Friday, July 28, 2017

Mobile Ux Design Tips To Boost Your Mobile App Success

Studies reveal that almost 35% of mobile app engagements last less than a minute due to app UX at large…it clearly speaks that

WE FIRST BUY FROM OUR EYES

When I install a new app, the very first aspect much before its usability even mesmerizes me is the app UX, something which helps me to connect with the mobile app with a visual language. The visual language works directly on your user’s psychology and helps your mobile app to create a bond with your users. I have largely observed that visuals work faster than content, or in other words, visuals create a platform for the content to be read further. If a mobile app fails to catch the attention of its targeted users, then no matter how well the app features and the functionalities are imbibed within the mobile app, it would fail to gain the attention it deserves. So you need to spend your efforts and need to be specifically dedicated to create a strong laying foundation for your mobile app. Following I have picked some of the essential factors, helping your mobile app to get a praiseworthy UX…

Give A Reason To Your Users

Your users are actually very smart, they cannot accept anything which you offer to them, since they have plenty of options with them to proceed with and they want something best, so as a priority you need to ENGAGE your users, and need to create a reason so your users can use your mobile app. A reason which allows your users to get attracted to your mobile app, but you don’t need to turn evasive with your approach rather try to be succinct to portray your creativity in UX. So, it is advised to do a thorough research of your target audience and then devise a strategy to deliver the most delightful experience. 

Minimum Is Maximum

When it comes to a mobile app, users look for something which is minimal, but speaks the app interface clearly. Try to keep the design as clean as possible with no cluttered look. Users prefer a mobile app which has least, but worthy design elements, the more number of designs only confuse your users and they would not prefer to use it further, so let there be a seamless transition between practicality and purpose, this would let your mobile app to raise the user experience to the next level.

On boarding Experience

A mobile app is a playground, wherein your users come and judge the quality before hitting on their favorite game, which means your mobile app has very limited number of time to slay the completion with the first impression. The very first few seconds your users spend on the mobile app after the installation process gets over is called ‘on boarding experience’ and works on breaking and making the life cycle of your mobile app on their mobile phones. Unfortunately, around 80- 90% of the downloaded apps are used once to be deleted further, due to poor on boarding experience. Keep this experience simplest, do not stuff the app intro with huge numbers of screens, this would only irk down your users and they would not remember everything your app tutorial has tried to teach them. Also, it is always better to follow better ways to welcome users instead of bombarding them with tutorials, like guiding users to the next actions they need to do for performing some specific tasks within your app, it is an interactive way to connect with your users.

Let There Be A Confirmation

I personally like the two blue ticks, which pop-out on popular social media platform WhatsApp, when somebody reads your message, it gives a very personalized treatment, that a mobile app is helping you out to reach others, as a matter of fact, a mobile app has no role in forcing the reader to convert that one tick into two blue ticks, but it helps a lot in confirming. In the same way, you also need to think of a way to give the confirmation to your users, when they finish a task, it can be in the form of visual hints and messages to speak the confirmation. This actually helps your users to come to know how your application actually works.

Choose Smartly

I personally have felt that certain mobile apps with high usability consume more battery than others, this happen due to the amount and choice of colors you have picked and background services such as location detection are the major culprits behind the battery drain. Your users can never be willing to use your mobile app by keeping their mobile battery life on stake. So keep the UX simple with the color theme, short navigation, and limited background services.

Don’t Make A Clone

At times, many apps are just the clone of others and it is expected that these apps would carve a niche for themselves. HOW? I think it is a crime even to expect, that two different mobile apps, with two different names, but same looks and functions would gain popularity. Remember, it is good that you study your competitors, but you don’t need to adopt everything your competitors have to offer, invest your creativity in the UX and try to find a sensible balance between your app and your competitors’ mobile apps to provide a compelling user experience to your users, to stay one step ahead in the competition race.    

You need to understand that mobile app UX is never a one-time process; rather it is a progressing work, which needs to be upgraded on the basis of users’ likes and dislikes. You need to be proactive to conduct the requirement analysis of your mobile app’s usability and improve the UX accordingly. It is sad to know that in today’s time a very limited number of mobile app development companies pay serious attention to UX and its significance, which usually lead to app failure. So you need to pick a right mobile app development company, which is filled with every required ingredient of mobile app success, I know it is tough and stressful to choose such mobile app development company in this competitive era, so I have brought down the solution for you in the form of a leading mobile app development company – Techugo.

Techugo team consists of top mobile app designers to help assist you with every step of your mobile app development strategy. Their team members are dedicated to consult, brainstorm, manage the project, design, develop, test, launch, and market your mobile app in the best possible way. You can get in touch with the Techugo team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement.

You can reach the Techugo team at:      
sales@techugo.com
Skype: aks141
Skype: ankit.techugo

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