How A Right Mobile App Development Agency Helps Your App To Grow?

Your dream of a successful mobile app suggests, an app which is liked and accepted largely by the targeted audience and consequently really makes it BIG in the app market.

Does it sound so surreal to you?

Yes, you might feel it a complete imaginary situation because it is very hard to survive in the mobile app market, due to enough number of pre-existing mobile apps in the market, which makes it next to impossible to sustain the odds of competition…

But surprisingly, this is very much POSSIBLE, the only aspect you need to keep in mind is…

WAIT WAIT WAIT…you said it is possible …REALLYYYY???

Yes, it is possible and to continue my last set of conversation; the only aspect you need to keep in mind is the selection of right mobile app development agency…

Now the very next thing disturb you is HOW???

So if you want to get the answer, please read ahead…

Technical Exposure

A mobile app is not just a piece of coding, but there involves different segments as well, which help the mobile app to get liked by the users. This plethora of different skills includes the app design, app functionalities and the features, and many other aspects, which are designed and developed in accordance with the users’ expectations and requirements.

A naïve app development company would never be able to do justice to this factor, because it does not carry the relevant technical exposure to handle this demand, thus hire an experienced app development company to help you achieve success.

Variety of catering different industries

You need to know that a right and the experienced mobile app development company has the huge variety of skills as such companies get to serve different industries in the span of their work tenure, so they have the experience and exposure to tackle the different industry demands. This ensures to give you ample number of opportunities to try the variety of features & functionalities from the tried & tested model.

Offers relevant guidance

An experienced mobile app development agency has all the required exposure to help your app concept to get shaped into something impeccable and offers the relevant set of guidance and the suggestions to create a worthy and seamless user experience for the targeted audience.

These points clearly dictate that you must pick the right app agency like Techugo to help you transmute your concept into a major success.

Essentials Required For A Successful Educational Mobile App

Education apps are gaining too much traction, as both students and parents are finding them too much interesting and easy. Indeed, mobile apps are very effective tools that enable people to learn easily. 

 For years, we have learned through books, but the practice needs to be revamped therefore, the idea for smart learning emerged out in the market so popular. The impact of this idea is so powerful, that now parents are providing toddlers with learning applications. 

 Altogether, students have also found mobile apps useful and amazing. But what all does it take to make a successful Education app?

 Unless an app consists of good quality, seamless interface and pleasant user experience, it never gains the recognition in the market, even if it is filled with great features.

Believe me, this is not the choice but a mandated aspect, every app has to follow, and in this wake, the education industry is also not an exception to be followed; rather it needs to be developed at a higher scale for the education domain, since a much serious and considerable factor is dealt with the education industry.

But every app does not become a success just by the app concept, but every app needs to have certain key factors to make it huge and popular.

We have collected a few of the key factors which need to be a part of the educational mobile app…

And here we are…

   Attractive app design and look

     Syllabus, planning, and scheduling

   Live presentations and videos

     Progress tracking and achievements

   Multilanguage

These factors are some of the essentials to be included in the educational mobile app, but if you have a feeling that how the education mobile apps benefit your education business, then followed are some of the benefits shared by the educational mobile apps…

   Enhance Interaction
Availability 24/7
  Free-Time Utilization
Systematic Approach of Learning
Track Progress

A complete planning and structured mobile app can give wings to your education business. Also, the intervention of the right mobile app development company to craft your app concept makes a difference.

Thus, if you still have not got a perfect app development partner for our app requirement, you can get in touch with the Techugo team and experience the difference your app would offer to your education business to boost the business revenue further

Upcoming Changes In Enterprise Mobile App Development

The use of mobile apps is rising in every sector, no matter it is real estate or travel. The fact is mobile apps are bridging the gaps between potential consumers and businesses. The revolutionary idea of building mobile app is electrifying different business verticals and industries. I have heard many business owners saying that its time to build a mobile app for their business. However, I am engrossed in identifying the changes in enterprise app development that are going to impact the need of businesses.

Insistingly, enterprise mobile apps have a significant influence over the needs of businesses. It is apparent because mobile apps are need of modern-day businesses. Actually, I am surprised to see the advancements brought by hybrid clouds, container infrastructure, blockchain and other modern technologies into enterprise apps. These technologies are creating more robust mobile apps with unique features and enhanced security. The evolving enterprise app development trend is becoming more agile, and developers are working to serve mobile apps as per the need of users. Let's have a look into the changes that are going to take place in enterprise mobile app development space.

