Do Brands Need To Invest In UI/UX Designs During App Development

 Mobile app development is a time taking process, and one of the parts that need precise attention is UI/UX designs. Let us learn why companies need to focus on it more.

Mobile applications are the modern-day digital platforms that help brands to sell their goods and services online to a large number of the global user base. In a short time of 10 years, the app industry was able to establish a strong foothold in the market and became one of the top-most business choices for both small and large-scale entrepreneurs.

With time, the application industry expanded with the introduction of various technologies like Artificial Intelligence, Augmented Reality, Virtual Reality, Blockchain, Machine Learning, the Internet of Things, Chatbots, and much more. Honestly, the list keeps on extending. They now act as a bridge that eradicates the space present between the users and the process. Apart, from delivering utmost convenience to the audience, apps also ensure that they trigger a company’s sale. 

There are a lot of advantages that make apps ideal for the transforming digital world. That is why brands from different industries are moving ahead and embracing technology. But the harsh reality is that not all of the companies succeed in creating an impactful business. There are a lot of applications on stores that do not get downloads and eventually lose the grip.

For any company, it is a huge nightmare. Does it concern you too? If you are interested in creating your own business app, then you need a technique with which you can lock your success and growth. Today, in this blog we would be talking about UI/UX designs and why one needs to invest in this to achieve goals. Read the points thoroughly to eradicate all the doubts.

So without any further ado, let us initiate our journey of learning!  

1. Fetch better insights from user engagement

High user engagement is directly proportional to high sales. These metrics are important because they give better insights for finding out the techniques that impress your audience. One of the sure-shot ways to boost user engagement is through focusing on the design of your application.  

2. Relish better revenue generation opportunities

When you start planning a visitor’s journey on the app, you can easily figure out and optimize the opportunities to convert them into a loyal customer base. UI/UX designs will allow you to plan all the possible interactions and enhance the call to action for better sales.  

3. Optimize resources, cost, & development time

Investing in the UI/UX designs will allow you to solve a lot of usabilities issues, which might emerge after the creation of your application. Designing teams can smoothly anticipate the needs of their audience before moving to the development phase. Also, ensuring the scalability and flexibility of the app design would deliver better opportunities.  

4. Increase user loyalty and acquisition

In order to achieve a vibrant competitive edge in the market, it is necessary that you naturally attract and retain the audience on your application. For this, you need a platform that creates a more aesthetic vibe and delivers better solutions to the audience.  

5. Decrease troubleshooting and associated costs

There are a lot of errors that pop up later after the app has been made live. These problems can easily be avoided during the early stages of development. For example, some faults are simply the wrong assumptions about user behavior or navigation. There are also a lot of features that aren’t required and their inclusion does nothing but confuses the users. The efficiency of the UI/UX designs can help companies jump over this problem altogether.    

In A Nutshell

These are the major reasons why companies need to invest their resources in UI/UX designs. But this is not all, as there are several other aspects of mobile app development that one needs to master in order to deliver an excellent platform to the users. If you want to learn more about them, then make sure you reach out to the experts. The team that you would be collaborating with for your app’s creation will play a huge role in enhancing your market growth. Therefore, you need to make sure that connect with a brood of professional experts.

Applications are becoming the best options for businesses to reach out to their potential customer base in a short span of time. It also helps them to boost the user experience by simplifying the process of buying goods and services. Because of the pandemic, a lot of brick and mortar stores have shifted their process online with the help of an app or a website, and are gaining a lot of benefits.  

If you want to boost your online sales, make sure you embrace the app tech with open arms. So what are you waiting for, just jump on the bandwagon right away and explore the growing digital era!

If you have any doubts, then make sure you drop them in the comment section present below. We would love to help you out by guiding you to the best path. But until then, stay tuned to this space for more tech-related updates from all around the world. 

How A Right Mobile App Development Agency Helps Your App To Grow?

Your dream of a successful mobile app suggests, an app which is liked and accepted largely by the targeted audience and consequently really makes it BIG in the app market.

Does it sound so surreal to you?

Yes, you might feel it a complete imaginary situation because it is very hard to survive in the mobile app market, due to enough number of pre-existing mobile apps in the market, which makes it next to impossible to sustain the odds of competition…

But surprisingly, this is very much POSSIBLE, the only aspect you need to keep in mind is…

WAIT WAIT WAIT…you said it is possible …REALLYYYY???

