The moment I saw the app, I don’t know why but I instantly fell in love
with the app, since the app had some magic in it, that even without using it
any further, I realized that I am in love with but….I don’t know why…
Has it
ever happened to you??? When you opened an app, and you realized that app is
very special to you or somewhere deep within you feel related to the mobile
app, without even experiencing the app features…
Well, it happened with me, and the only thing I could recall
that the moment I saw the app screen first time, I felt I must use it…do you
wonder why this happened ???
It has been said and discussed for a long time that color
theme on your app design holds the significance and to cut the long story
short, I want to inform you that, the app color theme works on your users’
psychology and plays a vital role in the app interaction.
Really this theory brought many revelations on me and I
understood that app’s color theme helps the users to see and interpret the
app’s content, interact and connect with the app’s functionalities and
understand what exactly the app is made for.
OMG !!!!!
I never knew an app’s color theme has this much in store,
and it can influence the users’ buying choice as well, but do you know this
VERY MUCH significant aspect is mostly overlooked by the users and as a result
of an app which could make big in the app stores, fails to impress even a
handful of users.
A sad fact!!!! L
Then how to make the app’s color thee really work in favor
of your mobile app’s future???
Well this is indeed a concern, and I cannot explain it in a
mere line, thus you are requested to read this post ahead with me and explore
the ways to get a perfect color theme for your app.
To start with, I need to explain few things, like every
color holds its own significance and cannot be replaced with another, just for
the sake of change, rather you must remember that every color denotes its own
worth, thus you must pick in accordance with the app’s genre.
App Icon Color
The color of your app icon cannot be a simply 'first come
and picked', rather it needs to be well-thought and researched color since it
not just make the icon unique, but it gives an identification to your business
and your brand.
Though many popular app icons are in blue shade, such as;
Facebook, LinkedIn, Twitter to name a few but it does not carve out a strict
line that your app icon also need to be in Blue colour only, but you can pick
any other color theme fitting your app’s functionality and believe me the
moment you would be researching more about the business, ultimately one color
fit for your app icon would occur to you.
Selecting The
Right Color Scheme
I know the process of selecting the right and perfect color
scheme for your app design is not a cake walk and it requires a series of different
aspect to be considered, for instance, there are different types of color
schemes used, like:
MONOCHROMATIC - The Simplest color scheme to create, it goes
well with blue or green hues and offers a soothing effect.
ANALOGOUS- It is created from related colors that don’t stand
out from one another; where one color is used as a dominant color while others
are used to enrich the scheme.
COMPLEMENTARY- These are opposite colors, which contrast
strongly, and can be used to attract the viewer’s attention.
CUSTOM COLOR SCHEME- It
makes you customize your own color scheme. You can add a bright accent color
into an otherwise neutral palette to create a visually appealing design.
ADOBE COLOR CC-Also, known as Kuler, is extremely easy, where
every color on the palette can be individually modified or chosen as the base
color with a few simple clicks.
Compound Color Scheme - Another name split-complementary
scheme, adds the base color with the analogous colors. It is contrasting but
has no visual appeal.
What You Need To
Keep In Mind???
You need to keep in mind the impact of Color Contrast
because this is the area where color theory is crucial to the usability of a
design and the readability of the content suffers. So in order to beat the
odds, follow this…
ü
Small text must have a contrast ratio of at
least 4.5:1 against its background.
ü
Large text (at 14 pt bold/18 pt regular and up)
must have a contrast ratio of at least 3:1 against its background.
I know there are more
factors which have to be considered while selecting the right color theme for
your mobile app design, but I really hope these points would also help you get
a clear understanding of the app color theme ecosystem.
BTW, I forgot to mention the app which really mesmerized me
with its looks, was developed by a leading mobile app development in australia Techugo, which indicates, developing your next app from their team would be a
beneficial decision.