Blockchain in Enterprise Apps

Businesses need fully-secured mobile apps and are looking to have various security features in the internal structure of mobile apps. Blockchain is going to make the massive paradigm shift in technology and going to inbuilt robust security to the apps. Owing to the great potential of Blockchain, businesses are investing in the distributed ledger system to make their data more concise, secured and shared.

Mobile apps with IoT

My biggest astonishment is the use of mobile apps for operating machines. Yes! IoT is building a new foundation for mobile apps. With the IoT enabled mobile apps, companies are trying to make human life more easier and developing smart devices. I must say the apps are the catalyst in the rise of IoT. The best example is 'Wi-Fi enabled thermostat', operated with a mobile app. Yes, you can control the thermostat with a mobile app. Isn't it sound amazing? There are many more example of the integration of mobile apps and IoT, that shall excite you in future.

AR/VR

Enterprise mobile apps are on the verge of intruding into the new market of AR/VR, and companies are excited to develop AR/VR enabled mobile apps to offer newly customized user-experience in different aspects such as shopping, business, and even communication. The augmented and virtual reality experience can enhance the customer engagement for businesses, and can sow the seeds of growth. I am wondering that how will mobile apps change the way of the teleconference, and how will be the virtual experience of product and services?

Smart Mobile apps with AI

Mostly customers need mobile apps to help them in performing both personal and office tasks. With the use of AI, companies can secure mobile apps with 'human-like intelligence', that can generate results without any human intervention. Intelligent enterprise mobile apps will become the new standard for businesses because, such apps are going to fulfill the users' need, provide best customer service and make more returns on investments.

The Progression of PaaS Platform

I am excited to see the progression of PaaS as a new mobile app development platform. It is asserted by developers that PaaS is going to speed up the process of mobile app development. Truly, this new concept has great potential, and several organizations are obtaining cloud PaaS Products from Amazon Web Services and Google to manage cloud application. PaaS allows you to increase the mobile app development capacities and reduce the cost.

These changes are expected in enterprise mobile apps, and many more can take place over time. Evidently, enterprise apps are hugely impacting businesses and their need. App developers at Techugo, suggested that by utilizing modern technologies in to enterprise apps, businesses can achieve their goals and make different business task easily manageable. You must have a powerful enterprise mobile apps to reach customers, maintain the office work and keep track of the employees. An innovative mobile app development company can help you get your enterprise app build in accordance with the modern trends.

Mobile App Branding Helps You To Stay Rigid In The Market

It is understood by several marketers that they need to market hard to sell their apps in order to succeed. But can you tell me how the marketer becomes successful in his mobile app branding venture?

To achieve this marketing professional have to understand that rushing ahead and building the mobile application may not work in today's situation, they need to capitalize market first to ensure the success of the app. ou have to see your app as an extension of your business which represent your business in front of millions of users. 

So, give the customers what they are seeking by creating the proper branding strategy for your app. The consistent app branding results from the nurtured relationship between the customer and brand. Here we are list out the few things that you need to remember while branding your app.

User is the boss 

Which design do you think is good? 

The one which you like or the one which your user like, definitely the user one. So, create the design which your user wants, always ask their opinion and consider that because in the end only they can give you the business.

The visual treat 

Now you approved your designs and your app qualifies for the awesome user experience. But what will happen only if they choose your app and start exploring your content? To optimize this your app must be visually appealing that they automatically fall prey for it. As we all say that the first impression is the last impression so you have to build the design in such a way that confirms the sales. Always remember that second chances are unlikely in the app world. 

Research 

Before creating your app you have to do the research which includes customer research, market research, and many more. But UX research is the most important thing you have to do, it helps you to build a great user interface.

You should go through the other apps belonging to the same category and study them thoroughly. It helps you to understand the positive and negative points of them and you can learn from their mistakes. This way you can get a clear idea of how to design and develop your app.

Sell the brand 

The design your brand guidelines and always include these wherever you are promoting your app. During the promotion, you have to follow the brand guidelines, logos, colors, images, illustrations, and typography along with the main information that you want to spread. You don't need to put so many things on your structure, you just need to follow consistent approach user-friendly policies. 

Less is more

  

Designing something simple is a very difficult task, it is very easy to create fancy products by adding colors in design here and there. But having too much or complex designs can confuse your audience and somewhere you lose your app purpose. Remember that simplicity and easy usage can make your app more engaging and user-oriented. 