Yes, it is possible and to continue my last set of conversation; the only aspect you need to keep in mind is the selection of right mobile app development agency…

Now the very next thing disturb you is HOW???

So if you want to get the answer, please read ahead…

Technical Exposure

A mobile app is not just a piece of coding, but there involves different segments as well, which help the mobile app to get liked by the users. This plethora of different skills includes the app design, app functionalities and the features, and many other aspects, which are designed and developed in accordance with the users’ expectations and requirements.

A naïve app development company would never be able to do justice to this factor, because it does not carry the relevant technical exposure to handle this demand, thus hire an experienced app development company to help you achieve success.

Variety of catering different industries

You need to know that a right and the experienced mobile app development company has the huge variety of skills as such companies get to serve different industries in the span of their work tenure, so they have the experience and exposure to tackle the different industry demands. This ensures to give you ample number of opportunities to try the variety of features & functionalities from the tried & tested model.

Offers relevant guidance

An experienced mobile app development agency has all the required exposure to help your app concept to get shaped into something impeccable and offers the relevant set of guidance and the suggestions to create a worthy and seamless user experience for the targeted audience.

These points clearly dictate that you must pick the right app agency like Techugo to help you transmute your concept into a major success.

Benefits Of The Android Application Development

Developing mobile apps are not only related to coding and graphics but definitely, you require an efficient team to build a successful mobile app. Undeniably, today mobile apps are required for every sort of task, whether it is for hiring a cab for your office or just ordering food at home.

We all are dependent upon apps and apps eventually bring convenience to our lives to a larger extent. The usage of app can get our work done more effectively and efficiently, whether it is for improving sales, helping to have a good relationship with clients or enhance productivity, mobile apps suit the business needs.

However, to pick the big question always remains that which OS to be picked, then we are here to help you with this post today, just read it ahead…

Android has the biggest market

When it comes to reaching the maximum number of people android gives you the best option. Android has the biggest market share in the world. You can reach approx. 2 billion people in one go.

Cost- efficient

Android is cheaper than any other operating system as the company provides its SDK for free. That means you save a big amount of money and that even means your ROI will be higher as you are investing less.

Easy adaptation

Whether it is customer or business owner, both of you enjoy the easy functions and features, which can be easily adapted and are great fun to use.

Quick customization

Android is an open source for the operating system of mobile that offers quite a simple way for the process of app development.

Now let’s understand how Android application helps different industries…

Android App For The Medical Industry

The medical industry has got the best possible advantages from Android app development and it further helps the patients and the health givers. With a mobile app, patients get the ease to schedule their appointment with a specific doctor, by just tapping on their mobile device and it also brings the convenience of utilizing its features from anywhere.

On the other hand, it gives the benefits to the health care practitioners to access the patient’s report and health history through the app and in the event of an emergency, prescribes the required medicine.

The utilization of mobile app technology in the medical field has indeed opened the floodgate of opportunities of accessing the medical facilities without a fail.

Android Apps In Real Estate

Eventually, the sole aim of every mobile app is the convenience offered in abundance through every possible means. In the field of real estate as well, these benefits are not the exception.

With the help of the real-estate mobile app, users can check the property or their preferred land from anywhere across the globe. The mobile apps enabled with the AR/VR technology, allow the customers to access the property by sitting in their home and get the real-time outlook of the location.

Android Apps In The Manufacturing Industry

The manufacturing industry is also garnering the maximum benefits out of android mobile apps. The age-old paper-based process consumed time and often resulted in the poor workflow system, but with the advent of app technology, this very cycle has transmuted for something more productive to be done.

Now, the inclusion of Android application in the manufacturing industry has helped to automate the workflow and eliminate the complex handling process, which has made the manufacturing aspects such as material management, supply chain management, inventory etc more efficient.

These benefits can help you understand how the android application development in different industries can bring greater visibility, information accuracy, and quality control and mobilization of different services.

Henceforth it is highly suggested that you must proceed with a leading mobile app development company to help you win the odds of business revenue challenge and get the best delivered to your business.

Mobile App Design Errors For App Landing Page

As we all know that the first impression is the last impression, so if the homepage of the app is impressive than half of the goal to attract the users is fulfilled. If you want to get the impressive introductory page for your app then the best option is to contact a renowned top mobile application development company to get the work done. It is not less than a challenge for the developers to come up with some distinguished design pattern for every project that can please the users.

