Can ASO Tactics For Your App Be Easy And Convenient?

I know thinking of ASO, always make you think of dealing and managing the technical capabilities of your application and it makes you feel sick in your stomach, as technicality is not always enjoyable, and one MISS can send your application to destruction pool in no time.

But the other part suggests that you can jump off from the ASO wall, given any situation, as it helps in various aspects which can upgrade your business visibility and reach to a wider and unimaginable platform.

You would be surprised to know that ASO can be done with convenience only if you decide to move ahead with the strategies, which are going to be a part of this post, just enjoy reading further…

    Before you knock you selected app development partner for the successful ASO plan, make sure that you have followed a very focused plan, which suggests that never ever pick the IRRELEVANT app name.

If your business deal in food then there is no point in giving it a name like tech-glam, it might sound extraordinary to you but it does nothing but only withdraws your users from the application.

The utilization of the screens, is not what always appreciable in certain apps, as these apps show the screens, not the functionality through the screens.

Pick only the pertinent and functionality focused app screen within your app.

 Description of the app is generally about what the app is??? Is this what you think??? If you think, then you are wrong, because if an app shows what it works, it falls flat on users, as they don’t want something which works, but something which works as per their needs.

Hence include the functionalities within your app description, so your users can relate to them and would find the application to be an unavoidable aspect of their lives.

I believe now you can understand that how ASO can be a convenient plan for your application, you just need to ask your mobile app development company  to help you with rest of the ASO aspects and help your application throw the fireball of competition effortlessly.

In-App Marketing Blunders Are Enough To Kill Your App

Recently while attending an entrepreneur talk on app development, I was curious being told the gaffes app marketing strategies can bring to the app portal.

Although I was shocked to hear at the first but as they say one thing leads to another, so I decided to dig deeper in finding out the best possible reasons for this mass murder of every feature of the app.

So here are my findings…

Before I kick-start my discoveries, just for the quick update, I would like to draw your attention towards the other and beautiful side of the in-app messages marketing.

Basically, the in-app messages open the tunnel for further user engagement with your app and help the app to convert the free users into the loyal customers. It can be done through push notifications or the offer messages.

But in this journey, many hiccups are administered, which create a jeopardizing jerk in the path of your marketing success plan.

The basic reason behind this flunk is all about the right message sent to the wrong person at the wrong time.

This is one of the success-absorbing glitches, which causes enough spark of a nuisance in the expected success journey of your app. Thus I am going to mention further in this post how to deal with this, just read further…

§  Making All Users Sail In One Boat

An app is never limited to a specific age group, but it is largely been observed that apps have a wider audience base hailing from different age groups.

So what works and really fits the bill is creating every user base as per their specific demand and needs.

Albeit, it would be a difficult journey to send ten different messages and organize them, but this journey has an incredible destination, which is filled with users’ appreciation and consequently into a successful app product.

To attain the benefits from this, study your users’ behavior and bifurcate them into groups on the basis of product preferences, their app interaction and specific demand.

Accordingly, keep the users updated for any new offer or services which can benefit them further.

§  Don’t Follow ANY TIME Strategy

Your app but your users’ rules…

Yes, don’t take me wrong, but I am speaking the factual situation here and that includes the timing of your app messages as well.

If you picked the sending time as per your convenience then 99.9% chances are that they will be dumped without seeing, and in the worst situation, it would even lead to app uninstall too.

Consider these aspects before making a shout out to your users in their inbox.

  Conduct a research.Understand which day and time user remains active with your app?  Is there a different time zone?

You might have to invest HUGE time and patience in looking out for the right ways to reach your users at the RIGHT time. But the efforts invested here would really help you in abundance.

§  Lazy Content Stops The Growth

Many marketers find it a lazy day job to write new content, so they practice the CUT, COPY and PASTE guilt-free.

To them, it is an easier an effective to pick something from their own old-aged written content but eventually, this all sums up to the lazy marketing tactics and goofs up the succession plan.

Every in-app message you share with your users must have something UNIQUE and something NICER mentioned within.

The in-app message content must be able to encourage the users to come and make a purchase. Hence use the best words, to make it really work in your app’s favor.

Don’t stay in a shell, that everything is all well, with your app message, but take a look from the users’ perspective and ask yourself a clear question that whether it really drives you to BUY and if there is something in the content which you find as a user “new or interesting”.

If not then the simple option you have is to change your content strategy without letting any further delay.

