Monday, April 23, 2018

Can A Color Theme Make Your App Successful


The moment I saw the app, I don’t know why but I instantly fell in love with the app, since the app had some magic in it, that even without using it any further, I realized that I am in love with but….I don’t know why…

Has it ever happened to you??? When you opened an app, and you realized that app is very special to you or somewhere deep within you feel related to the mobile app, without even experiencing the app features…


Well, it happened with me, and the only thing I could recall that the moment I saw the app screen first time, I felt I must use it…do you wonder why this happened ???

It has been said and discussed for a long time that color theme on your app design holds the significance and to cut the long story short, I want to inform you that, the app color theme works on your users’ psychology and plays a vital role in the app interaction.

Really this theory brought many revelations on me and I understood that app’s color theme helps the users to see and interpret the app’s content, interact and connect with the app’s functionalities and understand what exactly the app is made for.

OMG !!!!!

I never knew an app’s color theme has this much in store, and it can influence the users’ buying choice as well, but do you know this VERY MUCH significant aspect is mostly overlooked by the users and as a result of an app which could make big in the app stores, fails to impress even a handful of users.

A sad fact!!!! L
Then how to make the app’s color thee really work in favor of your mobile app’s future???
Well this is indeed a concern, and I cannot explain it in a mere line, thus you are requested to read this post ahead with me and explore the ways to get a perfect color theme for your app.

To start with, I need to explain few things, like every color holds its own significance and cannot be replaced with another, just for the sake of change, rather you must remember that every color denotes its own worth, thus you must pick in accordance with the app’s genre.

App Icon Color

The color of your app icon cannot be a simply 'first come and picked', rather it needs to be well-thought and researched color since it not just make the icon unique, but it gives an identification to your business and your brand.

Though many popular app icons are in blue shade, such as; Facebook, LinkedIn, Twitter to name a few but it does not carve out a strict line that your app icon also need to be in Blue colour only, but you can pick any other color theme fitting your app’s functionality and believe me the moment you would be researching more about the business, ultimately one color fit for your app icon would occur to you.

Selecting The Right Color Scheme
I know the process of selecting the right and perfect color scheme for your app design is not a cake walk and it requires a series of different aspect to be considered, for instance, there are different types of color schemes used, like:

MONOCHROMATIC - The Simplest color scheme to create, it goes well with blue or green hues and offers a soothing effect.

ANALOGOUS- It is created from related colors that don’t stand out from one another; where one color is used as a dominant color while others are used to enrich the scheme.

COMPLEMENTARY- These are opposite colors, which contrast strongly, and can be used to attract the viewer’s attention.

CUSTOM COLOR SCHEME-  It makes you customize your own color scheme. You can add a bright accent color into an otherwise neutral palette to create a visually appealing design.

ADOBE COLOR CC-Also, known as Kuler, is extremely easy, where every color on the palette can be individually modified or chosen as the base color with a few simple clicks.

Compound Color Scheme - Another name split-complementary scheme, adds the base color with the analogous colors. It is contrasting but has no visual appeal.

What You Need To Keep In Mind???

You need to keep in mind the impact of Color Contrast because this is the area where color theory is crucial to the usability of a design and the readability of the content suffers. So in order to beat the odds, follow this…

ü  Small text must have a contrast ratio of at least 4.5:1 against its background.
ü  Large text (at 14 pt bold/18 pt regular and up) must have a contrast ratio of at least 3:1 against its background.

 I know there are more factors which have to be considered while selecting the right color theme for your mobile app design, but I really hope these points would also help you get a clear understanding of the app color theme ecosystem.

BTW, I forgot to mention the app which really mesmerized me with its looks, was developed by a leading mobile app development in australia Techugo, which indicates, developing your next app from their team would be a beneficial decision.

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