Sometimes the efforts to make a home page better ends up creating something worst. Certain aspects are there which can ruin the whole efforts of the developers so it is advisable to keep these aspects in view while designing the landing page. Let’s have a look at them…

 Complex designing of the home page

 Usage of too many images for advertising

  Too much information, just on one page

  Use of Humorous content in excess

  Images used are not articulating the purpose

 Slow responsiveness of the home page

Henceforth, if you wish to make your mobile app landing page impressive and productive then you must avoid these mistakes and pick a team of professionals who is well versed with every aspect that can hamper the home page. This kind of concept clarity comes with the experience and exposure and if you are looking forward to hire an experienced company then you must get in touch with a leading mobile app development company , which hold the enriched ideas of home page designing.

How Does An App Influence Your Revenue Generation?

The relevance of mobile app is visible to all, but yet there are many business owners, who hesitate to proceed further with the app technology, as they always live with a constant fear that an app might turn into a risky business for their revenue goals.

This very thought stops them to proceed ahead with the app technology and their brand as a consequence fails to mark a considerable significance in the market.

With this post I want to draw your attention towards the impact your business gets through the app technology, let’s read ahead…

 An app helps your business to get widely accepted by the masses with just a click on their Smartphone, eliminating the efforts of visiting your store physically.

     You get to create value for your business through the app technology, as you offer something convent and tending to your users.

     This helps your business to enhance the accessible factor 24*7*365 effortlessly, where your targeted customer base from across the world can access your services at any point of the day hassle free.

        You can market your products efficiently, as the app works as a great marketing tool for your business, letting the users know more about the new products through the app platform.

       The feedback option helps you to improve your services, consequently eliminating the chances for your competitors to draw your customers’ attention.

These are some of the benefits your business can receive through the app technology, hence you must not delay any further, and if you are really looking forward to getting an app to boost the revenue generation for your business, then you must get in touch with a leading mobile app development company  and help your business to scale a steady growth in no time.

Can ASO Tactics For Your App Be Easy And Convenient?

I know thinking of ASO, always make you think of dealing and managing the technical capabilities of your application and it makes you feel sick in your stomach, as technicality is not always enjoyable, and one MISS can send your application to destruction pool in no time.

But the other part suggests that you can jump off from the ASO wall, given any situation, as it helps in various aspects which can upgrade your business visibility and reach to a wider and unimaginable platform.

You would be surprised to know that ASO can be done with convenience only if you decide to move ahead with the strategies, which are going to be a part of this post, just enjoy reading further…

    Before you knock you selected app development partner for the successful ASO plan, make sure that you have followed a very focused plan, which suggests that never ever pick the IRRELEVANT app name.

If your business deal in food then there is no point in giving it a name like tech-glam, it might sound extraordinary to you but it does nothing but only withdraws your users from the application.

The utilization of the screens, is not what always appreciable in certain apps, as these apps show the screens, not the functionality through the screens.

Pick only the pertinent and functionality focused app screen within your app.

 Description of the app is generally about what the app is??? Is this what you think??? If you think, then you are wrong, because if an app shows what it works, it falls flat on users, as they don’t want something which works, but something which works as per their needs.

Hence include the functionalities within your app description, so your users can relate to them and would find the application to be an unavoidable aspect of their lives.

I believe now you can understand that how ASO can be a convenient plan for your application, you just need to ask your mobile app development company  to help you with rest of the ASO aspects and help your application throw the fireball of competition effortlessly.

Win Back Lost App Users With The Retargeting Strategy

Of course, an app can never be once developed and forgotten concept, and you always need to be on your toes to keep the users stay engaged and glued to your application.

Rather if you really want your application to gain views and download constantly, then you need to feed your users with something special can extra all the time.

The strategy of giving users something extra comprises of retargeting the app users.

I know some of you must be getting confused enough to understand the very concept of retargeting your app users.

Don’t get panic, there is enough number of steps to be taken to perform this task efficiently.

Just read this post further to know more…

HOW DOES RETARGETING WORK EVENTUALLY???

Before giving you an insight into the ways the retargeting gets done, the basic process behind the retargeting must be understood.

