Fallacies To Be Avoided In Mobile App Marketing

I am extremely happy to admit that every micro-moments happening within and around our lives are highly affected by the applications today. 

I don’t think if I have said something unusual which can cause any sort of controversy, rather I believe I have spoken the fact, which is only telling the current situation, which is laden with technology. 

However, looking at this condition, a presumption takes place that mobile apps can grow successfully in no time and there is nothing to stop them since they get officially launched in the market.

But do you know, this is a misconception in itself, and you need to comprehend that every mobile app requires the strong marketing plan, otherwise no charm in the app can bring the users’ attention to its platform.

To some out there this fact might sound little rude and would create a moot point stating app can attract an audience with its features and functionalities; yes you are right, but do you really think that it is easier for the app to mark its presence in the market, amidst the chaotic flood of existing apps.

Of course, it is not easier, and this demand is addressed by Mobile App Marketing. 

App Marketing is eventually a topic, which can never be sufficed to one or two steps, rather there is a myriad of different strategies to be followed and that can be turned into an ala carte option as well, means you can pick what suits your app, and chuck away what doesn’t. 

Till here the story sounds interesting and engaging, but there is a flip side of this saga as well, where you get to know that there is an equal number of misconceptions as well related to the app marketing.

Sounds fussy and more complex, but you don’t need to go panic, as there are ways which can help you survive the odds of misconceptions with the measures mentioned in this post.

So let’s not waste any moment further and grab every bit of information to win the battle of myths shared by the app marketing industry.

Speaking Technical Language Only

A mobile app can never be explained without being technical!

Common is what you think? Then you need to change your thought process because a mobile app can be described in the plain and the simple language as well. 

The technical language might sound easier to you but may not serve the purpose of users’ comprehension level. You don’t need to infuse the heavy and technical words in the app marketing content, rather keep it as light and simple possible to help the users to understand and relate to the app services. Thus mention every bit of app features in a way so that user would know that how this app can benefit them.

Giving Excessive Information Helps

I agree app marketing has various funnels, through which you can score your card of app’s success, but that doesn’t mean that you need to speak everything in one go.

Couldn’t grab what I just mentioned?

Ok, lemme explain more clearly, users come from different backgrounds, and they look for convenience through your app, but if your app keeps barging their personal space through excessive marketing pop-ups, then it only let your users feel discouraged to use your app.

If you would check from the users’ perspective, even you would have opted for the DND services, on various occasions to shoo away those troubling marketing notifications, then how can you expect your users to survive that phase?

Ensure that your users are getting only the REQUIRED amount of marketing notifications, and it is respecting the users’ preference and is not invading their privacy through any means.

Post the users with the required information and do it in accordance with analyzing the users’ behavior.

Trusting Gut Feeling More Than Research

You are, not the fortune teller, and when it comes to dealing with the nerves of technology, then you need to understand that technology can only be imbibed within the app interface through the study of research and analysis of users’ behavior and demand.

You can't go ahead with your gut feelings, however, I agree that you make an emotional bond with your app and eat, drink and even sleep the mobile app to make it work efficiently. 

But in this run, sometimes the app marketing strategies are being decided on the basis of the gut feeling and also on the basis of the past experiences, but here is hat everything crumbles the tower of success.

Do you know why?

The reason is simple, every app is unique and thus its marketing approach also needs to be different. Maybe something worked for your previous app, but there is a guarantee that the same strategy would work for the current app as well.

Thus take the reviews and the opinions of the marketing experts from your tea, and let them do their magic on the app; you can be influenced by the past experience, but don’t let it dictate the complete regime of the marketing.

Testing Is Not Necessary For Marketing

Marketing works on your users’ psychology and encourages them to buy the product or use the app further, but if after downloading your app crashes or gives bug-filled experience, then every single step of marketing invested in the app, goes wasted.

Testing of a mobile app makes the app experience sans error and make it an efficient piece and needless to say the bug-free app, only adds the cherry on the cake of marketing, making it more charming and alluring.

Henceforth, you must not avoid the testing as it only helps your app marketing to be proven accurate.

On the other hand, on hearing the term, app marketing, the jingles started to ringing in our ears, expecting it to be something unique and exclusive for a specific app, which creates an unknown pressure on the app, to fit the requirements of the users through every inch. 

This can only be achieved when you decide to proceed further with a leading top mobile application development company , to help your mobile app concept get developed, designed and marketed well, so a maximum number of users would install and enjoy your app product, and consequently help it to gain the further achievement.