If you really want your app to have a successful in-app message service, then take more suggestions and set of advice from the team of marketers of your selected mobile app development company , and help your app receive its deserving recognition.

Do’s And Don’ts To Be Followed For A Perfect UX Design

As an app designer, the creativity and the innovation are supposed to be the primary facts of your profile and also for crafting a successful mobile app.

But at times, in the wake of creativity, something gets undone or overdo, which leads to a situation, which brings no god to the mobile app, rather it brings the further destruction.

Therefore your time, passion and the efforts go wasted and it irks you down to a larger extent.

In this view, I would like to bring your attention towards the some of the do’s and don’ts you must follow while creating UX for your mobile app, through this post…just read ahead…

Don’ts To Be Considered

Do not design for yourself, your app is going to be accessed by a huge number of audience, so keep their taste in consideration while building the UX.

Don’t mix UI and UX...although these both terms are inter-related, but both have their specific needs. UI suggests the navigation/buttons of any other feature of the app interface, but UX indicates the overall feel of the app.

Don’t make the sign-up process a battle, which users have to fight and win to access your app, keep it minimalistic and easiest possible.

Do’s To Be Considered

Understand and study your users’ behavior, and what exactly they are looking from your mobile app, don’t assume without studying.

Make sure your mobile app UX is simple and users don’t require the tutorial to access your mobile app.

The navigation must complement the overall look and feel of the mobile app, so the users don’t get confused or stuck with any step.

Pick a right mobile app development company which has the team of expert app designers, app, and app marketers to help your mobile app to get acknowledged and receive its deserving recognition in no time.

Challenges Faced By The App Developers

In the wake of technology, every new mobile app is coming pre-filled with the advanced technical aspects to help the users to experience the best technology in the form of a mobile app.

A mobile app which is supposed to offer the abundance of convenience and the comfort to the different users while accessing the required services is not just all about coding, but there is much more which lies beneath the very concept of mobile app development and believe it is way beyond the coding only.

The mobile app development is indeed a process not an event and every leading mobile app development company understands this well since it requires a series of technological practices to be integrated into it, and this integration process makes the app developers go through the acid test.

Yes you heard me very much right, even app developers have to go through a series of challenges and after beating the odds of those challenges a unique and a seamless mobile app comes to the users.

With this post I am going to draw your attention towards the number of app development challenges every mobile app developer goes through, please take a look...

Crafting Apps Which Can Be Noticed Easily

Solution- Develop the apps which looks great, include graphics, usable features, and intuitive design. Make sure your app is offering a wholesome experience to the users.

Creating Interactive Apps

Solution -App interaction must remain your prime concern since the initiation of the development process. Integrate the various buttons with click options and include interactions like titling, shaking and flipping.

Performance vs Battery Life

Solution- This issue must be taken care of while running the beta version on run test cases, wherein you can analyze which feature or functionality consumes the battery faster.

I hope these solutions would help you to craft a successful mobile app solution while overcoming the challenges…and you clients would keep on receiving the best app solutions for their business needs. J

Ways To Discuss Your App Project With An App Developer

I am completely new to this app development field but I really want to have a successful mobile app for my business, but you know something which bothers me is the app concept, which is only in my mind and is not translated on the paper, so am not sure how app developers would understand my concept…

I am confused, whether I should explain everything verbally or should I draw a rough plan on paper??? What should I do exactly??? Really it is pretty confusing and tumultuous as well, so I think I should not explain it every bit, it would only make them confused, but what if they don’t understand unless I explain everything…???

Yes, this is a very common problem, every new or supposed to be app owner juggles with, since the number of questions related to app concept is always too much in number, which only creates the trouble amongst the new app owners, then what is the best practice to address this issue???

I believe the best practice is only about following certain steps which I am going to scribble further in this post today. So let’s read ahead…

When a mobile app concept has to be transformed into a reality platform, then there are various aspects which you need to take into consideration, because if the app concept is not explained well to the mobile app development company then you can never expect your mobile app to turn out to be even closest to your app concept.

Also, the deadline for the app project would be disturbed largely and which will anyhow make your final marketing plan as well. So it is always advised to take the app development company comprehend your app plan accurately…

So the very first thing in this regard, you have to do is…

Explain Your App’s Major Aim Behind

Your mobile app is indeed a result of certain requirements from the users’ end and you need to understand that this aim must be clear to you and to your app developer as well. Thus you must create a clear plan which will explain to your app developer that what all your app is all about and what is the reason behind its development.

