Do Brands Need To Invest In UI/UX Designs During App Development

 Mobile app development is a time taking process, and one of the parts that need precise attention is UI/UX designs. Let us learn why companies need to focus on it more.

Mobile applications are the modern-day digital platforms that help brands to sell their goods and services online to a large number of the global user base. In a short time of 10 years, the app industry was able to establish a strong foothold in the market and became one of the top-most business choices for both small and large-scale entrepreneurs.

With time, the application industry expanded with the introduction of various technologies like Artificial Intelligence, Augmented Reality, Virtual Reality, Blockchain, Machine Learning, the Internet of Things, Chatbots, and much more. Honestly, the list keeps on extending. They now act as a bridge that eradicates the space present between the users and the process. Apart, from delivering utmost convenience to the audience, apps also ensure that they trigger a company’s sale. 

There are a lot of advantages that make apps ideal for the transforming digital world. That is why brands from different industries are moving ahead and embracing technology. But the harsh reality is that not all of the companies succeed in creating an impactful business. There are a lot of applications on stores that do not get downloads and eventually lose the grip.

For any company, it is a huge nightmare. Does it concern you too? If you are interested in creating your own business app, then you need a technique with which you can lock your success and growth. Today, in this blog we would be talking about UI/UX designs and why one needs to invest in this to achieve goals. Read the points thoroughly to eradicate all the doubts.

So without any further ado, let us initiate our journey of learning!  

1. Fetch better insights from user engagement

High user engagement is directly proportional to high sales. These metrics are important because they give better insights for finding out the techniques that impress your audience. One of the sure-shot ways to boost user engagement is through focusing on the design of your application.  

2. Relish better revenue generation opportunities

When you start planning a visitor’s journey on the app, you can easily figure out and optimize the opportunities to convert them into a loyal customer base. UI/UX designs will allow you to plan all the possible interactions and enhance the call to action for better sales.  

3. Optimize resources, cost, & development time

Investing in the UI/UX designs will allow you to solve a lot of usabilities issues, which might emerge after the creation of your application. Designing teams can smoothly anticipate the needs of their audience before moving to the development phase. Also, ensuring the scalability and flexibility of the app design would deliver better opportunities.  

4. Increase user loyalty and acquisition

In order to achieve a vibrant competitive edge in the market, it is necessary that you naturally attract and retain the audience on your application. For this, you need a platform that creates a more aesthetic vibe and delivers better solutions to the audience.  

5. Decrease troubleshooting and associated costs

There are a lot of errors that pop up later after the app has been made live. These problems can easily be avoided during the early stages of development. For example, some faults are simply the wrong assumptions about user behavior or navigation. There are also a lot of features that aren’t required and their inclusion does nothing but confuses the users. The efficiency of the UI/UX designs can help companies jump over this problem altogether.    

In A Nutshell

These are the major reasons why companies need to invest their resources in UI/UX designs. But this is not all, as there are several other aspects of mobile app development that one needs to master in order to deliver an excellent platform to the users. If you want to learn more about them, then make sure you reach out to the experts. The team that you would be collaborating with for your app’s creation will play a huge role in enhancing your market growth. Therefore, you need to make sure that connect with a brood of professional experts.

Applications are becoming the best options for businesses to reach out to their potential customer base in a short span of time. It also helps them to boost the user experience by simplifying the process of buying goods and services. Because of the pandemic, a lot of brick and mortar stores have shifted their process online with the help of an app or a website, and are gaining a lot of benefits.  

If you want to boost your online sales, make sure you embrace the app tech with open arms. So what are you waiting for, just jump on the bandwagon right away and explore the growing digital era!

If you have any doubts, then make sure you drop them in the comment section present below. We would love to help you out by guiding you to the best path. But until then, stay tuned to this space for more tech-related updates from all around the world. 

In-App Marketing Blunders Are Enough To Kill Your App

Recently while attending an entrepreneur talk on app development, I was curious being told the gaffes app marketing strategies can bring to the app portal.

Although I was shocked to hear at the first but as they say one thing leads to another, so I decided to dig deeper in finding out the best possible reasons for this mass murder of every feature of the app.

So here are my findings…

Before I kick-start my discoveries, just for the quick update, I would like to draw your attention towards the other and beautiful side of the in-app messages marketing.

Basically, the in-app messages open the tunnel for further user engagement with your app and help the app to convert the free users into the loyal customers. It can be done through push notifications or the offer messages.

