My app concept is a masterpiece itself and the functionalities and the
features are the picture perfect to attain the huge popularity and SORRY, but I
don’t need any other marketing tactic to sell my mobile app…I think this
is a very common communication which happens between an app developer and a
client when app marketing strategies are explained to the app owners. No, I
didn't mean to offend anyone out there, it is definitely and perfectly fine to
think like that until the time you are not aware of the actual benefits
marketing brings to your mobile app.
A marketing is a healing stage for any product, to overcome
the cloud of confusion and fear and the stress of the respective market, which
are associated with the launch of a new product, worth to mention a mobile app
is also not an exception, and it has an equal right to marketing and promotion
to reach the targeted audience, despite having an impeccable set of
functionalities to compliment it with.
The saddest fact of the SANS marketing strategy is that a
mobile app has to go through a torturous process of survival in the market,
amongst the ocean of mobile apps, and finally bid goodbye to the app world,
without making enough and deserving recognition under its belt. Without a
marketing plan, a most systematic app also gets tangled in between the mess of
competition and dies a premature death. Thus, avoiding the marketing is nothing
less than a SIN for your mobile app.
Marketing is a vast subject and has lot more to do, then meet
the eyes. Every business and every industry has its own demand and its own
marketing plans. For a mobile app indeed the ingredients get differ according
to the app demand, but the recipe remains same, with one main and magical
ingredient- A landing page or a Promotional Website for your app. With this
blog I am going to discuss the magical effects of a landing page on your mobile
app, so without wasting any moment just read ahead and experience the
difference.
Give A Meaning To
Your App Concept
The moment you initiate the mobile app, it has lot more to
do with it. The first page of your landing page needs to speak the maximum of
your app’s functionalities and must compliment the real concept. This page has
to be designed with a strategy to promote the app and its features in a unique
and engaging way to the users.
By doing this you would make your app a most preferred
WISH-LIST item for your users and have an evening outlook look, you let your
users discover the app. Thus you need to pay attention to app’s typography,
color palettes, iconography, and logo, and o make it more engaging you should
include introductory teaser items and an email sign-up form. Also, something
which really influences your potential users is the crispy slogans, which are reflected
on your promotional website or landing page’s splash pertaining to the app
genre.
Garner Feedback
from Beta Testers
Once you are done with the requisites to make your app
landing or website an irresistible enough, the very next thing you need to get
it indulged into is getting the significant feedback for your app. You must
initiate with the video teasers to give more details about your app's features,
a few screenshots, and additional materials. Also, the promotional content of
your app must integrate with interactive graphics or short video promos. Also, you must build the social media
channels and include every social media link to make an efficient presence on
the web. You need to have a seamless outreach to social media channels, so the
potential people should be reached to get new perspectives to know what works
and does not work for your app.
This task is easy to be achieved with the social media
buttons integrated onto your landing page or website for your mobile app,
through which the users can interact with you effortlessly. Also, th other set of feedback can be gained
from analyzing the visitor’s traffic on your landing page or website, by
indulging into different marketing strategies. This would help you analyze that
what your users are enjoying and what are they skipping on, regular basis.
There are various tools to analyze these analytics through Google Analytics,
SumoMe, SemRush and many others to analyze how people are using the site.
A Robust Plan For
Your App Launch
A mobile app is launched with different aspects, such as
details about your app, including support and documentation, pricing plans, a
press kit, and a link to download your app in the app stores, but in order to
gain further attention, you need to include the relevant reviews, client’s
testimonies and the shot of content marketing in the form of Blog, Articles and
any other relevant content form.
A landing page brings you loads of advantage for this set of
information to be put systematically on the landing page.
These are some of the benefits you would receive from a
landing page, which make the landing page or a website a must for your mobile
app, so I would suggest you get in touch with a top mobile app developer like
Techugo if you are looking for a mobile app for your business requirements.
At Techugo, we fall in regular practice to create a landing
page or a website, for each of our app project, which help the mobile app to
get considerable amount of app download just after the launch of mobile app, by
creating a stir in the market amongst the targeted users through the effective
integration of landing page as a robust marketing plan for your mobile app.
Thus, if you are willing to get your app developed by the
hands of Techugo, then you should get in touch with the Techugo team. But
beforehand you must get to know more about Techugo and you can visit https://www.techugo.com/ and get in touch
with the Techugo team at :
sales@techugo.com
Skype: aks141
Skype: ankit.techugo