Sharing is caring

Make sure that the user downloads your app then he or she can have the option to share it with other people. You have to add a button or link for the users to the share the app with their friends, family, and coworkers, also add numerous platforms such as e-mail, social media, and texting.  

Ultimately value 

Application is not only the extension of the company, but you also have to take it as an integral part of the business. So, simple information should not be the sole criteria for creating the application, you have to build a have app that has high functionality and leads to the results.

  

For example, if you have a restaurant app that provides features like table booking, menu card, and intimates weekly deals, it means your app is only the resort for your customers when they want to make purchases or orders of any kind. 

Master of the speed 

Just remember that your app is not in a vacuum where no one is present to give you competition. So, if you want to stay ahead from your competitors you have to analyze your competitors to know where they score high. Remember that speed is the most important factor to attract the users so always test your app speed launch. If you still not sure about the speed of your app then just take feedback from your users. It can help you to know about your app speed and some other bugs also. 

These are the factors you need to consider before developing the branding strategy for your mobile application. Now you know the importance of the branding for your application so must be searching for the company which helps you in developing the branding strategy for your mobile applications, then Techugo is the best choice for you. We provide complete guidance for the mobile application development to branding.

Amazing Ways To Maintain The SEO Ranking After Website Redesign

Website re-designing is important to spruce up the website. Businesses need clean and attractive websites to increase customer engagement that's why they prefer to redesign websites. However, website redesigning can be a cause of declined website ranking. 

 Declined SEO ranking and organic search is the biggest nightmare for website owners.  The task of reconstructing a website without distorting the balance of your website presence is dreadful. There are chances to lose customers, website information and search result ranking, and the occurrence of such an event can disrupt your business for long term.

The risk of losing SEO ranking after redesigning is evident, that's why experts have devised some ways to mitigate the potential damage for your business. Here are some points that you must ensure while redesigning your website. These points not just help in retaining SEO ranking but also help in improving the organic traffic of the website.

Keep Track of Everything on Your Website

Before you rush into the website redesigning, keep complete track of data and information available on your website and related to your website. It can spare you from a lot of problems that might make you suffer. You must utilize SEO monitoring tools, and monitor key SEO metrics. You must observe keyword ranking, total numbers of backlinks, organic traffic, domain authority, spam score, Alexa global rank, speed, Citation flow/trust flow and more. Moreover, monitor Google Analytics to identify in which area your website is thriving and where it needs help. You can make these inefficiencies base of your redesigning and do significant adjustments in your website.

Determine and verify Inbound Links

Before redesigning your website, you must determine and analyze inbound links. Inbound links are essential because search engines recognize the multiple and relevant links as a sign that the page content is useful.  You must verify that each link is working because a 301 redirect takes place. Lose of these inbound links can damage your SEO ranking.

Identify Popular Pages and Make a List of pages that need redirecting

Recognition of popular pages is important for your website, as you can work with the developer to retain the SEO value of the website and redirect these pages properly with 301 redirects. With 301 redirect SEO value of page gets transferred to the redirected page that's why its essential to make a complete list of redirected URLs.  So, before redesigning the website, begin listing the URLs that require to be redirected.

Implement 301 Redirects

Usually, developers try to keep the same URL structure, however, it's not possible every time. Mistakes in this process can cause major damage to the website SEO ranking. To eliminate this loss, you must implement 301 redirects to ensure that users land on the correct place.

Create a New Sitemap

Often, people don't create a new sitemap for the website because they believe that 301 redirect is enough for Google indexing. This is wrong practice, you must ensure to update your current sitemap because search engines can easily find your URL with the current sitemap. Monitor metadata, website structure and URL of your new website and compare it with the previous one to ensure that URLs are properly indexed and ranked.

Ensure 404 Pages

The 404 pages not found the message is an important part of the website redesign. You must utilize it because sometimes page links don't work and page gets lost in the shuffle. The 404 page helps users and search engines find the information they are looking for and place within your website. You can put a search engine box on the page to make 404 users and search engine friendly.

The mentioned points can help you retain the SEO ranking of your website. Besides, you must check the bounce rate after uploading the new site to check the response of visitors. If your bounce rate is higher than the bounce rate of the previous website, it means visitors are not liking your website. The well-experienced mobile app development company can help you get an attractive and engaging website design. At Techugo, web developers suggest that website redesign should be clean and user-friendly, so visitors will not face any difficulty to find the content. It also helps in increasing organic traffic on the website. In addition, you must ensure to practice the given points to retain the ranking of your website.