Once you have explained your app concept to your app developer, make sure that you also include your goal to be achieved with this mobile app, this will help your app developer to plan a strategy and add certain features which can help you win the business goal.

Bifurcate The App Into An MVP Strategy

Yes, an app concept you have can be bigger and huge with multiple functionalities and the features to go along with it, but you need to understand that every feature and the functionality would not be feasible to go in your very first app version, since it would confuse the users, and will take a longer time and much money to get the app done.

So you need to analyze which functionality and the features would help your app to go functional in the very first app version and discuss them further with your app developer.

When you initiate your app concept with the MVP, you instantly get an access to a portal, which explains that which functionalities and the features can do justice with your app at the moment.

Discuss The Expected Deadline

When you discuss the mobile app concept with your developer then discuss the deadline as well, you can share your marketing plan and how do you expect them to get accomplished with your app project.

Your developer after analyzing the app project would suggest you a deadline depending on the technical needs, which will give you an estimated idea of app publishing and the further plans related to your app marketing.

Apart from these 3 aspects, there are few other factors which you need to consider as well, for instance

ü  Communication channel

ü  Online presence of app developer

ü  Feedback and reviews from the clients

ü  Industries and the field served

Last but not the least, I would like to make a strong suggestion to you, which suggests that never ever pick the app development company on the basis of app cost, which you might find extremely alluring, but actually it is highly deceiving since the least charging companies often end up leaving your app project in a lurch, and you would end up taking the services from an efficient app development company, which would end up going beyond your proposed app budget.

With this, I bid adieu to you all today…take care…

Winning App Launch Strategies

My app is all set to launch and I think it is going to cover the maximum appreciation from the users because my app has every possible feature and the functionality to make this app a perfect piece in the app market.

Isn’t it so exciting that a mobile app which is not yet launched, but it is pre-decided that it will make the stir in the app market….yes it is but it is surreal as it sounds, so you need to know that why a mobile app which is developed with the best ingredients in it but yet fails to make a presence in the app market.

I know I must have scared you enough, but despite hiring a leading mobile app development company in USA, you need to take care of certain essentials which have to be addressed during the app development process, which can craft a successful app launch strategy for your mobile app.

No need to get clueless, and get confused, rather you should read ahead this post with me and help your mobile app concept to win the hearts of the users efficiently.

Let’s begin the journey…

ü  You definitely need a promotional website

ü  Don’t skip the content marketing at any cost

ü  Take the help of social media promotion for your mobile app

ü  Extend your hands to influence marketing

ü  Healthy SEO practices

These 5 are the MUSTs you cannot avoid to initiate the journey of a successful mobile app and if you combined these strategies with a mobile app which is designed and developed by the leading mobile app developer, then the chances of gaining the sure-shot success for your mobile app is a ubiquitous plan.

So follow my advice, and instead of jumping directly towards the app launch plan, integrate these strategies into your app development process and help your mobile app to attain its deserving attention.

How To Create That Impeccable UI Design For App’s Success

Mobile apps are everywhere and as the time will progress the popularity and the existence of the mobile apps, would increase and this is not going to stop anytime in future. On the other hand, the demand and the supply are two different aspects and either can disturb the existence of other, if not managed and handled well.

But in the race of offering many mobile apps to the users across the globe, it has somehow created a monotonous job for the developers to provide the same types of apps with the same type of mobile app design, which is not well accepted by the users, and as a consequence the app fails to mark a presence on the respective stores and FLUNK through the failure tunnel…

Isn’t it sad enough???

Hmmm, eventually it is sad and disheartening both at the same time, but a harsh fact as well, then how to take control on it?

Many marketers and developers suggest different ways to achieve success, but often a most significant feature of a mobile app is overlooked and causes a big-time hurdle in the success road of your mobile app…this feature is none other than UIdesign for your mobile app, which can turn the heads of your app users, if integrated efficiently.

I know the very next question would be that how to do it??? Thus to address this question, I have brought this article for you, let’s read ahead…

Design Clarity Must Be The Prime Focus

When an app designer picks to design the app, the major concern which clouds them, is how the users will communicate with the app and build a connection. On an honest note, this is one of the toughest parts of the app development, wherein you have to explain the connection of users with the app, through the mobile app design.

The clarity factor is one of the prime factors of a successful UI design, which adds the impeccable visual elements in the mobile app design. Your app design must be clear with no ambiguity involved in it. The app interface needs to be clean and clear, and also the app design must be as easier as possible.