Let me take you on a ride, which can explain the best ways to demonstrate the process…so let's begin…

When a potential customer lands on your app, the expectations are always associated that this visit would end up in making the final purchase, but what you see suddenly that users leaves the app and abandons the process.

OOPS, what happened???

It is a very common phenomenon which is commonly sighted amongst the app engagement and it really creates a void in the business revenue generation for your business.

Here the beloved retargeting magic works and stops the users to procrastinate the buying decision.

When the user is on some other website doing some action online or simply searching on Google, the magical wand this process spreads the pixie dust of magic and your app’s ad pop-up, by clicking the ad brings those users back to your app and…rest I don’t need to mention even…

Now let’s understand the ways to retarget…

Other Site Retargeting

The very first type of retargeting is site retargeting, as the name suggests this type of retargeting lets your app gets promoted on the different website.

Here you need to choose the relevant website fitting your app’s genre, for instance, if your app deals in baby products, then putting the ad on the mother-to-be website would entice the users.

Social Media Retargeting

The social media promotion and social media retargeting are tow different aspects, don’t confuse them with each other.

In social media promotion you try everything to promote the application, but with this method, you need to pal safe and need to sound more engaging while considering the users’ behavior.

Yes, just like the promotion, don’t leave any social channel barehanded from the publicity of your app, but invest a good deal of time in developing the content for this plan.

You need to understand that users would not be interested to entertain any existing or boring content, hence you need to give a shout to your users through the right means of content marketing.

Let your words play the game and help your mobile app to win the battle.

Product Video Marketing

As the report suggests, 47% of approximate users love to spend their time watching YouTube videos.

These stats further prove that if you are going to address the app retarget aim with engaging video then t would only help the users to find it more engaging.

Now the biggest question comes HOW???

The app video has to be very succinct, meaningful and does not need to revolve around the app, but can also be around the products.

Have you seen the different products ads, which create hype on the social media and gain the users’ attention, for instance, L’Oreal Paris advertisement featuring celebrity ‘Eva Longoria’?

In this ad, the product is shown as the most significant factor used by the human face.

If you already have tried the video snippets of your app, then now this is the time to HIT the users with the product video and how it can benefit the users.

The model of development can be different fitting your app’s genre and your budget, but it must revolve around the product only.

I really hope that you must have got some valuable information pertaining to the steps which can win-back your app users.

But remember, mobile app development is a process not just the event and it must evolve to present something better to your targeted audience always.

Challenges Faced By The App Developers

In the wake of technology, every new mobile app is coming pre-filled with the advanced technical aspects to help the users to experience the best technology in the form of a mobile app.

A mobile app which is supposed to offer the abundance of convenience and the comfort to the different users while accessing the required services is not just all about coding, but there is much more which lies beneath the very concept of mobile app development and believe it is way beyond the coding only.

The mobile app development is indeed a process not an event and every leading mobile app development company understands this well since it requires a series of technological practices to be integrated into it, and this integration process makes the app developers go through the acid test.

Yes you heard me very much right, even app developers have to go through a series of challenges and after beating the odds of those challenges a unique and a seamless mobile app comes to the users.

With this post I am going to draw your attention towards the number of app development challenges every mobile app developer goes through, please take a look...

Crafting Apps Which Can Be Noticed Easily

Solution- Develop the apps which looks great, include graphics, usable features, and intuitive design. Make sure your app is offering a wholesome experience to the users.

Creating Interactive Apps

Solution -App interaction must remain your prime concern since the initiation of the development process. Integrate the various buttons with click options and include interactions like titling, shaking and flipping.

Performance vs Battery Life

Solution- This issue must be taken care of while running the beta version on run test cases, wherein you can analyze which feature or functionality consumes the battery faster.

I hope these solutions would help you to craft a successful mobile app solution while overcoming the challenges…and you clients would keep on receiving the best app solutions for their business needs. J

App Launch Mistakes Which You Must Avoid

Your app concept is marvelous, your app development process was accomplished by a leading mobile application development company, you invested your time and effort in the app development, but now it is the time for the official launch of the app, and you have every reason in the world to feel nervous about the app launch.

Yes, it is a very common aspect, that if certain points are mistaken, or taken for granted during the app launch strategy then the entire cycle of efforts and the passion invested on the app platform, will go waste and will help your mobile app to get rejected from its targeted audience.

Thus it is highly recommended that you must take care of certain aspects during the app launch and avoid certain mistakes to be a part of the app launch strategy.