Common Mistakes You Can Avoid In Designing The App UI

User Interface design is one of the very important aspects of the mobile application. It seems that most of the people who worked in the UI/UX of the design field consider the app design is the simplest part of the development. But the reality is very different, designing the app UI is much more difficult than it seems at first sight.

If designers get to know the struggles and how to manage then it becomes easy and interesting. You just need to ask your clients for the opinion, so that you can make the app as convenient for them as possible.

What users generally expect from using an application?

Understandability

Non-user friendly design is the worst nightmare for any designers because if a user fails to understand how to use it then he or she will delete your application. They prefer to download another app which is simple to use and attractive.

Personalization

Generally, users are annoyed by the constant necessity of entering personal information such as likes and dislikes, so it is necessary to ask only once and save for future reference.

Efficiency

The primary goal of any mobile application is to meet the user's requirements. That's why it requires design optimization and following adaptive web development principles.

These are the points you have to consider when designing the app user interface. Now, we are going out to point out the common mistakes that can be easily avoided.

Inappropriate button size

This is the first thing that user notice in your app and if your button size is not appropriate then it is the most annoying thing. If the call to action button is too small to click, then it is going to frustrate your users. Clicking on something and getting redirected to somewhere else is very disappointing and especially if the person is performing important task.

So, while designing the app user interface pay attention to keep all the call to action buttons of appropriate size to allow proper functioning.

Typographical hierarchy

Typographical hierarchy is the system for organized typed text that established the order of importance within the data, allowing the reader to easily navigate through the content. If the hierarchy is not maintained within the design then it becomes difficult for the user to find what he or she is looking for.

So, pay special attention to these aspects during the application development so that the app does not look heavy on content and confuses your user.

No micro interaction

Micro interaction is the small design elements on the app that interact with the users. For example, when you hover over the button, it slightly vibrates or change color, this is called as micro-interaction. These small elements enhance the user experience.

They encourage the greater communication and also drive more actions. So always include these tiny elements in your design to enhances the developer's hard work.

Color contrast

If you want to draw the users attention on to the particular segment, then use the high-level color contrast. This is generally used for the call to action buttons, but remember that if they are too many on a single screen, then they will affect the user experience.

Use the low contrast color for less important content or less used buttons, this eliminates the confusion. To keep the UI simple and attractive use color contrast smartly.

Neglected white spaces

White spaces are actually the spaces between two design elements and needs to be white. Actually, white spaces are important to organize the content on the app and it also balances out the designs. If you want to maintain the strong sense of the brand throughout the app, then use the white spaces smartly in that way cannot be neglected.

Faulty alignment and grouping

Having apps that are heavy on design elements and content will need better grouping and alignment for a calm experience to your users and alignment is not limited to your elements being right or left aligned, but goes deeper.

Placing all the elements properly with the respect of content is very important, it creates a lasting impact on the users. But it is totally in the hand of the designers to align them properly and most of the users prefer the grid system while others find it restrictive.

Development Feasibility

A lot of times designers thought something very interesting or out of the box but the development team is not on the same page. So make sure that design must be compatible with development point of views. It requires lots of communication between developers and designers.

System-centric features

Design the app users interface to solve the problems of the users and make it more convenient. In other words, we can say that all the features should be centered on a solution to these problems and not be system centric. These type of approach will attract more users with different level of expertise.

These are the mistakes you have to avoid during the designing of the app user interface. Now, we are discussing the constantly evolving trends.

Minimalist design

Nowadays mobile application is more often treated as the perfect mix of form and functions. People shifted from apps overcrowd with different stuff to sophisticated and contextual ones.

Onboarding

Explain to their users how they can reach their goals using the application to prevent them from leaving it. You can also say that your app design should be convincing enough to keep them using it. One of the techniques used for onboarding is the creation of empty states.

These are the constantly evolving trends in UI/UX designing. If you want to design the best application for your business then you have simple and attractive UI, then consider these points. At Techugo, we are developing the mobile application with flawless design and amazing user interface. So, if you are looking for the best mobile app development company, then contact us now.

Reasons To Get An Inventory Management App For Your Business

Are you pissed off at the unmanaged or unorganized management of the inventories?  Do you really find it hard to manage the stocks, items and other things for your business? 

Have you ever faced that something is wrong with the no. of items? Is your absence hampering the stock quantity of your business? There are several issues which are generally faced by the business owners then why don’t you look out for some option that can resolve your all these issues.

