Mobile App Branding Helps You To Stay Rigid In The Market

It is understood by several marketers that they need to market hard to sell their apps in order to succeed. But can you tell me how the marketer becomes successful in his mobile app branding venture?

To achieve this marketing professional have to understand that rushing ahead and building the mobile application may not work in today's situation, they need to capitalize market first to ensure the success of the app. ou have to see your app as an extension of your business which represent your business in front of millions of users. 

So, give the customers what they are seeking by creating the proper branding strategy for your app. The consistent app branding results from the nurtured relationship between the customer and brand. Here we are list out the few things that you need to remember while branding your app.

User is the boss 

Which design do you think is good? 

The one which you like or the one which your user like, definitely the user one. So, create the design which your user wants, always ask their opinion and consider that because in the end only they can give you the business.

The visual treat 

Now you approved your designs and your app qualifies for the awesome user experience. But what will happen only if they choose your app and start exploring your content? To optimize this your app must be visually appealing that they automatically fall prey for it. As we all say that the first impression is the last impression so you have to build the design in such a way that confirms the sales. Always remember that second chances are unlikely in the app world. 

Research 

Before creating your app you have to do the research which includes customer research, market research, and many more. But UX research is the most important thing you have to do, it helps you to build a great user interface.

You should go through the other apps belonging to the same category and study them thoroughly. It helps you to understand the positive and negative points of them and you can learn from their mistakes. This way you can get a clear idea of how to design and develop your app.

Sell the brand 

The design your brand guidelines and always include these wherever you are promoting your app. During the promotion, you have to follow the brand guidelines, logos, colors, images, illustrations, and typography along with the main information that you want to spread. You don't need to put so many things on your structure, you just need to follow consistent approach user-friendly policies. 

Less is more

  

Designing something simple is a very difficult task, it is very easy to create fancy products by adding colors in design here and there. But having too much or complex designs can confuse your audience and somewhere you lose your app purpose. Remember that simplicity and easy usage can make your app more engaging and user-oriented. 

Sharing is caring

Make sure that the user downloads your app then he or she can have the option to share it with other people. You have to add a button or link for the users to the share the app with their friends, family, and coworkers, also add numerous platforms such as e-mail, social media, and texting.  

Ultimately value 

Application is not only the extension of the company, but you also have to take it as an integral part of the business. So, simple information should not be the sole criteria for creating the application, you have to build a have app that has high functionality and leads to the results.

  

For example, if you have a restaurant app that provides features like table booking, menu card, and intimates weekly deals, it means your app is only the resort for your customers when they want to make purchases or orders of any kind. 

Master of the speed 

Just remember that your app is not in a vacuum where no one is present to give you competition. So, if you want to stay ahead from your competitors you have to analyze your competitors to know where they score high. Remember that speed is the most important factor to attract the users so always test your app speed launch. If you still not sure about the speed of your app then just take feedback from your users. It can help you to know about your app speed and some other bugs also. 

These are the factors you need to consider before developing the branding strategy for your mobile application. Now you know the importance of the branding for your application so must be searching for the company which helps you in developing the branding strategy for your mobile applications, then Techugo is the best choice for you. We provide complete guidance for the mobile application development to branding.

Utilization Of Mobile Application In Restaurant Industry

Mobile applications are the basic requirements of every industry and restaurant industry is not the exception. In fact, the restaurant industry is one of those that get the major benefits from the mobile applications.

Once there was a time when restaurant apps were used just for finding the nearest restaurants and their menu. But the scenario is different now, you can use the restaurant app for the table booking, online food delivery, online bill payments, and so on.

So, as a restaurant owner, you must be thinking about the important features of the restaurant app. Just sit and relax, we are listing here the essential features of the restaurant app.

Push Notifications.

Push notifications are the most important feature for your restaurant app, it helps you to grab the users attention. But you have to use the push notification feature smartly, sending notification at 2 a.m. is not a good idea. Sending the push notification at the right time can increase your business. So, use these features smartly and increase your user base.

Online ordering and bill payments

Online ordering allows your customers to avoid the long queues or wait for an order to be taken and processed. The online bill payment provides the facility to enjoy the food without a wallet.

It is not only beneficial for your customer but it also improves your efficiency and accuracy for handling the orders.

Loyalty, reward, and discounts programs

Most of the users use mobile apps just to get discounts or earn loyalty points. Giving special attention to your regular customers help you to boost your customer engagement. So, give them special discounts and rewards to increase your transactions.

Table Reservation

If your restaurant is popular enough that customer find it difficult to get a table to walk-in, then this feature is very important for your mobile application. This helps your customers to avoid the long wait for the table and gives them an opportunity to perfectly plan their evening.

Social Media Integration

Social media integration has become an important feature for every mobile application. Your customers can log in with the social media credentials and uploads the pictures and their experiences onto their social media accounts like Facebook, Instagram, SnapChat, etc.

Customers Feedback portal

Don't miss this feature for the mobile application. It helps you to find your weak and strong points and also gives you the idea for improvement. It allows your customers to share their experiences and helps you to know the customers demand that enhance your customer experience.

