in mind the impact of Color Contrast because this is the area where color theory is crucial to the usability of a design and the readability of the content suffers. So in order to beat the odds, follow this…

ü  Small text must have a contrast ratio of at least 4.5:1 against its background.

ü  Large text (at 14 pt bold/18 pt regular and up) must have a contrast ratio of at least 3:1 against its background.

 I know there are more factors which have to be considered while selecting the right color theme for your mobile app design, but I really hope these points would also help you get a clear understanding of the app color theme ecosystem.

BTW, I forgot to mention the app which really mesmerized me with its looks, was developed by a leading mobile app development in australia Techugo, which indicates, developing your next app from their team would be a beneficial decision.

How To Create That Impeccable UI Design For App’s Success

Mobile apps are everywhere and as the time will progress the popularity and the existence of the mobile apps, would increase and this is not going to stop anytime in future. On the other hand, the demand and the supply are two different aspects and either can disturb the existence of other, if not managed and handled well.

But in the race of offering many mobile apps to the users across the globe, it has somehow created a monotonous job for the developers to provide the same types of apps with the same type of mobile app design, which is not well accepted by the users, and as a consequence the app fails to mark a presence on the respective stores and FLUNK through the failure tunnel…

Isn’t it sad enough???

Hmmm, eventually it is sad and disheartening both at the same time, but a harsh fact as well, then how to take control on it?

Many marketers and developers suggest different ways to achieve success, but often a most significant feature of a mobile app is overlooked and causes a big-time hurdle in the success road of your mobile app…this feature is none other than UIdesign for your mobile app, which can turn the heads of your app users, if integrated efficiently.

I know the very next question would be that how to do it??? Thus to address this question, I have brought this article for you, let’s read ahead…

Design Clarity Must Be The Prime Focus

When an app designer picks to design the app, the major concern which clouds them, is how the users will communicate with the app and build a connection. On an honest note, this is one of the toughest parts of the app development, wherein you have to explain the connection of users with the app, through the mobile app design.

The clarity factor is one of the prime factors of a successful UI design, which adds the impeccable visual elements in the mobile app design. Your app design must be clear with no ambiguity involved in it. The app interface needs to be clean and clear, and also the app design must be as easier as possible.

Many app designers, add unwanted visuals and design elements in the app, which only overtly crowds the mobile app, so make sure every unnecessary element is cut off from the mobile app design.

Accurate Font Size

The app fonts might sound a very simple factor to you, but you need to remember that fonts placed in your app, are equally important and cannot be given a miss.

Make sure that every font used in your app, is appropriate from the size and color perspectives and your app users must be able to read them with an ease.

Avoid the cursive or other stylish fonts and keep the font size complimenting the app genre and background color.

Follow Trends

Technology is ever-evolving and the design trends too, keep changing for the betterment. So it is always suggested that you must follow the current trends in the market and worth to mention this strategy is proven the method to get an edge over your competitors.

Familiar Buttons

UI designing is all about infusing the creativity and the innovation in the mobile app design, but in this league, you need to remember that nothing should go beyond the limit, and it must remain very much simple and familiar.

If you are planning to add the innovation in the app UI design, it is a good factor, but you must remember that it should be well comprehended by the users.

For instance to go back an arrow with left scale is the perfect fit, since users can easily connect with it, but if you want to integrate some new design, then it must be well tested from the usability perspective.

Any app which comes on the market must be a perfect piece of technology, innovation, and creativity so the users can accept and download the app massively. Unfortunately not every mobile app designer follow these techniques and ruin the future of mobile app, so select a right mobile app development which will integrate the right app development strategies to make your app idea become successful.

Get Useful Tips to Successful Mobile App Launch

Mobile App

The mobile app development is an ongoing process. From finding a fresh concept for developing a new app to its successful launch on the app store or the play store, it’s just half of the work you have done. Launching your app does not mean that your responsibility is over. The key responsibility after launching an app is its promotion to create awareness of your app among your target audience.

There are millions of apps in the app store and therefore, making successful app promotion is a challenging task in order to reach your target audience and attract them to download your app. There are several aspects need to consider that let you get prepared for a successful mobile app launch.

To make your app successful in the app store or the play store, it requires top ranking in the search pages of app store. Hence, you need a strategic planning to make your promotion activities efficiently in order to reach your target audience. You need to make an objective to increase numbers of download in defined time limit to improve search ranks. As app having more number of download get top listing in search results that helps in attracting more users.

Create a Pre-Launch Buzz

If you have completed your app or your app development work is in the process, it becomes prudent to start building an audience for your app. There are many ways that let your users inform about your app before its launch. With the help of landing page or a website, you can start collecting emails and suggestion

A Landing Page, the Best way to Create App Awareness

Create a landing page about your app helps people to know about your app. It requires for collecting leads and therefore, no need of stunning graphics. You just need an email id field and for people who found interest in your app, you can provide sign up option. Thus, you can collect data of interested people before its launch.