Yes, there is a perfect solution which can be used to eliminate your numerous problems and make the handling of the inventories smooth like never before. The solution is to get an inventory management app. You might not be aware of the uncountable advantages it can bring to the business. 

It can prove to be an asset to your organization by assisting you with the stress-free and easy organization of the stock.

I know everyone is not that much comfortable with the mobile apps for inventory management but once you will become well-versed with this. I am sure it will become an integral part of your business.

 The vendors who have infused the inventory apps into their business are enjoying limitless advantages. They are not only experiencing the growth but also the various positive outcomes. Ok, now let’s move ahead to explore that in what ways these apps are serving the business owners?

Apps Increase Business Efficiency

Ok, let’s consider the general scenario. Generally, the inventories are managed by the employees and to collect the data of the inventories they have to visit the warehouse. This will be a time-consuming process as they have to travel from the workplace to the warehouse. 

This whole scenario creates the need for more employees and also makes the whole process very time-consuming. With the use of these apps, whole inventory management will be in your hand and you can manage it from anywhere without any hassle.

 These apps can help you to speed up the workflow and make it simple as you have all the relevant information on your mobile.

With the use of apps, you can also have the feasibility of deriving the inventory information by bar code scanning rather than entering it manually. This kind of working reduces the possibilities of the error in the data.

Improve Data Accuracy 

These apps have reduced the need for any kind of paperwork which is quite good from the perspective of the stock management. Apps have made it possible for the employees that even without the availability of the paper they can record the purchase and other inventory transactions on the spot.

Mobile is something that is always available with the employees so they can easily record the data. This kind of work process helps to increase the accuracy of data. 

Also, this will eliminate the chances of missing any entry of the transaction in the records. So, now the business owners have an option to infuse more accuracy in their data.

Reduce Excessive Company Expenses

These apps can also facilitate the business vendors with the reduction in the expenses of the company. Integrating the apps into the business will eliminate the need for manpower to some extent. Ultimately this will cut short some expense of the company. 

Also, you do not need to have any specific hardware for inventory management as it can be managed by the mobile apps. Now there is no need of incurring any cost to get the hardware.

You only need to provide the access to your employees and this will be totally your decision that which employees should have the access? This is how you can have a full control over the stock management system.

Enhance Business Productivity 

If the employees hold the access of the system in their hand, don’t you think that they can perform their work responsibilities even from the far distance. 

Yes, of course, they can easily perform their responsibility on the go. So, now the employees have the platform to work even remotely and manage the work easily, which will further lead to an increase in the productivity of the employees. Consequently, the productivity of the organization will also improve.

Lead To Easy Access

Suppose you have an urgent work to do but you have left the office then it will be a little difficult to manage. You have to wait for the next day to complete that work and there are possibilities that you might forget to do it. Such kind of situation can even lead to big monetary loss, which is not at all good from the perspective of the business.

In earlier times, it was quite difficult to manage the inventories but with the technological advancement, it has become quite easy to handle. Now you do not need to stick to your chair in the office to monitor the progress and transactions. Inventory apps have emerged as one of the best solutions through which a business owner can manage the things anytime from anywhere.

Update The Records Effortlessly

These kinds of apps are generally the cloud-based. This is quite good for updating the data easily and quickly. It hardly takes a minute and you easily make the changes in the data regarding the labor, sale, new stock etc. This will also prove to be beneficial to save your time as well.

So, if you are quite fascinated with the usage of the inventory apps and want a well-designed app for your business then without giving a second thought, reach a leading mobile app development company which has the experienced brood of developers, designers and testers to encourage a phenomenon success for your business.

Thus, don’t wait any longer and help your business to easily manage your inventories and feel the difference in the productivity of your business with the help of an inventory management mobile app and let your targeted audience receive the best possible services through your business domain.

Mobile App Design Errors For App Landing Page

As we all know that the first impression is the last impression, so if the homepage of the app is impressive than half of the goal to attract the users is fulfilled. If you want to get the impressive introductory page for your app then the best option is to contact a renowned top mobile application development company to get the work done. It is not less than a challenge for the developers to come up with some distinguished design pattern for every project that can please the users.

Sometimes the efforts to make a home page better ends up creating something worst. Certain aspects are there which can ruin the whole efforts of the developers so it is advisable to keep these aspects in view while designing the landing page. Let’s have a look at them…

 Complex designing of the home page

 Usage of too many images for advertising

  Too much information, just on one page

  Use of Humorous content in excess

  Images used are not articulating the purpose

 Slow responsiveness of the home page

Henceforth, if you wish to make your mobile app landing page impressive and productive then you must avoid these mistakes and pick a team of professionals who is well versed with every aspect that can hamper the home page. This kind of concept clarity comes with the experience and exposure and if you are looking forward to hire an experienced company then you must get in touch with a leading mobile app development company , which hold the enriched ideas of home page designing.

