Sound cloud.
The name itself gives away a vague idea of what it could be. Something related
to sound you bet. For the uninitiated, Sound cloud is a podcast streaming
service and a platform with a huge user base, where people can upload their
recordings, host talk shows, release their music etc. And what’s more? Some of
its features are free. This makes Sound cloud, one of the most sought after and
loved platform for musicians, individuals, anchors, etc.Conversely, these attributes
of Sound cloud also makes it limitless and an efficient tool for marketing an
idea, product and/or service. So, let’s learn how Sound cloud can benefit your
business by acting as a marketing tool, with Techugo, a top mobile app development company.
Let’s
first discuss the attributes of Sound cloud that could help your business.
1. Free Of Cost:
As discussed earlier, Sound cloud gives access to some of its features free of
charge. You have an option to open a free account and you get 3 hours of free
recording time. These 3 hours can be evenly distributed to record small
podcasts about your products/services you’re willing to promote among the
users. Alternatively, you can also upload pre-recorded stuff on your account
for free.
2. The Charm Of Podcasts:
Podcasts are the recordings that a user uploads for others to listen to. The
privacy settings are available to select and limit the audience, however, it is
best advised to set it to public so that it is available to a wider audience.
With these podcasts, efficient marketing campaigns can be uploaded on
Sound cloud for your target audience to listen to.
3. Complete Charge:The
best part about Sound cloud is that it’s free. This gives you the authority to
use it at your disposal. Also, recording your own podcasts and uploading them
saves you the money, you’d have otherwise spent on promotions and marketing by
outsourcing it to someone else.
4. Regular Reviews &
Feedback: Sound cloud has the option to
comment on the podcasts or the uploaded recordings. The comment is time
duration specified. Anyone who wishes to comment can scroll to a particular
time frame in the audio clip and can post a comment. This enables businesses to
garner reviews and feedback's from customers about their likes and dislikes and
can then make changes in their services.
Now
let’s discuss how Sound cloud can act as a marketing catalyst for your business
1. Walk through Of Business
Through Streaming Audio: It is highly likely
that not everybody would be familiar with the products and services you’re
offering them. A podcast or a recording upload on Sound cloud can help with
spreading knowledge about your business. In the recording, the kind of business
venture you’re, the style of working, the methods you follow, how diverse you’re
and a plethora of other information can be provided to the listeners apart from
marketing and promoting your product. The recordings don’t need a studio to be
recorded. Most of the mobile devices are now capable of recording exceptional
audio and can be used for recording such audios. This saves time and money and
can virtually be done anywhere.
2. Uploading Audio Ads:An
advantage of using Sound cloud is its cross-platform compatibility. Whilst we
know platforms like Facebook, Google+, Twitter, etc. are being efficiently used
by businesses to display their visual ads; Sound cloud provides us with an
opportunity to embed an audio file in those display ads or otherwise an option
to upload them separately, thus, enhancing the marketing coverage.
3. On-Air Programmer:
Apart from all the things mentioned above, Sound cloud also allows users to host
their own on-air programmers where they can speak about themselves, their
products, and their business. All they need is a recording device and a
microphone, both of which are readily available in most of the mobile devices
nowadays. This keeps the potential customers informed of your services and
business. It should, however, be kept in mind that such
programmers should be hosted periodically on a regular basis. This helps in expanding
the consumer base and also generates new customers.
Conclusion:
Businesses have found a new friend in social media to promote and market
themselves. Its arrival has taken the marketing tactics to a new level where
the possibilities are endless. It is therefore essential for businesses to
realize the true power of social media and make use of it to their benefit.
About Techugo:
We’re a mobile app development company in india and we specialise not only in just
developing mobile apps for businesses but also help to market them. We know the
potential of social media and know the tricks to help businesses get maximum
traction for their services.