Now you must be confused that which app launch mistakes am I referring to…then you don’t need to get tensed any further, and you must read ahead….

ü  Don’t skip targeted users’ market and their specific demands

ü  Delaying the app marketing for no specific reasons

ü  Crafting a poorly designed mobile app, which is highly complicated for the users to use

ü  Not giving importance to app launch strategies

ü  Not picking a leading app development company like Techugo, which can help your mobile app to become a success through its experts and skills

If you consider these points while launching your mobile app, then believe me your mobile app concept will turn into a huge success and will beat the odds of competition without any further ado.

So pick a leading app development company and help your mobile app to gain the success with a unique mobile app concept and its sizzling app functionalities

Ways To Discuss Your App Project With An App Developer

I am completely new to this app development field but I really want to have a successful mobile app for my business, but you know something which bothers me is the app concept, which is only in my mind and is not translated on the paper, so am not sure how app developers would understand my concept…

I am confused, whether I should explain everything verbally or should I draw a rough plan on paper??? What should I do exactly??? Really it is pretty confusing and tumultuous as well, so I think I should not explain it every bit, it would only make them confused, but what if they don’t understand unless I explain everything…???

Yes, this is a very common problem, every new or supposed to be app owner juggles with, since the number of questions related to app concept is always too much in number, which only creates the trouble amongst the new app owners, then what is the best practice to address this issue???

I believe the best practice is only about following certain steps which I am going to scribble further in this post today. So let’s read ahead…

When a mobile app concept has to be transformed into a reality platform, then there are various aspects which you need to take into consideration, because if the app concept is not explained well to the mobile app development company then you can never expect your mobile app to turn out to be even closest to your app concept.

Also, the deadline for the app project would be disturbed largely and which will anyhow make your final marketing plan as well. So it is always advised to take the app development company comprehend your app plan accurately…

So the very first thing in this regard, you have to do is…

Explain Your App’s Major Aim Behind

Your mobile app is indeed a result of certain requirements from the users’ end and you need to understand that this aim must be clear to you and to your app developer as well. Thus you must create a clear plan which will explain to your app developer that what all your app is all about and what is the reason behind its development.

Once you have explained your app concept to your app developer, make sure that you also include your goal to be achieved with this mobile app, this will help your app developer to plan a strategy and add certain features which can help you win the business goal.

Bifurcate The App Into An MVP Strategy

Yes, an app concept you have can be bigger and huge with multiple functionalities and the features to go along with it, but you need to understand that every feature and the functionality would not be feasible to go in your very first app version, since it would confuse the users, and will take a longer time and much money to get the app done.

So you need to analyze which functionality and the features would help your app to go functional in the very first app version and discuss them further with your app developer.

When you initiate your app concept with the MVP, you instantly get an access to a portal, which explains that which functionalities and the features can do justice with your app at the moment.

Discuss The Expected Deadline

When you discuss the mobile app concept with your developer then discuss the deadline as well, you can share your marketing plan and how do you expect them to get accomplished with your app project.

Your developer after analyzing the app project would suggest you a deadline depending on the technical needs, which will give you an estimated idea of app publishing and the further plans related to your app marketing.

Apart from these 3 aspects, there are few other factors which you need to consider as well, for instance

ü  Communication channel

ü  Online presence of app developer

ü  Feedback and reviews from the clients

ü  Industries and the field served

Last but not the least, I would like to make a strong suggestion to you, which suggests that never ever pick the app development company on the basis of app cost, which you might find extremely alluring, but actually it is highly deceiving since the least charging companies often end up leaving your app project in a lurch, and you would end up taking the services from an efficient app development company, which would end up going beyond your proposed app budget.

With this, I bid adieu to you all today…take care…

How To Create That Impeccable UI Design For App’s Success

Mobile apps are everywhere and as the time will progress the popularity and the existence of the mobile apps, would increase and this is not going to stop anytime in future. On the other hand, the demand and the supply are two different aspects and either can disturb the existence of other, if not managed and handled well.

But in the race of offering many mobile apps to the users across the globe, it has somehow created a monotonous job for the developers to provide the same types of apps with the same type of mobile app design, which is not well accepted by the users, and as a consequence the app fails to mark a presence on the respective stores and FLUNK through the failure tunnel…

Isn’t it sad enough???

