Ways To Use Sound cloud As An Effective Marketing Tool

Sound cloud. The name itself gives away a vague idea of what it could be. Something related to sound you bet. For the uninitiated, Sound cloud is a podcast streaming service and a platform with a huge user base, where people can upload their recordings, host talk shows, release their music etc. And what’s more? Some of its features are free. This makes Sound cloud, one of the most sought after and loved platform for musicians, individuals, anchors, etc.Conversely, these attributes of Sound cloud also makes it limitless and an efficient tool for marketing an idea, product and/or service. So, let’s learn how Sound cloud can benefit your business by acting as a marketing tool, with Techugo, a top mobile app development company.

Let’s first discuss the attributes of Sound cloud that could help your business.

1.      Free Of Cost: As discussed earlier, Sound cloud gives access to some of its features free of charge. You have an option to open a free account and you get 3 hours of free recording time. These 3 hours can be evenly distributed to record small podcasts about your products/services you’re willing to promote among the users. Alternatively, you can also upload pre-recorded stuff on your account for free.

2.      The Charm Of Podcasts: Podcasts are the recordings that a user uploads for others to listen to. The privacy settings are available to select and limit the audience, however, it is best advised to set it to public so that it is available to a wider audience. With these podcasts, efficient marketing campaigns can be uploaded on Sound cloud for your target audience to listen to.

3.      Complete Charge:The best part about Sound cloud is that it’s free. This gives you the authority to use it at your disposal. Also, recording your own podcasts and uploading them saves you the money, you’d have otherwise spent on promotions and marketing by outsourcing it to someone else.

4.      Regular Reviews & Feedback: Sound cloud has the option to comment on the podcasts or the uploaded recordings. The comment is time duration specified. Anyone who wishes to comment can scroll to a particular time frame in the audio clip and can post a comment. This enables businesses to garner reviews and feedback's from customers about their likes and dislikes and can then make changes in their services.

Now let’s discuss how Sound cloud can act as a marketing catalyst for your business

1.      Walk through Of Business Through Streaming Audio: It is highly likely that not everybody would be familiar with the products and services you’re offering them. A podcast or a recording upload on Sound cloud can help with spreading knowledge about your business. In the recording, the kind of business venture you’re, the style of working, the methods you follow, how diverse you’re and a plethora of other information can be provided to the listeners apart from marketing and promoting your product. The recordings don’t need a studio to be recorded. Most of the mobile devices are now capable of recording exceptional audio and can be used for recording such audios. This saves time and money and can virtually be done anywhere.

2.      Uploading Audio Ads:An advantage of using Sound cloud is its cross-platform compatibility. Whilst we know platforms like Facebook, Google+, Twitter, etc. are being efficiently used by businesses to display their visual ads; Sound cloud provides us with an opportunity to embed an audio file in those display ads or otherwise an option to upload them separately, thus, enhancing the marketing coverage.

3.      On-Air Programmer: Apart from all the things mentioned above, Sound cloud also allows users to host their own on-air programmers where they can speak about themselves, their products, and their business. All they need is a recording device and a microphone, both of which are readily available in most of the mobile devices nowadays. This keeps the potential customers informed of your services and business. It should, however, be kept in mind that such programmers should be hosted periodically on a regular basis. This helps in expanding the consumer base and also generates new customers.

Conclusion: Businesses have found a new friend in social media to promote and market themselves. Its arrival has taken the marketing tactics to a new level where the possibilities are endless. It is therefore essential for businesses to realize the true power of social media and make use of it to their benefit.

About Techugo: We’re a mobile app development company in india and we specialise not only in just developing mobile apps for businesses but also help to market them. We know the potential of social media and know the tricks to help businesses get maximum traction for their services.