Studies reveal that almost 35%
of mobile app engagements last less than a minute due to app UX at large…it
clearly speaks that
WE FIRST BUY FROM OUR EYES
When I install a new app, the very first aspect much before
its usability even mesmerizes me is the
app UX, something which helps me to connect with the mobile app with a visual
language. The visual language works directly on your user’s psychology and helps
your mobile app to create a bond with
your users. I have largely observed that
visuals work faster than content, or in other words, visuals create a platform
for the content to be read further. If a mobile app fails to catch the
attention of its targeted users, then no
matter how well the app features and the functionalities are imbibed within the mobile app, it would fail to
gain the attention it deserves. So you need to spend your efforts and need to
be specifically dedicated to create a
strong laying foundation for your mobile app. Following I have picked some of
the essential factors, helping your
mobile app to get a praiseworthy UX…
Give A Reason To
Your Users
Your users are actually very smart, they cannot accept
anything which you offer to them, since they have plenty of options with them
to proceed with and they want something best, so as a priority you need to
ENGAGE your users, and need to create a reason so your users can use your
mobile app. A reason which allows your users to get attracted to your mobile
app, but you don’t need to turn evasive with your approach rather try to be
succinct to portray your creativity in UX. So, it is advised to do a
thorough research of your target audience and then devise a strategy
to deliver the most delightful experience.
Minimum Is Maximum
When it comes to a mobile
app, users look for something which is minimal, but speaks the app interface clearly. Try to keep the design as clean
as possible with no cluttered look. Users prefer a mobile app which has least,
but worthy design elements, the more
number of designs only confuse your users and they would not prefer to use it
further, so let there be a seamless transition between practicality and purpose,
this would let your mobile app to raise the user experience to the next level.
On boarding Experience
A mobile app is a playground, wherein your users come and
judge the quality before hitting on their favorite game, which means your mobile app has very limited number
of time to slay the completion with the first impression. The very first few seconds your users spend on the mobile app
after the installation process gets over is called ‘on
boarding experience’ and works on
breaking and making the life cycle of your mobile app on their mobile phones. Unfortunately, around 80- 90% of the downloaded
apps are used once to be deleted further, due to poor on boarding experience.
Keep this experience simplest, do not stuff the app intro with huge numbers of
screens, this would only irk down your
users and they would not remember everything your app tutorial has tried to
teach them. Also, it is always better to follow better ways to welcome users
instead of bombarding them with tutorials, like guiding users to the next
actions they need to do for performing some specific tasks within your app, it
is an interactive way to connect with your users.
Let There Be A Confirmation
I personally like the two blue ticks, which pop-out on
popular social media platform WhatsApp, when somebody reads your message, it gives a very personalized
treatment, that a mobile app is helping you out to reach others, as a matter of
fact, a mobile app has no role in forcing
the reader to convert that one tick into
two blue ticks, but it helps a lot in confirming. In the same way, you also need to think of a way to give the
confirmation to your users, when they finish a task, it can be in the form of
visual hints and messages to speak the
confirmation. This actually helps your users to come to know how your
application actually works.
Choose Smartly
I personally have felt that certain mobile apps with high
usability consume more battery than
others, this happen due to the amount and choice of colors you have picked and background services such as location
detection are the major culprits behind the battery drain. Your users can never
be willing to use your mobile app by
keeping their mobile battery life on stake. So keep the UX simple with the
color theme, short navigation, and
limited background services.
Don’t Make A Clone
At times, many apps are just the clone of others and it is
expected that these apps would carve a niche for themselves. HOW? I think it is
a crime even to expect, that two different mobile apps, with two different names,
but same looks and functions would gain popularity. Remember, it is good that you study your competitors, but you don’t
need to adopt everything your competitors have to offer, invest your creativity
in the UX and try to find a sensible balance between your app and your competitors’
mobile apps to provide a compelling user
experience to your users, to stay one step ahead in the competition race.
You need to understand that mobile app UX is never a
one-time process; rather it is a progressing work, which needs to be upgraded
on the basis of users’ likes and dislikes. You need to be proactive to conduct the requirement analysis of your mobile
app’s usability and improve the UX accordingly. It is sad to know that in today’s
time a very limited number of mobile app development companies pay serious
attention to UX and its significance, which usually
lead to app failure. So you need to pick a right mobile app development
company, which is filled with every
required ingredient of mobile app
success, I know it is tough and stressful to choose such mobile app development company in this competitive era, so I have brought down the solution for you in
the form of a leading mobile app development company – Techugo.
Techugo team consists of top mobile app designers to help
assist you with every step of your mobile app development strategy. Their team
members are dedicated to consult, brainstorm, manage the project, design,
develop, test, launch, and market your mobile app in the best possible way. You
can get in touch with the Techugo team to
discuss further your concept to bring into reality. The discussion would help
you to gain a better insight of your app requirement.
You can reach the Techugo team
at:
sales@techugo.com
Skype:
aks141
Skype: ankit.techugo
