Amazing Ways To Maintain The SEO Ranking After Website Redesign

Website re-designing is important to spruce up the website. Businesses need clean and attractive websites to increase customer engagement that's why they prefer to redesign websites. However, website redesigning can be a cause of declined website ranking. 

 Declined SEO ranking and organic search is the biggest nightmare for website owners.  The task of reconstructing a website without distorting the balance of your website presence is dreadful. There are chances to lose customers, website information and search result ranking, and the occurrence of such an event can disrupt your business for long term.

The risk of losing SEO ranking after redesigning is evident, that's why experts have devised some ways to mitigate the potential damage for your business. Here are some points that you must ensure while redesigning your website. These points not just help in retaining SEO ranking but also help in improving the organic traffic of the website.

Keep Track of Everything on Your Website

Before you rush into the website redesigning, keep complete track of data and information available on your website and related to your website. It can spare you from a lot of problems that might make you suffer. You must utilize SEO monitoring tools, and monitor key SEO metrics. You must observe keyword ranking, total numbers of backlinks, organic traffic, domain authority, spam score, Alexa global rank, speed, Citation flow/trust flow and more. Moreover, monitor Google Analytics to identify in which area your website is thriving and where it needs help. You can make these inefficiencies base of your redesigning and do significant adjustments in your website.

Determine and verify Inbound Links

Before redesigning your website, you must determine and analyze inbound links. Inbound links are essential because search engines recognize the multiple and relevant links as a sign that the page content is useful.  You must verify that each link is working because a 301 redirect takes place. Lose of these inbound links can damage your SEO ranking.

Identify Popular Pages and Make a List of pages that need redirecting

Recognition of popular pages is important for your website, as you can work with the developer to retain the SEO value of the website and redirect these pages properly with 301 redirects. With 301 redirect SEO value of page gets transferred to the redirected page that's why its essential to make a complete list of redirected URLs.  So, before redesigning the website, begin listing the URLs that require to be redirected.

Implement 301 Redirects

Usually, developers try to keep the same URL structure, however, it's not possible every time. Mistakes in this process can cause major damage to the website SEO ranking. To eliminate this loss, you must implement 301 redirects to ensure that users land on the correct place.

Create a New Sitemap

Often, people don't create a new sitemap for the website because they believe that 301 redirect is enough for Google indexing. This is wrong practice, you must ensure to update your current sitemap because search engines can easily find your URL with the current sitemap. Monitor metadata, website structure and URL of your new website and compare it with the previous one to ensure that URLs are properly indexed and ranked.

Ensure 404 Pages

The 404 pages not found the message is an important part of the website redesign. You must utilize it because sometimes page links don't work and page gets lost in the shuffle. The 404 page helps users and search engines find the information they are looking for and place within your website. You can put a search engine box on the page to make 404 users and search engine friendly.

The mentioned points can help you retain the SEO ranking of your website. Besides, you must check the bounce rate after uploading the new site to check the response of visitors. If your bounce rate is higher than the bounce rate of the previous website, it means visitors are not liking your website. The well-experienced mobile app development company can help you get an attractive and engaging website design. At Techugo, web developers suggest that website redesign should be clean and user-friendly, so visitors will not face any difficulty to find the content. It also helps in increasing organic traffic on the website. In addition, you must ensure to practice the given points to retain the ranking of your website.

How SMO Services Can Gain You Customers

Around the world, there are millions of users on various social sites and the rate of these users is increasing rapidly and with this rapid increase in the users on social sites, your business social presence becomes utmost important.

So, to be an effective SMO expert you must keep the following points in mind:

Establish a team:

Dedication is the most important thing, which is needed when you start doing a work and the dedication will lead you to do hard work and achieve success. Thus, make a team which is dedicated to work for your company. So, that your company will achieve success with the positive and healthy environment.

Social media presence:

When you are present on social sites, make sure that everyone register that presence. You should not be hiding, in fact, your business should be making a positive Impression in front of everyone.

Content:

 The content you will be posting for your business promotion should be in relevance to your business promotion and it should be making an impact on readers. It should influence the people in such a way that they get excited and interested in buying your business products or services.

Choose the channels:

When you decide the channel or the medium or the social site on which you will be posting your content. Your marketing company should make sure that you have a strong presence there because posting something where you don’t have strong presence is of no use as no one will be reading or seeing what you will be posting, that is why it becomes necessary to have strong presence over the social sites.

Listen first:

You should not just be so focused on promoting your business that you are just posting, posting and posting, you should also make sure that you listen to the audience. Sometimes audience gives very valuable tips to enhance your products and services and you should always reply with positivity to the negative content.

Be alert:

Always stay alert and be updated with the latest trends and adaptation of these trends.

So, if you want your business to become a brand and have the strong online presence, you must contact TECHUGO, the best digital marketing company.

Can SEO Really Improve Your App Ranking

Long gone are the days when people yearned to find suitable strategies to promote their business, but with the time-evolution, it has become a worthy decision for every business to adopt the safe and proven methodology which is none other than the app technology.

An app technology indeed allows the users to try the different options and the opportunities thrown from the different business angles, and help your mobile app to become a successful venture for your mobile app, but do you really think it is really that much easier for your mobile app to come closer to the competition and make a known name in the app market?

Of course, it is not that easier, since the app market is already filled with the numerous options and it is pretty hard for your mobile app to get acknowledged by your targeted audience base and it is only possible when you would follow a specific technology for your app promotion and that SEO- Search Engine Optimization.

Now the next question in the league would be asked that how the SEO strategies can be proven worthy for improving the app popularity.

Well, SEO works exactly on 3 major key factors, and which clearly speaks the worth of SEO integration, like:

§  Keywords- With the SEO, you can utilize the keyword integration to help your app to get noticed.

§  Ratings & Reviews- SEO helps your app to receive impressive ratings and reviews.

§     Quality Backlinks- those incoming links to your app’s webpage, through which you grab the attention.

These 3 major SEO tips, help your mobile app to get noticed, but again you have to remember that whatever your SEO strategy is flaunting on the online platform, it must be well-complemented by the app’s functionalities as well, so you must achieve this by crafting your mobile app development from a leading mobile app development company and make the SEO efforts proven worthy.