How Does An App Influence Your Revenue Generation?

The relevance of mobile app is visible to all, but yet there are many business owners, who hesitate to proceed further with the app technology, as they always live with a constant fear that an app might turn into a risky business for their revenue goals.

This very thought stops them to proceed ahead with the app technology and their brand as a consequence fails to mark a considerable significance in the market.

With this post I want to draw your attention towards the impact your business gets through the app technology, let’s read ahead…

 An app helps your business to get widely accepted by the masses with just a click on their Smartphone, eliminating the efforts of visiting your store physically.

     You get to create value for your business through the app technology, as you offer something convent and tending to your users.

     This helps your business to enhance the accessible factor 24*7*365 effortlessly, where your targeted customer base from across the world can access your services at any point of the day hassle free.

        You can market your products efficiently, as the app works as a great marketing tool for your business, letting the users know more about the new products through the app platform.

       The feedback option helps you to improve your services, consequently eliminating the chances for your competitors to draw your customers’ attention.

These are some of the benefits your business can receive through the app technology, hence you must not delay any further, and if you are really looking forward to getting an app to boost the revenue generation for your business, then you must get in touch with a leading mobile app development company  and help your business to scale a steady growth in no time.

Can ASO Tactics For Your App Be Easy And Convenient?

I know thinking of ASO, always make you think of dealing and managing the technical capabilities of your application and it makes you feel sick in your stomach, as technicality is not always enjoyable, and one MISS can send your application to destruction pool in no time.

But the other part suggests that you can jump off from the ASO wall, given any situation, as it helps in various aspects which can upgrade your business visibility and reach to a wider and unimaginable platform.

You would be surprised to know that ASO can be done with convenience only if you decide to move ahead with the strategies, which are going to be a part of this post, just enjoy reading further…

    Before you knock you selected app development partner for the successful ASO plan, make sure that you have followed a very focused plan, which suggests that never ever pick the IRRELEVANT app name.

If your business deal in food then there is no point in giving it a name like tech-glam, it might sound extraordinary to you but it does nothing but only withdraws your users from the application.

The utilization of the screens, is not what always appreciable in certain apps, as these apps show the screens, not the functionality through the screens.

Pick only the pertinent and functionality focused app screen within your app.

 Description of the app is generally about what the app is??? Is this what you think??? If you think, then you are wrong, because if an app shows what it works, it falls flat on users, as they don’t want something which works, but something which works as per their needs.

Hence include the functionalities within your app description, so your users can relate to them and would find the application to be an unavoidable aspect of their lives.

I believe now you can understand that how ASO can be a convenient plan for your application, you just need to ask your mobile app development company  to help you with rest of the ASO aspects and help your application throw the fireball of competition effortlessly.

Win Back Lost App Users With The Retargeting Strategy

Of course, an app can never be once developed and forgotten concept, and you always need to be on your toes to keep the users stay engaged and glued to your application.

Rather if you really want your application to gain views and download constantly, then you need to feed your users with something special can extra all the time.

The strategy of giving users something extra comprises of retargeting the app users.

I know some of you must be getting confused enough to understand the very concept of retargeting your app users.

Don’t get panic, there is enough number of steps to be taken to perform this task efficiently.

Just read this post further to know more…

HOW DOES RETARGETING WORK EVENTUALLY???

Before giving you an insight into the ways the retargeting gets done, the basic process behind the retargeting must be understood.

Let me take you on a ride, which can explain the best ways to demonstrate the process…so let's begin…

When a potential customer lands on your app, the expectations are always associated that this visit would end up in making the final purchase, but what you see suddenly that users leaves the app and abandons the process.

OOPS, what happened???

It is a very common phenomenon which is commonly sighted amongst the app engagement and it really creates a void in the business revenue generation for your business.

Here the beloved retargeting magic works and stops the users to procrastinate the buying decision.

When the user is on some other website doing some action online or simply searching on Google, the magical wand this process spreads the pixie dust of magic and your app’s ad pop-up, by clicking the ad brings those users back to your app and…rest I don’t need to mention even…

Now let’s understand the ways to retarget…

Other Site Retargeting

The very first type of retargeting is site retargeting, as the name suggests this type of retargeting lets your app gets promoted on the different website.