But in this journey, many hiccups are administered, which create a jeopardizing jerk in the path of your marketing success plan.

The basic reason behind this flunk is all about the right message sent to the wrong person at the wrong time.

This is one of the success-absorbing glitches, which causes enough spark of a nuisance in the expected success journey of your app. Thus I am going to mention further in this post how to deal with this, just read further…

§  Making All Users Sail In One Boat

An app is never limited to a specific age group, but it is largely been observed that apps have a wider audience base hailing from different age groups.

So what works and really fits the bill is creating every user base as per their specific demand and needs.

Albeit, it would be a difficult journey to send ten different messages and organize them, but this journey has an incredible destination, which is filled with users’ appreciation and consequently into a successful app product.

To attain the benefits from this, study your users’ behavior and bifurcate them into groups on the basis of product preferences, their app interaction and specific demand.

Accordingly, keep the users updated for any new offer or services which can benefit them further.

§  Don’t Follow ANY TIME Strategy

Your app but your users’ rules…

Yes, don’t take me wrong, but I am speaking the factual situation here and that includes the timing of your app messages as well.

If you picked the sending time as per your convenience then 99.9% chances are that they will be dumped without seeing, and in the worst situation, it would even lead to app uninstall too.

Consider these aspects before making a shout out to your users in their inbox.

  Conduct a research.Understand which day and time user remains active with your app?  Is there a different time zone?

You might have to invest HUGE time and patience in looking out for the right ways to reach your users at the RIGHT time. But the efforts invested here would really help you in abundance.

§  Lazy Content Stops The Growth

Many marketers find it a lazy day job to write new content, so they practice the CUT, COPY and PASTE guilt-free.

To them, it is an easier an effective to pick something from their own old-aged written content but eventually, this all sums up to the lazy marketing tactics and goofs up the succession plan.

Every in-app message you share with your users must have something UNIQUE and something NICER mentioned within.

The in-app message content must be able to encourage the users to come and make a purchase. Hence use the best words, to make it really work in your app’s favor.

Don’t stay in a shell, that everything is all well, with your app message, but take a look from the users’ perspective and ask yourself a clear question that whether it really drives you to BUY and if there is something in the content which you find as a user “new or interesting”.

If not then the simple option you have is to change your content strategy without letting any further delay.

If you really want your app to have a successful in-app message service, then take more suggestions and set of advice from the team of marketers of your selected mobile app development company , and help your app receive its deserving recognition.

Tips On Branding Your Mobile Apps

Mobile apps are nothing new in the market and have already captured each and every existing business domain and the left ones are in the process of adapting the app, thus making the app business more complex and complicated.

But there are certain aspects need to be considered while developing your app and one of the major concerns out of all is the app branding.

App branding? Do I need to brand my app as well?

Yes, you need to and you cannot escape from it at any cost…

App branding is just another leaf from the marketing and it needs to be done, in order to help your mobile app to outgrow the competition mangrove. It needs to be done so the mobile app can get recognition in the app development market and the targeted users would get to know about it.

But how can I promote or market my mobile app?

Well, the mobile app needs to be branded and recognized from every inch, so there will be no loophole remained within the app. There are many ways the app can be enhanced with its branding image, out of which I have explained a few in my writing …

Proceed with pre-app launch

Do not sit till the app gets launched and make a final hustle in the market, rather make a loud noise about your mobile app, from the very initial stage of the android app development, wherein you can indulge in pre-app launch marketing strategies for your mobile app and get indulged into a promotional website for your app, would be the best choice to look for.

A promotional website for your mobile app, is the wonderful marketing tool, wherein you can post more about your app functionalities/ features in the short and descriptive form of video content.

The app teaser needs to be of 10-15 sec, showing the major and the specific elements of the mobile app.

Let content speak for your app

Your app needs to be addressed with every possible element, and content marketing cannot be excluded from this list. You can give a glimpse of your mobile app to the users, through the piece of content which you are going to write about your mobile app in the form of Blog, Article, Infographic, PPT and many other ways to keep your audience updated about the mobile app.

You can get the above-mentioned strategies integrated into your mobile app platform when you Hire UI designer and Hire Mobile App Developer for your mobile app design to compliment the app branding strategies.