Hmmm, eventually it is sad and disheartening both at the same time, but a harsh fact as well, then how to take control on it?

Many marketers and developers suggest different ways to achieve success, but often a most significant feature of a mobile app is overlooked and causes a big-time hurdle in the success road of your mobile app…this feature is none other than UIdesign for your mobile app, which can turn the heads of your app users, if integrated efficiently.

I know the very next question would be that how to do it??? Thus to address this question, I have brought this article for you, let’s read ahead…

Design Clarity Must Be The Prime Focus

When an app designer picks to design the app, the major concern which clouds them, is how the users will communicate with the app and build a connection. On an honest note, this is one of the toughest parts of the app development, wherein you have to explain the connection of users with the app, through the mobile app design.

The clarity factor is one of the prime factors of a successful UI design, which adds the impeccable visual elements in the mobile app design. Your app design must be clear with no ambiguity involved in it. The app interface needs to be clean and clear, and also the app design must be as easier as possible.

Many app designers, add unwanted visuals and design elements in the app, which only overtly crowds the mobile app, so make sure every unnecessary element is cut off from the mobile app design.

Accurate Font Size

The app fonts might sound a very simple factor to you, but you need to remember that fonts placed in your app, are equally important and cannot be given a miss.

Make sure that every font used in your app, is appropriate from the size and color perspectives and your app users must be able to read them with an ease.

Avoid the cursive or other stylish fonts and keep the font size complimenting the app genre and background color.

Follow Trends

Technology is ever-evolving and the design trends too, keep changing for the betterment. So it is always suggested that you must follow the current trends in the market and worth to mention this strategy is proven the method to get an edge over your competitors.

Familiar Buttons

UI designing is all about infusing the creativity and the innovation in the mobile app design, but in this league, you need to remember that nothing should go beyond the limit, and it must remain very much simple and familiar.

If you are planning to add the innovation in the app UI design, it is a good factor, but you must remember that it should be well comprehended by the users.

For instance to go back an arrow with left scale is the perfect fit, since users can easily connect with it, but if you want to integrate some new design, then it must be well tested from the usability perspective.

Any app which comes on the market must be a perfect piece of technology, innovation, and creativity so the users can accept and download the app massively. Unfortunately not every mobile app designer follow these techniques and ruin the future of mobile app, so select a right mobile app development which will integrate the right app development strategies to make your app idea become successful.

Tips On Branding Your Mobile Apps

Mobile apps are nothing new in the market and have already captured each and every existing business domain and the left ones are in the process of adapting the app, thus making the app business more complex and complicated.

But there are certain aspects need to be considered while developing your app and one of the major concerns out of all is the app branding.

App branding? Do I need to brand my app as well?

Yes, you need to and you cannot escape from it at any cost…

App branding is just another leaf from the marketing and it needs to be done, in order to help your mobile app to outgrow the competition mangrove. It needs to be done so the mobile app can get recognition in the app development market and the targeted users would get to know about it.

But how can I promote or market my mobile app?

Well, the mobile app needs to be branded and recognized from every inch, so there will be no loophole remained within the app. There are many ways the app can be enhanced with its branding image, out of which I have explained a few in my writing …

Proceed with pre-app launch

Do not sit till the app gets launched and make a final hustle in the market, rather make a loud noise about your mobile app, from the very initial stage of the android app development, wherein you can indulge in pre-app launch marketing strategies for your mobile app and get indulged into a promotional website for your app, would be the best choice to look for.

A promotional website for your mobile app, is the wonderful marketing tool, wherein you can post more about your app functionalities/ features in the short and descriptive form of video content.

The app teaser needs to be of 10-15 sec, showing the major and the specific elements of the mobile app.

Let content speak for your app

Your app needs to be addressed with every possible element, and content marketing cannot be excluded from this list. You can give a glimpse of your mobile app to the users, through the piece of content which you are going to write about your mobile app in the form of Blog, Article, Infographic, PPT and many other ways to keep your audience updated about the mobile app.

You can get the above-mentioned strategies integrated into your mobile app platform when you Hire UI designer and Hire Mobile App Developer for your mobile app design to compliment the app branding strategies.

