Mobile apps are the biggest source of entertainment today and its existence and relevance are beyond the expression of words, but the success of a mobile app does not only count on merely on one factor, rather there is a huge number of reasons to make an app successful and get noticed by your users. The positive app reviews are indeed one of those significant factors to make your mobile app a success. It is a proven strategy that we all get influenced by other’s reviews and feedback, which is also a reason behind why celebrities are asked to endorse the brands, so their followers can trust and buy the products. A very common phenomenon revolves around every single client is that my app should start creating the revenues, just after the launch, which is next to impossible, without a proper app marketing strategy to be followed.
You need to understand that a very crucial part of app marketing is app reviews, which let your users choose and make a decision to download your mobile app. The reviews given by your loved ones are necessary coupled with the genuine feedbacks shared by your users. Unfortunately, the positive reviews are not always experienced by every mobile app but the bad reviews, whenever a user faces a problem in the mobile app they start venting out their frustration in the review section, which is indeed not good for the health of your mobile app in the long run. You need to collect more numbers of positive reviews as much as you can, do you think it’s beyond the bounds of possibility, then you can get a sure curve line on your lips, because it is very much possible, to know more let’s read further.
- Why App Reviews Make A Difference
It is a well-known fact that people around the world trust the reviews before making a purchase, and when it comes to a mobile app, then app reviews work as a loyalty bonus for your users to download your app and trust its content. As per a study conducted around 80% users quit the download process after reading a negative mobile app review. So, on a larger scale, the reviews somehow decide who would download your mobile app or would make in-app purchase. The other relevant factor is that users generally trust the apps which come first in their app search, and the positive reviews only help the app to secure the first place in the app store.
- Your App Matters
It might sound boring, but unless your mobile app is good enough, garnering the positive reviews, is a far distant affair. You need to get an app, which is perfect from idea to conception, be it its interface, design, app concept, content and every single aspect related to a mobile app, failing to which you can never expect your mobile app would carve a niche for itself. Users have turned smart today and have loads of options available if your mobile app fails to meet the demand, then no fake review or app marketing can help the app to sustain in the market. So the very first thing you need to understand is to make a remarkable piece of mobile app, to attract the users.
- Integrate App Review Plugin
I personally have noticed, when we achieve a hard task or a project in personal or professional life, then we can accomplish the most hated or time-consuming another task in a jiffy, it simplifies the equation, if you are going to add app review plugin within your mobile app, and ask your users to review you or give rating after the completion of some task or clearing a hard level in game mobile app, would certainly attract the maximum good reviews or ratings. Both iOS and Android have an easy and simple approach to adding an app review plugin, try this and you would be amused to see the results.
- Offer Prompt Reply
To have flaws is not a bad thing, but not to improve it, is a sin. When it comes to a mobile app every user comes to your mobile app, with certain expectations and if those expectations are not met, the frustration to ooze out of them is not surprising, they would hurl the most acerbic and hurtful language in the feedback section, but if you reply them promptly and resolve the issue and then inform them again on the same feedback wall, would create a difference. You would not only pacify your angry customer but would also create an image for other customers that you are always ears to their issues and put your efforts to resolve them. This strategy would win you over the existing customers and would bring more potential users, who would read the feedback section before downloading your mobile app.
- A Proven Strategy- Gamification
We all love gifts, just like the incentive technique, this technique also promotes the reviews, which can be earned through various promotions and contests. Once a user reviews your application, they would be offered numerous discount package and cards, you don’t need to offer a big deal on these packages initially, but you may start with less and get the users review your mobile app.
- Timing Should Be Accurate
Imagine you are sleeping, and suddenly somebody shakes you to review your last watched movie of your favorite star, no matter how well-defined that movie had been or your love for your actor is, at this stage, you would only give a bad review or would avoid the situation, the same is the case for the app review timing in your mobile app. If you ask the users to review your app just after downloading or when the app crashes, then you can never expect the favorable outcome. The timing matters a lot when it comes to get a positive mobile app review from your users, the inappropriate time-slot for the app review would irk your users further and you might receive an uninstall then a positive review.
Above all, remember one satisfied user brings 100 more and one unsatisfied user creates an aversion for another 1000, so you need to make your mobile app perfect from every angle and it should not be that your app does not deliver what your users yearned for, else you would always starve for positive app reviews. Never ever opt for the fake reviews, since it might lead to app suspension and the user will decrease if they don’t find what they are looking for in your mobile. You must follow the above-mentioned app review strategies to help your app creating a niche for itself.
At Techugo, we take pride in developing the mobile apps for the leading brands to startups and our mobile app development team has the expertise to create a unique variety of mobile app solution for your business needs, which would help you to showcase your idea, goal, and dream in the most informative and engaging way. Our team of top mobile app designers is here to help assist you with every step of your mobile app development strategy. We consult, brainstorm, manage the project, design, develop, test, launch, and market apps in the best possible way. You can get in touch with our team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement.
You can reach us at:
sales@techugo.com
Skype: aks141
Skype: ankit.techugo
Source: http://www.techugo.com/blog/strategies-increase-mobile-app-reviews/