A Website, a Supported Media to Inform Your Audience about Your App

This is also one of the best promotional methods before the launch of your app. You can design a website that shows all relevant information of your app in an attractive manner. In the website, you can present your app concept, app screenshots, as well as app beta version.

The website is an efficient way to provide your target audience appropriate information about the app and how it is useful to them. For instance, if you are developing a gaming app, you can inform users, how your game app gives them complete fun and engaging experience.

Appealing Press Releases Helps in Attracting More Users

Using the press release that informs your audience about the launch of your app helps in creating awareness of your app. Nowadays, there are several sites in which you can submit your press release. You can also send your press release to editors of popular newspaper and in a magazine related to your app subject. For instance, you need to approach education related magazines for your educational app.

Approach Social Media, Get Advantage of Powerful Media

You should not underestimate the power of social media in present times. Hence, take the advantage of this popular media and start marketing your app on different popular social networking site such a Facebook, Twitter, LinkedIn, Instagram, etc. You need to create an attractive profile page for each of these sites to build a network. Provide all information related to your app, its release date and focus important features.

If you have no constraints of budget, you should spend on advertising in such popular social media sites. In twitter, by creating a catchy hashtags and appealing tweets, you can enhance followers on your twitter account. Do not forget to provide links of a landing page or a website or your email id in order to collect feedback of your target audience.

An Attractive Video is the Best Tool to Highlight Your App Features

You can prepare a short video for your app to attract your end-users. Apple facilitates developers to use short video of the app. Presenting attractive information with graphics and sound as well as catchy slogans, helps you to build a good image of your app. Highlighting significant features of your app in video allures users to download your app. Thus, with this useful feature, you can grab advantage to boost numbers of downloads.

Make Strategic ASO to Get Top Ranking in the App Store

As search engine optimization is essential for website promotion, app store optimization (ASO) is equally important to make a mobile app popular. Using precise ASO methods in an ethical way, you can make your app popular in app store listing page.

Selecting the most appropriate app name makes lots of difference to reach the target audience. Select app title, description using the most targeted keywords.

Conclusion

There are several factors that affect the success of app launch. You should get prepared for a successful mobile app launch right from its development stage. A foolproof app development and marketing strategy helps you to make the all process simple and efficient.

From an agile app development method to an efficient app marketing and ASO, with precise planning, you will be able to make your mobile app launch successful by attracting your target audience and allure them to download your app. Create a buzz of your app before its launch help you to increase the interest of your users in your app using efficient app promotion activities.

Source: http://www.mindinventory.com/blog/tips-to-get-ready-for-successful-mobile-app-launch/ 

About Us:  Techugo is top mobile app development company in India, we have helped various brands and small businesses to get their niche through our developed mobile apps.

HOW MOBILE APPS ARE HELPING THE STARTUPS IN UAE

With the globalization occurring in every nook and corner of the world, UAE has become one of the most promising markets to offer a plethora of opportunities for the local players to jump in and lead the startup's baton. On the other hand Smartphone and mobile app market have got the almost 60% undivided attention from the UAE in the entire Middle East, which meets the demand of technology and business requirements. Due to the mentioned factors, the interest of the various government and private agencies has increased their investment spree in the different UAE markets; leading to a massive demand of connecting the business through specific mobile apps for the respective business vertical, on the global front has taken an additional step in the UAE market.

The need of connecting and expanding the business domains with the rest of the world has given an instant surge in mobile app adoption by businesses in the UAE. Businesses largely depend on mobile apps as a fastest and the easiest form of technology to spread the word about their verticals, but they need a secure and trusted app development partner, to adhere to their specific business requirements with an ease. To search down such mobile app development company in UAE goes easier with Techugo- a top mobile app development company in UAE, which has got numerous accolades and successful app projects attached to its name. 

At Techugo, we do not depend on the tried and tested approach for every project, rather our team of experienced app designers and app developers, is creative enough to find out the best possible ways to reach to your targeted user base, through the unique mobile apps we craft fitting the requirements of end-users. If you are a startup in UAE and looking for a mobile app platform to accentuate your business goal and vision while increasing the revenue part, then you should not wait any longer and must get in touch with Techugo to build a successful mobile app solution for your startup.

Techugo team takes pride in developing the mobile apps for the leading brands to startups and we have the expertise to create a unique variety of mobile app solution for your business needs, which would help you to showcase your idea, goal, and dream in the most informative and engaging way. Our team of top mobile app designers in UAE is here to help assist you with every step of your mobile app development strategy. We consult, brainstorm, manage the project, design, develop, test, launch, and market apps in the best possible way. 

You can get in touch with our team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement. 

You can reach us at: 

sales@techugo.com
Skype: aks141
Skype: ankit.techugo