Why Your App Needs A Landing Page

My app concept is a masterpiece itself and the functionalities and the features are the picture perfect to attain the huge popularity and SORRY, but I don’t need any other marketing tactic to sell my mobile app…I think this is a very common communication which happens between an app developer and a client when app marketing strategies are explained to the app owners. No, I didn't mean to offend anyone out there, it is definitely and perfectly fine to think like that until the time you are not aware of the actual benefits marketing brings to your mobile app.

A marketing is a healing stage for any product, to overcome the cloud of confusion and fear and the stress of the respective market, which are associated with the launch of a new product, worth to mention a mobile app is also not an exception, and it has an equal right to marketing and promotion to reach the targeted audience, despite having an impeccable set of functionalities to compliment it with.

The saddest fact of the SANS marketing strategy is that a mobile app has to go through a torturous process of survival in the market, amongst the ocean of mobile apps, and finally bid goodbye to the app world, without making enough and deserving recognition under its belt. Without a marketing plan, a most systematic app also gets tangled in between the mess of competition and dies a premature death. Thus, avoiding the marketing is nothing less than a SIN for your mobile app.

Marketing is a vast subject and has lot more to do, then meet the eyes. Every business and every industry has its own demand and its own marketing plans. For a mobile app indeed the ingredients get differ according to the app demand, but the recipe remains same, with one main and magical ingredient- A landing page or a Promotional Website for your app. With this blog I am going to discuss the magical effects of a landing page on your mobile app, so without wasting any moment just read ahead and experience the difference.

Give A Meaning To Your App Concept

The moment you initiate the mobile app, it has lot more to do with it. The first page of your landing page needs to speak the maximum of your app’s functionalities and must compliment the real concept. This page has to be designed with a strategy to promote the app and its features in a unique and engaging way to the users.

By doing this you would make your app a most preferred WISH-LIST item for your users and have an evening outlook look, you let your users discover the app. Thus you need to pay attention to app’s typography, color palettes, iconography, and logo, and o make it more engaging you should include introductory teaser items and an email sign-up form. Also, something which really influences your potential users is the crispy slogans, which are reflected on your promotional website or landing page’s splash pertaining to the app genre.

Garner Feedback from Beta Testers

Once you are done with the requisites to make your app landing or website an irresistible enough, the very next thing you need to get it indulged into is getting the significant feedback for your app. You must initiate with the video teasers to give more details about your app's features, a few screenshots, and additional materials. Also, the promotional content of your app must integrate with interactive graphics or short video promos.  Also, you must build the social media channels and include every social media link to make an efficient presence on the web. You need to have a seamless outreach to social media channels, so the potential people should be reached to get new perspectives to know what works and does not work for your app.

This task is easy to be achieved with the social media buttons integrated onto your landing page or website for your mobile app, through which the users can interact with you effortlessly.  Also, th other set of feedback can be gained from analyzing the visitor’s traffic on your landing page or website, by indulging into different marketing strategies. This would help you analyze that what your users are enjoying and what are they skipping on, regular basis. There are various tools to analyze these analytics through Google Analytics, SumoMe, SemRush and many others to analyze how people are using the site.

A Robust Plan For Your App Launch

A mobile app is launched with different aspects, such as details about your app, including support and documentation, pricing plans, a press kit, and a link to download your app in the app stores, but in order to gain further attention, you need to include the relevant reviews, client’s testimonies and the shot of content marketing in the form of Blog, Articles and any other relevant content form.

A landing page brings you loads of advantage for this set of information to be put systematically on the landing page.

These are some of the benefits you would receive from a landing page, which make the landing page or a website a must for your mobile app, so I would suggest you get in touch with a top mobile app developer like Techugo if you are looking for a mobile app for your business requirements.

At Techugo, we fall in regular practice to create a landing page or a website, for each of our app project, which help the mobile app to get considerable amount of app download just after the launch of mobile app, by creating a stir in the market amongst the targeted users through the effective integration of landing page as a robust marketing plan for your mobile app.

