MOBILE APP DEVELOPMENT STRATEGY

To say, “world belongs to technology” is not wrong, because technology has revolutionized the way we talk with others, the way we live and the way we manage our work. Mobile apps are one of the most innovative and pleasing inventions of technology, which have not just made our life convenient enough, but also have brought a relief to the financial aspect of any organization, through attracting the massive number of potential consumers from all across the globe. When you pick the mobile app development for your product or services, the very next thing as a question, you pop-out to your mobile app development company, that what is your mobile app development strategy. It is not the easiest question to answer, because every mobile app has its own set of requirements based on its targeted users and domain, so the mobile app strategy involves a process which needs the complete information, that what is your mobile app requirement and why you need a mobile app.

You need to ensure, to pick a best mobile app development agency to cater your mobile app requirements, failing to which the mobile app marketing strategy would not be constructive enough to get you the desired results.  At Techugo, we take pride in developing the mobile apps for the leading brands to startups through the practice of our best mobile app development strategy specifically designed for your mobile app to help you with generating the pleasing business revenue. Our mobile app development team  has the expertise to create a unique  variety of mobile app solution for your business needs, which would help you to showcase your idea, goal and dream in the most informative and engaging way. Our team of top mobile app designers is here to help assist you with every step of your mobile app development strategy. We consult, brainstorm, manage the project, design, develop, test, launch, and market apps in the best possible way. You can get in touch with our team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement.

You can reach us at:

sales@techugo.com

Skype: aks141

Source: http://www.techugo.com/blog/mobile-app-development-strategy/

APP ENGAGEMENT METRICS- A RECIPE FOR A SUCCESSFUL MOBILE APP

 

“Understanding is much deeper than knowledge”, I read this quote some time ago and realized that how beautifully it incorporates within the building strategy of any business, where customers have to be served as per their taste than our knowledge. To explain it further, lemme grab an instance from my experience and explain it further, I being a Business & Marketing Head, daily receive various queries from the business owners across the globe, to assist them in developing mobile apps for their respective business, some of them have never adopted the mobile app solution for their business domain, but there is a big chunk of those clients who have the mobile apps but don’t have appealing recurring traffic. All this while I have got queries from my prospects on how to make an app, how much would it cost or whether they should use native or cross-platform tool to develop, however to my surprise no one ever asked, how can they engage users to their mobile app, or about an app engagement metrics.

To attain the heights of business is the dream of every business owner, and to accomplish, they try everything and go above and beyond the call of duty, but at times the taken step is correct, but the way of integration is not, which leads to loss in business and many times a complete shutdown of the business. To save the horror of business shut, it is always advised to make a pace with the ongoing trends in the market but suiting your customer’s requirement appropriately. But it is not as convenient as it sounds; people fail to procure the customers quite rapidly, due to one wrong step. Engaged customer means repeat business and much more involvement of potential customers to garner more revenue. Albeit, there is no fixed customer engagement formula, rather it can only be defined with several metrics, which all combined make a secret sauce of success for your product. The ingredients of the success sauce are mentioned below to drive ultimate user engagement:

• First Impression ALWAYS Matters

How many times you re-visited a shop or a restaurant, whose ambiance did not appeal to you at the first time. I am sure your answer would come as ‘Never’, well the same applies to the mobile apps, if you don’t get the worthy first impression, and then your mobile app would end in ruin and despair. Follow these tricks to make your app impression an everlasting image on your user’s head:

• Offer a walk-through or guided tour to introduce the app, it will demonstrate to your users what all your app has in store for your benefits
• Make the mobile app as simple as possible with an intuitive design, it might require a huge research and but time spent here would help you to lead in the business
• Provide the overlay app screens to let the users understand the app’s features and interface
• Your app needs a clear and informative landing page that informs users of the app’s top features
• Include the push-notifications to add value to your app and enhancement of user experience, the set of push-notifications should focus on personalized and targeted customer base, failing to which users may opt for uninstall of your mobile app

• Your Users Are Not Tech-Giants

Many app developers create a mobile with the most intriguing app onboarding process, but what they forget that users are not tech-geeks, who would solve the puzzle of login and account creation to enjoy the app features. You have to remember that your login process is needed to be easier and hassle-free. You can try these options:

• Don’t stick to one option to log-in, rather utilize the various login options like social, email
• Make the process time saving not the time consuming and reduce steps for signup

• Research about Your Users

Many times, when we receive the superfluous SMS /calls from an outbound marketing team, think what we do, we choose for DND. Unfortunately, there is no DND for the app, but uninstall is the only option left for the users, to avoid the irrelevant and useless information through push notifications. General push notifications sent to the users on the daily basis, irk them most, so you need to be careful while sending notifications to your users. You must try these options:

• Research about your users and create personalized and customized notifications
• Keep a track on the analytics reports to, understand user engagement and identify high-value users
• Provide targeted, customized, notifications to your users based on their in-app behaviors, context, time, preferences and demographics
• Offer the flexibility of opting-in and out at any point in time

• Don’t Hit Users to BUY

Allow your users to explore the mobile app at the fullest first and don’t directly jump on to the BUY option for the users. Mobile game and beauty apps integrate the same technique with their users, first they let them enjoy the free features, once the users have learned the value, and then they offer the paid features to enjoy the further levels or features.