These are the few important features for the restaurant mobile application. Let's discuss the benefits of the restaurant mobile application.

Location-based deals

Location-based deals help you to offer the personalized offers according to the customer's location. Beacons technology helps you to provide the location-based deals. Basically, it is the small device which sends a push notifications to a customer who is near to your restaurant.

Better Discovery

Here discovery means to find all the existing and possible ways which makes your restaurant visible to your customers. Mobile application helps you to make your restaurant visible and suggest the best possible ways to reach.

Retain users more effectively

There are many ways to retain users but push notifications, and loyalty programs are much effective than others. Restaurant app owners can retain their users through loyalty programs, discounts, rewards, and table booking services.

On-demand delivery

Food delivery services along with the existing restaurant service become the best option for every restaurant app owner. Generally, this feature is not counted in the primary features of the restaurant but still it is one step towards the advancement.

Boost your Brand identity

The main focus of all the marketing strategies is to build brand awareness. Restaurant apps are not like social media apps, that's why you shouldn't hope that customer use your app every single day. Your main focus is to keep your app installed as long as possible.

Not uninstalling your app means customer find it useful which boost your brand identity. So, choose your app icon carefully and provides regular updates to make it useful for your customers.

Now you know the major benefits and essential features for the restaurant application. Keep in mind these points before making the mobile application, it helps you to achieve your goal. If you are looking for the top mobile app development company in india, then contact Techugo. We are experts in designing and developing the mobile application for both iOS and Android platforms.

Always feel free to consult our experts about mobile application development company. Our developers have years of experience in the development process that helps them to create successful mobile applications. Contact us if you want to know the importance of mobile application for your business.

Amazing Ways To Maintain The SEO Ranking After Website Redesign

Website re-designing is important to spruce up the website. Businesses need clean and attractive websites to increase customer engagement that's why they prefer to redesign websites. However, website redesigning can be a cause of declined website ranking. 

 Declined SEO ranking and organic search is the biggest nightmare for website owners.  The task of reconstructing a website without distorting the balance of your website presence is dreadful. There are chances to lose customers, website information and search result ranking, and the occurrence of such an event can disrupt your business for long term.

The risk of losing SEO ranking after redesigning is evident, that's why experts have devised some ways to mitigate the potential damage for your business. Here are some points that you must ensure while redesigning your website. These points not just help in retaining SEO ranking but also help in improving the organic traffic of the website.

Keep Track of Everything on Your Website

Before you rush into the website redesigning, keep complete track of data and information available on your website and related to your website. It can spare you from a lot of problems that might make you suffer. You must utilize SEO monitoring tools, and monitor key SEO metrics. You must observe keyword ranking, total numbers of backlinks, organic traffic, domain authority, spam score, Alexa global rank, speed, Citation flow/trust flow and more. Moreover, monitor Google Analytics to identify in which area your website is thriving and where it needs help. You can make these inefficiencies base of your redesigning and do significant adjustments in your website.

Determine and verify Inbound Links

Before redesigning your website, you must determine and analyze inbound links. Inbound links are essential because search engines recognize the multiple and relevant links as a sign that the page content is useful.  You must verify that each link is working because a 301 redirect takes place. Lose of these inbound links can damage your SEO ranking.

Identify Popular Pages and Make a List of pages that need redirecting

Recognition of popular pages is important for your website, as you can work with the developer to retain the SEO value of the website and redirect these pages properly with 301 redirects. With 301 redirect SEO value of page gets transferred to the redirected page that's why its essential to make a complete list of redirected URLs.  So, before redesigning the website, begin listing the URLs that require to be redirected.

Implement 301 Redirects

Usually, developers try to keep the same URL structure, however, it's not possible every time. Mistakes in this process can cause major damage to the website SEO ranking. To eliminate this loss, you must implement 301 redirects to ensure that users land on the correct place.

Create a New Sitemap

Often, people don't create a new sitemap for the website because they believe that 301 redirect is enough for Google indexing. This is wrong practice, you must ensure to update your current sitemap because search engines can easily find your URL with the current sitemap. Monitor metadata, website structure and URL of your new website and compare it with the previous one to ensure that URLs are properly indexed and ranked.

Ensure 404 Pages

The 404 pages not found the message is an important part of the website redesign. You must utilize it because sometimes page links don't work and page gets lost in the shuffle. The 404 page helps users and search engines find the information they are looking for and place within your website. You can put a search engine box on the page to make 404 users and search engine friendly.

The mentioned points can help you retain the SEO ranking of your website. Besides, you must check the bounce rate after uploading the new site to check the response of visitors. If your bounce rate is higher than the bounce rate of the previous website, it means visitors are not liking your website. The well-experienced mobile app development company can help you get an attractive and engaging website design. At Techugo, web developers suggest that website redesign should be clean and user-friendly, so visitors will not face any difficulty to find the content. It also helps in increasing organic traffic on the website. In addition, you must ensure to practice the given points to retain the ranking of your website.