Many app designers, add unwanted visuals and design elements in the app, which only overtly crowds the mobile app, so make sure every unnecessary element is cut off from the mobile app design.

Accurate Font Size

The app fonts might sound a very simple factor to you, but you need to remember that fonts placed in your app, are equally important and cannot be given a miss.

Make sure that every font used in your app, is appropriate from the size and color perspectives and your app users must be able to read them with an ease.

Avoid the cursive or other stylish fonts and keep the font size complimenting the app genre and background color.

Follow Trends

Technology is ever-evolving and the design trends too, keep changing for the betterment. So it is always suggested that you must follow the current trends in the market and worth to mention this strategy is proven the method to get an edge over your competitors.

Familiar Buttons

UI designing is all about infusing the creativity and the innovation in the mobile app design, but in this league, you need to remember that nothing should go beyond the limit, and it must remain very much simple and familiar.

If you are planning to add the innovation in the app UI design, it is a good factor, but you must remember that it should be well comprehended by the users.

For instance to go back an arrow with left scale is the perfect fit, since users can easily connect with it, but if you want to integrate some new design, then it must be well tested from the usability perspective.

Any app which comes on the market must be a perfect piece of technology, innovation, and creativity so the users can accept and download the app massively. Unfortunately not every mobile app designer follow these techniques and ruin the future of mobile app, so select a right mobile app development which will integrate the right app development strategies to make your app idea become successful.

How To Write A Winning App Description For A Successful Mobile App

A mobile app has to go through various stages and development is not just the end, but a start of a new chapter for the mobile app, where it begins its journey of convincing the users to download it.

You would be surprised to know that there is one most important factor, which makes the mobile app users stay, check and convert that stay into a download, and that is none other than Your app's description…

Yes, it might sound so astonishing and different to you, but actually this is the fact, that your app description helps your mobile app to get sold eventually, so don’t take the app description lightly or casually, but it needs a series of creativity and passion invested together to brush up the last stroke of selling tactic.

When a mobile app goes through the vigorous development process, every inch of it goes through a complete overhaul so it can come up to the expectation and the standard of users and trust me it is not as easy as it sounds, but it has to go through a severe transformation every passing minute to come out with flying colors.

The role of a mobile app developer is beyond your imagination since they give a reality platform to your app concept, but sadly the efforts invested in the mobile app can go wasted if no users come to download your app.

It is indeed a horrific situation to think about even, but you need to be much aware with this fact so you can take the required measures to rectify the situation, before it turns into a disaster for your mobile app and one of the most suitable measures to handle this need is by writing a good app description .

Why App Description Matters

App description works as a window a synopsis, an extract or a trailer for your mobile app, which gives enough reasons to the users to download the mobile app.

Worth to mention when users find your mobile app in the respective stores, the first thing which catches their attention, after the screenshots, is the app description, which is followed by the reviews.

Thus if you want your mobile app to get downloaded and appreciated at its best, then a good app description is much required.

Are you not aware how to write that sizzling and eye-catching app description? No need to worry, that’s why we are here today, to help you write a befitting app description for your mobile app so it can become hugely popular…just let's explore further…

App Description Must Be Captivating

I know it is a hard task to accomplish because whether it is Apple or Google Play, both have their own word limits, for instance:

Google Play, allows 80 characters preview field for the short description and for the Full Description, it gives you 4000 characters limit.

Whereas, Apple let’s 170 word limit for short description and for the long description the limit is 4000 characters only.

So getting a captivating app description falling into this word-limit set is something very demanding and needs extra care to be given.

The very first sentence of your app description must have the power to attract that targeted audience base without a fail.

Keep It Succinct

Your app description is something which has the word limit and it means clearly that you cannot go evasive about your approach and you have to use the words a very limited and accurate form.

Thus you need to understand what the main purpose of your mobile app is and how it can be written in the shortest and engaging form.

Don’t Talk About The Bushes

Your app description must cut-short the chaos of writing that we are a US-based company, directly hop on the main objective of the app, and make sure that you write only the benefits users would get from your mobile app.

Don’t make your app description pot-holes filled road to reach your ios application development, by mentioning the features, rather you should focus on writing the features in a way, that it can reflect the app’s usability to the users.

With this approach when you publish your mobile app on the stores, then the users’ attention is captured largely by your mobile app.

Remember your app description would help you to get noticed by the targeted audience, thus it is highly recommended to insert every possible discoverability factor in your app description and help it to gain success.