Staining your business with the ill-marketing strategies is
nothing, but a nightmare, and not a single business would prefer to live up to
it. The ill or poor marketing strategies often give a rosy image at the
initiation, but it always ends up in the despair and agony relenting from every
wall of your business.
Have you ever seen any single business surviving with the
most gruesome marketing strategies? I can bet you would never have, but as they
say, we humans always look for the logic and reasoning before accepting
anything, thus my writing comes into existence, wherein I am going to mention
herewith that what all you must keep at the arm’s length.
Reading the real-time incidents and the marketing crashes
which kill the app, tempted me to pen down today’s writing, which only relates
to the fact that what all you need to avoid to have a successful app marketing
strategies…
Although there are many factors, which have to be considered
fully to make a healthy marketing bridge for your mobile app, but in this
writing, I am going to be vocal about certain important segments which affect
the marketing largely, so without wasting any further moment, let’s take a
look…
Exaggerating The
App’s Features
Your app’s features need to be discussed with the targeted
users but in a controlled manner, not the manipulated one. You don’t need to
give a shout to those features or functionalities, which are not even the part
of your mobile app development services in the marketing game.
Your users are smart and have many options available to
them, thus don’t give your users a reason to get aversion from the mobile app
and choose something from what your competitors have to offer.
If your app, does not feature some functionality then don’t
boast it off, just to grab the targeted audience's attention, because it might
make your audience to download your app, but on no finding the features
available in your app, they would not leave a moment behind to uninstall your
app and would leave some of the most acerbic comments on your app, which would
further vilify your brand image and users would never find you loyal.
I suggest picking only the available features and
functionalities in the mobile app and promoting them in the marketing
strategies, this can further be done by showing the relevant app video and
teaser to the targeted audience to grab their attention.
Avoiding The App
Reviews
You can never deny that we buy or pick something on getting
a social proof for everything and when it comes to a mobile app, you cannot buy
or download even the free app, after reading the reviews about it.
It is quite obvious and I think we all can relate to this
situation, where the significance of positive reviews for the better and
hassle-free marketing journey, can never be given a skip. Your existing users
if find your app engaging and informative, they would always leave a positive
review, but if they find any bug/crashes or any other disturbing element in the
app, they would not just abandon the app, but would also leave a bad word about
your app, seeing which your other potential app users may get affected.
Thus, it is very vital to keep a note on the reviews and
make them healthy so they can allure the potential users.
Not Getting A
Promotional Website
If you live with this misconception that solely your app can
do wonders for you, then you need to be awake and need to understand that there
is a term which is popularly known as pre-app launch marketing and giving a
nudge to pre-app launch marketing strategies, make you lose a big time in the
app market success.
The promotional website works best for this system, which
works gives a smart sneak-peak to your users about your app, through the app
video teasers and the screen-shots which would be reflected on the promotional
website, and would give enough reasons to your targeted audience to fall in
love with your app.
As discussed earlier, this indeed is not the exhaustive list
of app marketing DO ’s, but are some of the most relevant ones, which you
cannot afford to miss.
I personally suggest you to get indulged into healthy app marketing strategies for before and after the app launch and trust me this
methodology really works in the favor of your mobile app to make it more
successful.
