Website re-designing is important to spruce up the website.
Businesses need clean and attractive websites to increase customer engagement
that's why they prefer to redesign websites. However, website redesigning can
be a cause of declined website ranking.
Declined SEO ranking and organic search
is the biggest nightmare for website owners.
The task of reconstructing a website without distorting the balance of
your website presence is dreadful. There are chances to lose customers, website
information and search result ranking, and the occurrence of such an event can
disrupt your business for long term.
The risk of losing SEO ranking after redesigning is evident, that's why experts
have devised some ways to mitigate the potential damage for your business. Here
are some points that you must ensure while redesigning your website. These
points not just help in retaining SEO ranking but also help in improving the
organic traffic of the website.
Keep Track of Everything on Your Website
Before you rush into the website redesigning, keep complete track of data and
information available on your website and related to your website. It can spare
you from a lot of problems that might make you suffer. You must utilize SEO
monitoring tools, and monitor key SEO metrics. You must observe keyword
ranking, total numbers of backlinks, organic traffic, domain authority, spam
score, Alexa global rank, speed, Citation flow/trust flow and more. Moreover,
monitor Google Analytics to identify in which area your website is thriving and
where it needs help. You can make these inefficiencies base of your redesigning
and do significant adjustments in your website.
Determine and verify Inbound Links
Before redesigning your website, you must determine and analyze inbound links.
Inbound links are essential because search engines recognize the multiple and
relevant links as a sign that the page content is useful. You must verify that each link is working
because a 301 redirect takes place. Lose of these inbound links can damage your
SEO ranking.
Identify Popular Pages and Make a List of pages that need redirecting
Recognition of popular pages is important for your website, as you can work
with the developer to retain the SEO value of the website and redirect these
pages properly with 301 redirects. With 301 redirect SEO value of page gets
transferred to the redirected page that's why its essential to make a complete
list of redirected URLs. So, before
redesigning the website, begin listing the URLs that require to be redirected.
Implement 301 Redirects
Usually, developers try to keep the same URL structure, however, it's not
possible every time. Mistakes in this process can cause major damage to the website
SEO ranking. To eliminate this loss, you must implement 301 redirects to ensure
that users land on the correct place.
Create a New Sitemap
Often, people don't create a new sitemap for the website because they believe
that 301 redirect is enough for Google indexing. This is wrong practice, you
must ensure to update your current sitemap because search engines can easily
find your URL with the current sitemap. Monitor metadata, website structure and
URL of your new website and compare it with the previous one to ensure that URLs
are properly indexed and ranked.
Ensure 404 Pages
The 404 pages not found the message is an important part of the website redesign.
You must utilize it because sometimes page links don't work and page gets lost
in the shuffle. The 404 page helps users and search engines find the
information they are looking for and place within your website. You can put a
search engine box on the page to make 404 users and search engine friendly.
The mentioned points can help you retain the SEO ranking of your website.
Besides, you must check the bounce rate after uploading the new site to check the
response of visitors. If your bounce rate is higher than the bounce rate of the
previous website, it means visitors are not liking your website. The
well-experienced mobile app development company can help you get an attractive and
engaging website design. At Techugo, web developers suggest that website
redesign should be clean and user-friendly, so visitors will not face any
difficulty to find the content. It also helps in increasing organic traffic on
the website. In addition, you must ensure to practice the given points to
retain the ranking of your website.