Thus, if you are willing to get your app developed by the hands of Techugo, then you should get in touch with the Techugo team. But beforehand you must get to know more about Techugo and you can visit https://www.techugo.com/ and get in touch with the Techugo team at :

sales@techugo.com

Skype: aks141

Skype: ankit.techugo

How To Submit Your App Successfully For Review | Infographics

Ever wonder what it takes to pitch your mobile app and get it reviewed? Techugo- a top mobile app development company, has brought you the step-by-step guide to submit your app successfully for review through this infographic... just explore the magic

WHAT MAKES A SUCCESSFUL WALLET APP

Since the demonetization act sneaked into our life with a bang sound, there has not been a single individual who is still remained alien with how to deal with the financial matters through a mobile app. When it comes to mobile apps, we know and relate to them most with a gaming apps, beauty apps, eCommerce apps and now mobile wallet apps as well. A payment gateway app or mobile wallet app is not a new concept, yes, you heard me right, these apps are very much available and existing in the app market for a longer time, but a very limited number of people from the society used it, in India specifically, but demonetization has turned the game and now every existing mobile app offers the payment gateway integration within their apps.

How this broad change has occurred, worth to mention, all the credit goes to our honorable PM Modi, whose decision not just helped to remove the black money out of the Indian economy, till some extent, but now even an 8 year old knows apart from the gaming apps, that what is the PayTM and the cashless movement is the latest fad and talk of the town. It’s a well-known fact that when it comes to manage the financial aspect, we all play extra cautious and curious, so the monetary aspects can be handled with brains not the hearts. It is indeed a dream come true, where even a local tea-hawker is able to accept payment for your daily hot cups of tea, through wallet app, but unfortunately many a times these mobile payment apps create technical issue, which gives at times an unwanted feel to quit the app and opt for another option, but there are certain features responsible for such glitches to occur in the wallet app, which, if taken in consideration in advance, during the app development process, then your wallet mobile app can do wonders, so let’s begin the discussion further:

Location Based Service

What is the first thing which comes to your mind when you use a mobile app, but of course everything under one roof? In the same way, when your user picks the wallet mobile app they should be given enough shop hunting options, which can elaborate it further that which shopping destinations support their mobile apps, it will not just help in the favor of your mobile app, but will also create the popularity of your mobile app amongst your potential users.

Sheer Status

The basic doubt every customer has, that how would I know what happened to my money in case of transaction failed and how much I spent, it is a very basic but logical query raised, so be transparent and clear to your users, and integrate the functionality in your mobile app which would give them a sheer status of their transactions, it would help the users develop trust factor with you.

Light Weight

FB is a heavy application and we all know it requires sufficient data, so it can work well on 3G and best on 4G, but the same Facebook when rolls on in Kenya, has the light version, which can run seamlessly on 2G network as well. Is it surprising? For me it was which meant that a same app can be heavy or light also, depending on the demand. The same theory is needed to be applied on your mobile payment apps as well. You have to ensure within the development cycle that your app is easy and light weight, so would not take more time to display. Maybe you have hit the bull’s eye by creating a wallet mobile app, but if your mobile app fails to be easy and lightweight it would never reach the hearts of your users.

Security Should Be Your Priority

Security and money always go hand-in-hand; you can never miss either. Although technology has made the most favorable advancement, yet the threats related to security have cropped up from every angle, such as:  hackers and Cybernetic attacks. With a wallet mobile app you need to play extra safe, due to the constant money cycle remains connected to your bank account, so security must be the prime concern of every mobile app developer while developing the mobile payment apps to keep the existing data and money transfer a security checked concept.

Digital Coupons

Everyone loves to be rewarded and if the reward comes from a payment mobile app than it is the icing on the cake. You must offer coupons, discounts, daily deals and promotions via mobile apps. Through these coupons, your users can carry and redeem the coupons easily, without a fear of losing them and can avail the discounts offered by your mobile app, this would increase your user base and also your app popularity would get multiply sooner.

Investment made in mobile payment apps, would be worth to look out for, which would continue to increase your business revenue by the passing time. The ongoing demand of online shopping has made the mobile wallet or e-wallet one of the hottest payment technologies. If you have concept related to mobile payment app, then you should not delay it further, rather pick the stream and let the technology play the role in your monetary demands. At Techugo, we take pride in developing the mobile apps for the  leading brands to startups and our mobile app development team  has the expertise to create a unique  variety of mobile app solution for your business needs, which would help you to showcase your idea, goal and dream in the most informative and engaging way. Our team of top mobile app designers is here to help assist you with every step of your mobile app development strategy. We consult, brainstorm, manage the project, design, develop, test, launch, and market apps in the best possible way.

You can get in touch with our team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement.

You can reach us at:

sales@techugo.com
Skype: aks141
Skype: ankit.techugo

Source: http://www.techugo.com/blog/makes-successful-wallet-app/