• Let users understand the value of your app before they can buy
• You can utilize the analytics, user behavior, and listen to user feedback, to offer what your users want
• Ensure the every update you are making in the mobile app is valuable to your users
• All combined would tempt your users to use the paid features of the app

• Offer App Rewards

Everybody loves to be rewarded and to drive the app engagement and retention aggressively, offer app rewards. It would not just be a center of excellence for the first time users, but it will also increase the app download and would boost brand loyalty and increases user retention. Offer the rewards, such as:

• Provide mobile specific rewards, coupons, special promotions
• For the old users, who have not returned to app latest, engage them by offering incentives or creating a reward-based or loyalty program.

Last but not the least, app engagement or retention does not come from the Harry Potter movies with a magic wand formula, rather it is based on a set of metrics & strategies, but you only need to be prudent enough to pick and analyze what works best for your app. The above-mentioned tips are some of those essentials to convert your users to loyal, long-term customers and it will, also, help increase the average lifetime value of your brand and ultimately for your mobile app, leading to more revenue for your business.

At Techugo, we take pride in developing the mobile apps for the leading brands to startups and our mobile app development team has the expertise to create a unique variety of mobile app solution for your business needs, which would help you to showcase your idea, goal, and dream in the most informative and engaging way. Our team of top mobile app designers is here to help assist you with every step of your mobile app development strategy. We consult, brainstorm, manage the project, design, develop, test, launch, and market apps in the best possible way. You can get in touch with our team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement.

You can reach us at:

sales@techugo.com

Skype: aks141

Skype: ankit.techugo

Source: http://www.techugo.com/blog/app-engagement-metrics/

BENEFITS OF MOBILE ANALYTICS IN APP DEVELOPMENT STRATEGY

Building a successful app does not only require the app strategy, but there is a more pertinent step to perform to achieve the goal of the successful mobile app, that step is Mobile Analytics. Mobile analytics are an integral part of every business basics; the app analytics help any business to measure and assess the mobile app marketingfield.

What is Mobile Analytics

When we start a business, we do complete research on its pros and cons, mobile analytics work on the same parameter, it collects the user behavior data and from those metrics determines which action to be taken to implicate the best possible strategy for user retention, engagement, and conversion. This mobile analytics help you to attain the deep insights of your app. You get the robust data platforms before developing a mobile app, it has a pool of questions to understand your user’s behavior, such as: How often your users just visit pages then quit?  In which section you get a maximum user visit? How your users remain engaged and who are the users? These all questions, coupled with the best practices help your mobile app to turn into a successful app.

Why to Use Mobile Analytics

• Mobile app analytics act as a blessing in your app development process
• It develops an efficient mobile marketing strategy
• Help you to understand the app features in terms of user experiences
• You learn more about your targeted audience
• You can learn and evaluate user behavior
• App analytics help drive ROI over every aspect of performance
• Measure user-acquisition performance
• Support direct, customized user messaging

Mobile App Analytics Increase App Downloads

As per the reports suggest, by the year 2020, of 2020, there will be 6.1 billion smartphone users in the world, which clearly states that app downloads would surge up and users would get ample choices to download the different mobile apps from the pool of varieties. To combat this situation, business owners need to integrate mobile app analytics to understand the demand of their targeted users, it will also help you to the following points:

• You would focus only on right audience and features and it will save time and resources
• The metrics would help you to know the user experience of mobile app
• You would understand clearly that app download is futile if app is not used frequently
• You would develop and update the marketing strategy to create a brand identification

Top 5 Mobile Analytics

App Retention 

The mobile app analytics metric helps to engage the targeted users and retain your targeted users. For every business owner, the most important factor is to track the number of users who opened the app for the first time and constantly compare that to the number that return to the app. This key metric lets you integrate the pertinent app strategy to attain the targeted user’s attention and retain them by implementing the engaging app features.

In-app Referrals

This mobile analytic strategy, encourage and track the referral codes, which leads to the app’s success. In-app referrals are such an important factor in the overall success of your app that you should also track them separately. This particular strategy spread the word of mouth publicity of your mobile app through the digital mode.

App Performance Analytics

Even if your app has got a wonderful design and user experience, but its performance is not praiseworthy, then the success rate of your mobile is destined to be doomed. These analytics help you to monitor every time your app would perform poorly, crash, give errors, and take slow load times. If not taken care, then the poor app performance would lead to user drop.

App Ratings and Review Analytics

When your users rate your app, it is the clearest indication of the how efficient you are to improve your app based on the user’s feedback and ratings. A review and rating play a significant role in making a purchase decision. The app reviews help in the overall success of your business. This feature would give the unbiased approach of your mobile app to your potential users.

Targeted User

This mobile analytic is the most crucial for your app success. Users are not of one particular type, the variety of users demand for an app, which can be used by all. The multiple user types require the different ways to engage them within the same app. You can segregate the users based on their age, salary bracket, industry, gender.

The implication of mobile analytics within your mobile app is a discipline to be followed, if you’re building a new app, or need more insights for an existing one, this guide would assist you with creating a successful app recipe with all the tried & tested ingredients. App analytics help you to enhance and optimize every single app marketing effort not to go wasted and help you to achieve your personal business goals.

At Techugo, we take pride in developing the mobile apps for the leading brands to startups and our mobile app development team has the expertise to create a unique variety of mobile app solution for your business needs, which would help you to showcase your idea, goal, and dream in the most informative and engaging way. Our team of top mobile app designers is here to help assist you with every step of your mobile app development strategy. We consult, brainstorm, manage the project, design, develop, test, launch, and market apps in the best possible way. You can get in touch with our team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement.

“You can get in touch with our team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement.”

You can reach us at:

sales@techugo.com

Skype: aks141

Skype: ankit.techugo

Source: http://www.techugo.com/blog/benefits-mobile-analytics-app-development-strategy/