Mobile Ux Design Tips To Boost Your Mobile App Success

Studies reveal that almost 35% of mobile app engagements last less than a minute due to app UX at large…it clearly speaks that

WE FIRST BUY FROM OUR EYES

When I install a new app, the very first aspect much before its usability even mesmerizes me is the app UX, something which helps me to connect with the mobile app with a visual language. The visual language works directly on your user’s psychology and helps your mobile app to create a bond with your users. I have largely observed that visuals work faster than content, or in other words, visuals create a platform for the content to be read further. If a mobile app fails to catch the attention of its targeted users, then no matter how well the app features and the functionalities are imbibed within the mobile app, it would fail to gain the attention it deserves. So you need to spend your efforts and need to be specifically dedicated to create a strong laying foundation for your mobile app. Following I have picked some of the essential factors, helping your mobile app to get a praiseworthy UX…

Give A Reason To Your Users

Your users are actually very smart, they cannot accept anything which you offer to them, since they have plenty of options with them to proceed with and they want something best, so as a priority you need to ENGAGE your users, and need to create a reason so your users can use your mobile app. A reason which allows your users to get attracted to your mobile app, but you don’t need to turn evasive with your approach rather try to be succinct to portray your creativity in UX. So, it is advised to do a thorough research of your target audience and then devise a strategy to deliver the most delightful experience. 

Minimum Is Maximum

When it comes to a mobile app, users look for something which is minimal, but speaks the app interface clearly. Try to keep the design as clean as possible with no cluttered look. Users prefer a mobile app which has least, but worthy design elements, the more number of designs only confuse your users and they would not prefer to use it further, so let there be a seamless transition between practicality and purpose, this would let your mobile app to raise the user experience to the next level.

On boarding Experience

A mobile app is a playground, wherein your users come and judge the quality before hitting on their favorite game, which means your mobile app has very limited number of time to slay the completion with the first impression. The very first few seconds your users spend on the mobile app after the installation process gets over is called ‘on boarding experience’ and works on breaking and making the life cycle of your mobile app on their mobile phones. Unfortunately, around 80- 90% of the downloaded apps are used once to be deleted further, due to poor on boarding experience. Keep this experience simplest, do not stuff the app intro with huge numbers of screens, this would only irk down your users and they would not remember everything your app tutorial has tried to teach them. Also, it is always better to follow better ways to welcome users instead of bombarding them with tutorials, like guiding users to the next actions they need to do for performing some specific tasks within your app, it is an interactive way to connect with your users.

Let There Be A Confirmation

I personally like the two blue ticks, which pop-out on popular social media platform WhatsApp, when somebody reads your message, it gives a very personalized treatment, that a mobile app is helping you out to reach others, as a matter of fact, a mobile app has no role in forcing the reader to convert that one tick into two blue ticks, but it helps a lot in confirming. In the same way, you also need to think of a way to give the confirmation to your users, when they finish a task, it can be in the form of visual hints and messages to speak the confirmation. This actually helps your users to come to know how your application actually works.

Choose Smartly

I personally have felt that certain mobile apps with high usability consume more battery than others, this happen due to the amount and choice of colors you have picked and background services such as location detection are the major culprits behind the battery drain. Your users can never be willing to use your mobile app by keeping their mobile battery life on stake. So keep the UX simple with the color theme, short navigation, and limited background services.

Don’t Make A Clone

At times, many apps are just the clone of others and it is expected that these apps would carve a niche for themselves. HOW? I think it is a crime even to expect, that two different mobile apps, with two different names, but same looks and functions would gain popularity. Remember, it is good that you study your competitors, but you don’t need to adopt everything your competitors have to offer, invest your creativity in the UX and try to find a sensible balance between your app and your competitors’ mobile apps to provide a compelling user experience to your users, to stay one step ahead in the competition race.    

You need to understand that mobile app UX is never a one-time process; rather it is a progressing work, which needs to be upgraded on the basis of users’ likes and dislikes. You need to be proactive to conduct the requirement analysis of your mobile app’s usability and improve the UX accordingly. It is sad to know that in today’s time a very limited number of mobile app development companies pay serious attention to UX and its significance, which usually lead to app failure. So you need to pick a right mobile app development company, which is filled with every required ingredient of mobile app success, I know it is tough and stressful to choose such mobile app development company in this competitive era, so I have brought down the solution for you in the form of a leading mobile app development company – Techugo.

Techugo team consists of top mobile app designers to help assist you with every step of your mobile app development strategy. Their team members are dedicated to consult, brainstorm, manage the project, design, develop, test, launch, and market your mobile app in the best possible way. You can get in touch with the Techugo team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement.

You can reach the Techugo team at:      

sales@techugo.com

Skype: aks141

Skype: ankit.techugo