Here you need to choose the relevant website fitting your app’s genre, for instance, if your app deals in baby products, then putting the ad on the mother-to-be website would entice the users.

Social Media Retargeting

The social media promotion and social media retargeting are tow different aspects, don’t confuse them with each other.

In social media promotion you try everything to promote the application, but with this method, you need to pal safe and need to sound more engaging while considering the users’ behavior.

Yes, just like the promotion, don’t leave any social channel barehanded from the publicity of your app, but invest a good deal of time in developing the content for this plan.

You need to understand that users would not be interested to entertain any existing or boring content, hence you need to give a shout to your users through the right means of content marketing.

Let your words play the game and help your mobile app to win the battle.

Product Video Marketing

As the report suggests, 47% of approximate users love to spend their time watching YouTube videos.

These stats further prove that if you are going to address the app retarget aim with engaging video then t would only help the users to find it more engaging.

Now the biggest question comes HOW???

The app video has to be very succinct, meaningful and does not need to revolve around the app, but can also be around the products.

Have you seen the different products ads, which create hype on the social media and gain the users’ attention, for instance, L’Oreal Paris advertisement featuring celebrity ‘Eva Longoria’?

In this ad, the product is shown as the most significant factor used by the human face.

If you already have tried the video snippets of your app, then now this is the time to HIT the users with the product video and how it can benefit the users.

The model of development can be different fitting your app’s genre and your budget, but it must revolve around the product only.

I really hope that you must have got some valuable information pertaining to the steps which can win-back your app users.

But remember, mobile app development is a process not just the event and it must evolve to present something better to your targeted audience always.

In-App Marketing Blunders Are Enough To Kill Your App

Recently while attending an entrepreneur talk on app development, I was curious being told the gaffes app marketing strategies can bring to the app portal.

Although I was shocked to hear at the first but as they say one thing leads to another, so I decided to dig deeper in finding out the best possible reasons for this mass murder of every feature of the app.

So here are my findings…

Before I kick-start my discoveries, just for the quick update, I would like to draw your attention towards the other and beautiful side of the in-app messages marketing.

Basically, the in-app messages open the tunnel for further user engagement with your app and help the app to convert the free users into the loyal customers. It can be done through push notifications or the offer messages.

But in this journey, many hiccups are administered, which create a jeopardizing jerk in the path of your marketing success plan.

The basic reason behind this flunk is all about the right message sent to the wrong person at the wrong time.

This is one of the success-absorbing glitches, which causes enough spark of a nuisance in the expected success journey of your app. Thus I am going to mention further in this post how to deal with this, just read further…

§  Making All Users Sail In One Boat

An app is never limited to a specific age group, but it is largely been observed that apps have a wider audience base hailing from different age groups.

So what works and really fits the bill is creating every user base as per their specific demand and needs.

Albeit, it would be a difficult journey to send ten different messages and organize them, but this journey has an incredible destination, which is filled with users’ appreciation and consequently into a successful app product.

To attain the benefits from this, study your users’ behavior and bifurcate them into groups on the basis of product preferences, their app interaction and specific demand.

Accordingly, keep the users updated for any new offer or services which can benefit them further.

§  Don’t Follow ANY TIME Strategy

Your app but your users’ rules…

Yes, don’t take me wrong, but I am speaking the factual situation here and that includes the timing of your app messages as well.

If you picked the sending time as per your convenience then 99.9% chances are that they will be dumped without seeing, and in the worst situation, it would even lead to app uninstall too.

Consider these aspects before making a shout out to your users in their inbox.

  Conduct a research.Understand which day and time user remains active with your app?  Is there a different time zone?

You might have to invest HUGE time and patience in looking out for the right ways to reach your users at the RIGHT time. But the efforts invested here would really help you in abundance.

§  Lazy Content Stops The Growth

Many marketers find it a lazy day job to write new content, so they practice the CUT, COPY and PASTE guilt-free.

To them, it is an easier an effective to pick something from their own old-aged written content but eventually, this all sums up to the lazy marketing tactics and goofs up the succession plan.

Every in-app message you share with your users must have something UNIQUE and something NICER mentioned within.

The in-app message content must be able to encourage the users to come and make a purchase. Hence use the best words, to make it really work in your app’s favor.

Don’t stay in a shell, that everything is all well, with your app message, but take a look from the users’ perspective and ask yourself a clear question that whether it really drives you to BUY and if there is something in the content which you find as a user “new or interesting”.

