Recently while attending an entrepreneur talk on app development, I was curious being told the gaffes app marketing strategies can
bring to the app portal.
Although I was shocked to hear at the first but as they say
one thing leads to another, so I decided to dig deeper in finding out the best
possible reasons for this mass murder of every feature of the app.
So here are my findings…
Before I kick-start my discoveries, just for the quick
update, I would like to draw your attention towards the other and beautiful
side of the in-app messages marketing.
Basically, the in-app messages open the tunnel for further
user engagement with your app and help the app to convert the free users into
the loyal customers. It can be done through push notifications or the offer
messages.
But in this journey, many hiccups are administered, which
create a jeopardizing jerk in the path of your marketing success plan.
The basic reason behind this flunk is all about the right message
sent to the wrong person at the wrong time.
This is one of the success-absorbing glitches, which causes
enough spark of a nuisance in the expected success journey of your app. Thus I
am going to mention further in this post how to deal with this, just read
further…
§
Making
All Users Sail In One Boat
An app is never limited to a specific age group, but it is
largely been observed that apps have a wider audience base hailing from
different age groups.
So what works and really fits the bill is creating every
user base as per their specific demand and needs.
Albeit, it would be a difficult journey to send ten
different messages and organize them, but this journey has an incredible
destination, which is filled with users’ appreciation and consequently into a
successful app product.
To attain the benefits from this, study your users’ behavior
and bifurcate them into groups on the basis of product preferences, their app
interaction and specific demand.
Accordingly, keep the users updated for any new offer or
services which can benefit them further.
§
Don’t
Follow ANY TIME Strategy
Your app but your users’ rules…
Yes, don’t take me wrong, but I am speaking the factual
situation here and that includes the timing of your app messages as well.
If you picked the sending time as per your convenience then
99.9% chances are that they will be dumped without seeing, and in the worst
situation, it would even lead to app uninstall too.
Consider these aspects before making a shout out to your
users in their inbox.
Conduct a research.Understand which day and time user remains
active with your app? Is there a different time zone?
You might have to invest HUGE time and patience in looking
out for the right ways to reach your users at the RIGHT time. But the efforts
invested here would really help you in abundance.
§
Lazy
Content Stops The Growth
Many marketers find it a lazy day job to write new content,
so they practice the CUT, COPY and PASTE guilt-free.
To them, it is an easier an effective to pick something from
their own old-aged written content but eventually, this all sums up to the lazy
marketing tactics and goofs up the succession plan.
Every in-app message you share with your users must have
something UNIQUE and something NICER mentioned within.
The in-app message content must be able to encourage the
users to come and make a purchase. Hence use the best words, to make it really
work in your app’s favor.
Don’t stay in a shell, that everything is all well, with
your app message, but take a look from the users’ perspective and ask yourself
a clear question that whether it really drives you to BUY and if there is
something in the content which you find as a user “new or interesting”.
If not then the simple option you have is to change your
content strategy without letting any further delay.
If you really want your app to have a successful in-app
message service, then take more suggestions and set of advice from the team of
marketers of your selected mobile app development company , and
help your app receive its deserving recognition.
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