Amazing Ways To Maintain The SEO Ranking After Website Redesign

Website re-designing is important to spruce up the website. Businesses need clean and attractive websites to increase customer engagement that's why they prefer to redesign websites. However, website redesigning can be a cause of declined website ranking. 

 Declined SEO ranking and organic search is the biggest nightmare for website owners.  The task of reconstructing a website without distorting the balance of your website presence is dreadful. There are chances to lose customers, website information and search result ranking, and the occurrence of such an event can disrupt your business for long term.

The risk of losing SEO ranking after redesigning is evident, that's why experts have devised some ways to mitigate the potential damage for your business. Here are some points that you must ensure while redesigning your website. These points not just help in retaining SEO ranking but also help in improving the organic traffic of the website.

Keep Track of Everything on Your Website

Before you rush into the website redesigning, keep complete track of data and information available on your website and related to your website. It can spare you from a lot of problems that might make you suffer. You must utilize SEO monitoring tools, and monitor key SEO metrics. You must observe keyword ranking, total numbers of backlinks, organic traffic, domain authority, spam score, Alexa global rank, speed, Citation flow/trust flow and more. Moreover, monitor Google Analytics to identify in which area your website is thriving and where it needs help. You can make these inefficiencies base of your redesigning and do significant adjustments in your website.

Determine and verify Inbound Links

Before redesigning your website, you must determine and analyze inbound links. Inbound links are essential because search engines recognize the multiple and relevant links as a sign that the page content is useful.  You must verify that each link is working because a 301 redirect takes place. Lose of these inbound links can damage your SEO ranking.

Identify Popular Pages and Make a List of pages that need redirecting

Recognition of popular pages is important for your website, as you can work with the developer to retain the SEO value of the website and redirect these pages properly with 301 redirects. With 301 redirect SEO value of page gets transferred to the redirected page that's why its essential to make a complete list of redirected URLs.  So, before redesigning the website, begin listing the URLs that require to be redirected.

Implement 301 Redirects

Usually, developers try to keep the same URL structure, however, it's not possible every time. Mistakes in this process can cause major damage to the website SEO ranking. To eliminate this loss, you must implement 301 redirects to ensure that users land on the correct place.

Create a New Sitemap

Often, people don't create a new sitemap for the website because they believe that 301 redirect is enough for Google indexing. This is wrong practice, you must ensure to update your current sitemap because search engines can easily find your URL with the current sitemap. Monitor metadata, website structure and URL of your new website and compare it with the previous one to ensure that URLs are properly indexed and ranked.

Ensure 404 Pages

The 404 pages not found the message is an important part of the website redesign. You must utilize it because sometimes page links don't work and page gets lost in the shuffle. The 404 page helps users and search engines find the information they are looking for and place within your website. You can put a search engine box on the page to make 404 users and search engine friendly.

The mentioned points can help you retain the SEO ranking of your website. Besides, you must check the bounce rate after uploading the new site to check the response of visitors. If your bounce rate is higher than the bounce rate of the previous website, it means visitors are not liking your website. The well-experienced mobile app development company can help you get an attractive and engaging website design. At Techugo, web developers suggest that website redesign should be clean and user-friendly, so visitors will not face any difficulty to find the content. It also helps in increasing organic traffic on the website. In addition, you must ensure to practice the given points to retain the ranking of your website.

Can ASO Tactics For Your App Be Easy And Convenient?

I know thinking of ASO, always make you think of dealing and managing the technical capabilities of your application and it makes you feel sick in your stomach, as technicality is not always enjoyable, and one MISS can send your application to destruction pool in no time.

But the other part suggests that you can jump off from the ASO wall, given any situation, as it helps in various aspects which can upgrade your business visibility and reach to a wider and unimaginable platform.

You would be surprised to know that ASO can be done with convenience only if you decide to move ahead with the strategies, which are going to be a part of this post, just enjoy reading further…

    Before you knock you selected app development partner for the successful ASO plan, make sure that you have followed a very focused plan, which suggests that never ever pick the IRRELEVANT app name.

If your business deal in food then there is no point in giving it a name like tech-glam, it might sound extraordinary to you but it does nothing but only withdraws your users from the application.

The utilization of the screens, is not what always appreciable in certain apps, as these apps show the screens, not the functionality through the screens.

Pick only the pertinent and functionality focused app screen within your app.

 Description of the app is generally about what the app is??? Is this what you think??? If you think, then you are wrong, because if an app shows what it works, it falls flat on users, as they don’t want something which works, but something which works as per their needs.

Hence include the functionalities within your app description, so your users can relate to them and would find the application to be an unavoidable aspect of their lives.

I believe now you can understand that how ASO can be a convenient plan for your application, you just need to ask your mobile app development company  to help you with rest of the ASO aspects and help your application throw the fireball of competition effortlessly.