If not then the simple option you have is to change your content strategy without letting any further delay.

If you really want your app to have a successful in-app message service, then take more suggestions and set of advice from the team of marketers of your selected mobile app development company , and help your app receive its deserving recognition.

Assured Assumptions Murder Your App Concepts

Maybe the reason why many mobile apps are liked by the users, not simply because the technical uniqueness these apps possess, but also due to the ways these apps are planned and executed to portray the required information through the magical effects of development.

But this does not set the mobile app development companies in india to sit on their laurels, but the leading companies always try to find out the ways which can improve their skills to perfection.

 This is one strategy, where every sort of trick is tried from the book of success to plan out the excellence, and I don’t need to exclaim but the efforts invested here result in a successful mobile app.

On the other hand, there is widely popular but notorious strategy which speaks only to follow the set of vicious trap of app development assumptions and let your app to get drawn towards the dark alley of app rejection.

Are you surprised???

I too was although my emotions were more led by the shock, when I heard of this concept for the very first time since I always lived under the impression that technology can never be accompanied by the hypothesis of wrong concepts, but I was proven wrong.

It didn’t happen overnight, but yes the observation from the existing examples in the market, has cleared the air of doubt around me and the real picture turned out to be disastrous.

Now the question is who holds these assumptions???

App developers???

Nay

The resource of this mal-functioning is clients or the app owners, who by mistake live in the bubble of misconceptions, which gradually turn into the beliefs, which are further supported by the app development company.

How SAD!!! Alas, but a fact as well…

I intend to eradicate the top such myths with this post, hence stay glued to comprehend the areas which need to be worked upon.

Let’s start the campaign J

#1 - My App Concept Is The BEST of All

You find your app concept and ingenious output originating from the needs of your business and that is not at all wrong to think like that.

You do your own set of research and present the app idea to the developers, who turn into YES man and give a nod to your concept considering the monetary benefits to be yearned from it, and in this run, they skip largely to carry out the conceptual testing for your app.

And without conducting any test or sharing the valuable advice to make the app concept better, directly the development process kick-starts which turn out to be an app, not the SUCCESSFUL mobile app.

The difference lies between the app and the successful app, thus cannot be covered further with any plan or trick, because the harm has already taken place.

Users visit your app, with a larger horizon of expectations and if your app despite having the potential fails to deliver as per their standard, then I am sorry to say, but no one can save your app further.

What Can Be Done???

It’s a very simple process, which has to be followed by the client and the developer both.

As a developer, if you find something is not right in the concept, then feel free to share and discuss with the client

Conduct conceptual testing; share the feedback with the client

As a client, do not enforce the app concept on the developer, by pre-assuming that your app concept is already a GREAT product

Listen to app developers and find out the best ways to make the app really a GREAT product

#2 -Following Competitors Blindly

I agree that competitors are the best teachers, and help you integrate something good into your mobile app.

Competitors Can Be Wrong As Well L

Yes, you heard me absolutely correct, competitors can teach you in lot many ways; what to do and what NOT to even.

But you need to have that vision to understand that what must be picked and what must be avoided.

There are two reasons behind this; first, it brings only harm and not any good for your app concept and second, users don’t have time to entertain a plagiarized version of the pre-existing app.

What Can Be Done???

§  First and the foremost, don’t be an ape, and use your brains and analyze what all good is there on your competitor’s website through the number of analytical tools available online. In accordance with report, try to pick the features but with a personal taste of your business.

§  Don’t copy exactly; else it would incur no interest from your users’ end.

#3 – Considering Kith And Kin As The Best Critics

My mom loves everything I do, my cousin always praises me and my friends encourage me to do always better this list is all long; but this happens with all of us and I am not the exception.

It’s human nature, we get the best things to hear from our loved ones, because they want to encourage each of actions, and cannot find any trouble with anything related to us.

Hence if you expect your app must be reviewed by your friends and family members, then BEWARE, because you are never likely to receive the accurate and the right review from them.

What Can Be Done???

§  Widen u your vision and try to figure out who is your targeted audience???

§  Set your app reviewing strategies and the turf expanded to a broader audience base and get your app tested by different people hailing from different industries and seek their opinion.

§  Once you get in touch with such user base, try to find out what does your app help the users to get the reason to buy from your app?

The set of these assumptions cost your app’s success and make you face the bitter face of the business, so follow my suggestion and pick a leading mobile app development company  to help your mobile app concept transform into a success plan.