With app development processes taking center stage, a number of applications are being developed. Be it shopping for clothes, shoes, groceries or other services; everything can be taken care of with the help of an app!
The present times are witnessing an increase in the numbers of beauty salons, with a huge clientele. This has further given an impetus to the app development industry – beauty and grooming apps in particular. The beauty and salon industry is doing great and is expected to grow to 87 billion US dollars in 2023 from 69 billion US dollars from 2016.
It is of utmost importance to survive the cut-throat competition and make services unique. Therefore, salons have considered the digital way and it has proved highly beneficial for them!
The digital marketing techniques are helping all kinds of businesses aim for a notch higher and reach notches higher. So, without further delay, let us discuss beauty salon apps and their fundamentals.
Let’s get started already!
The importance of beauty and grooming apps
- They help manage customers list on one screen
By opting for such a platform, grooming businesses can easily manage and maintain a record of their customers – wait for it – on ONE screen!
- They help in reminding customers through notifications
Customers love an app and shower it with their love too. But everyone’s schedule is super packed in present times. Therefore, they need to be reminded of their favourite applications, right!
Push notifications automatically send reminders to customers. This not only works to keep the users updated but also aids an impressive notification system. In addition, to better target the customers, geofencing technology can also be used.
Essential updates and information, this way, can be shared with customers regularly. The salon business can thus ensure continuous revenue flow!
- They are time-saving!
Of course, they are! The essentials of an entire business, from booking, calls, sessions, grooming, etc. – all fit in one small tool. Therefore, it is bound to save time for both the business owners and the clients!
Such applications offer real-time information and also enable their clients to schedule appointments as and when they like. The long queue for waiting, is a bygone tale now!
- Increasing brand reputation becomes easy
Applications work as wonderful representatives for any business! The brand starts getting recognised by a greater number of people as an application increases the reach – it isn’t territorially confined to a particular area. So, steadily, the brand image improves and gets stronger with time.
Therefore, an app is a must-have ingredient for a successful business recipe!
What happened with Bookr – a Kuwaiti beauty application?
Bookr is a Kuwait-based platform that helps users to find and book spas, beauty salons, freelance make-up artists, etc., that are nearby. It also offers all beauty service providers an all-in-one SaaS solution as it facilitates the management of the inventory, financial data and clients’ appointments.
Zaina Al Bader founded it in 2018. It is a beauty-focused venture and positions itself as a mediator between salon services providers and clients.
Bookr targets the rapidly growing beautification market globally. The salon industry is growing at a CAGR of 9.4% in the Mena region and Bookr aims to bank on this!
Recently, because of its promising future, this platform managed to raise a whopping $1 million in a seed funding round by Desert Ventures.
To wrap things up
Evidently, beauty and personal grooming apps are loved by people and they are here to stay! Entrepreneurs have realised the importance of this domain and are thus, willingly investing in the same; why should you not participate, right?!
So, if you have an outstanding idea that is on similar lines, yet unique, get that transformed into a reality as soon as possible! How you might ask! By connecting with us at Techugo!
We are an app development and web solutions company catering to several business enterprises across the globe. We have a highly talented team with expertise on board and they are known for delivering the best! We provide the finest end-to-end solutions and thus have the biggest brands on board!
So, don’t delay things further and create your own beauty app in Kuwait, just like Bookr – reach out to us today!
Happy innovating creative minds!!
