How To Write A Winning App Description For A Successful Mobile App

A mobile app has to go through various stages and development is not just the end, but a start of a new chapter for the mobile app, where it begins its journey of convincing the users to download it.

You would be surprised to know that there is one most important factor, which makes the mobile app users stay, check and convert that stay into a download, and that is none other than Your app's description…

Yes, it might sound so astonishing and different to you, but actually this is the fact, that your app description helps your mobile app to get sold eventually, so don’t take the app description lightly or casually, but it needs a series of creativity and passion invested together to brush up the last stroke of selling tactic.

When a mobile app goes through the vigorous development process, every inch of it goes through a complete overhaul so it can come up to the expectation and the standard of users and trust me it is not as easy as it sounds, but it has to go through a severe transformation every passing minute to come out with flying colors.

The role of a mobile app developer is beyond your imagination since they give a reality platform to your app concept, but sadly the efforts invested in the mobile app can go wasted if no users come to download your app.

It is indeed a horrific situation to think about even, but you need to be much aware with this fact so you can take the required measures to rectify the situation, before it turns into a disaster for your mobile app and one of the most suitable measures to handle this need is by writing a good app description .

Why App Description Matters

App description works as a window a synopsis, an extract or a trailer for your mobile app, which gives enough reasons to the users to download the mobile app.

Worth to mention when users find your mobile app in the respective stores, the first thing which catches their attention, after the screenshots, is the app description, which is followed by the reviews.

Thus if you want your mobile app to get downloaded and appreciated at its best, then a good app description is much required.

Are you not aware how to write that sizzling and eye-catching app description? No need to worry, that’s why we are here today, to help you write a befitting app description for your mobile app so it can become hugely popular…just let's explore further…

App Description Must Be Captivating

I know it is a hard task to accomplish because whether it is Apple or Google Play, both have their own word limits, for instance:

Google Play, allows 80 characters preview field for the short description and for the Full Description, it gives you 4000 characters limit.

Whereas, Apple let’s 170 word limit for short description and for the long description the limit is 4000 characters only.

So getting a captivating app description falling into this word-limit set is something very demanding and needs extra care to be given.

The very first sentence of your app description must have the power to attract that targeted audience base without a fail.

Keep It Succinct

Your app description is something which has the word limit and it means clearly that you cannot go evasive about your approach and you have to use the words a very limited and accurate form.

Thus you need to understand what the main purpose of your mobile app is and how it can be written in the shortest and engaging form.

Don’t Talk About The Bushes

Your app description must cut-short the chaos of writing that we are a US-based company, directly hop on the main objective of the app, and make sure that you write only the benefits users would get from your mobile app.

Don’t make your app description pot-holes filled road to reach your ios application development, by mentioning the features, rather you should focus on writing the features in a way, that it can reflect the app’s usability to the users.

With this approach when you publish your mobile app on the stores, then the users’ attention is captured largely by your mobile app.

Remember your app description would help you to get noticed by the targeted audience, thus it is highly recommended to insert every possible discoverability factor in your app description and help it to gain success.