WHAT MAKES A SUCCESSFUL WALLET APP

Since the demonetization act sneaked into our life with a bang sound, there has not been a single individual who is still remained alien with how to deal with the financial matters through a mobile app. When it comes to mobile apps, we know and relate to them most with a gaming apps, beauty apps, eCommerce apps and now mobile wallet apps as well. A payment gateway app or mobile wallet app is not a new concept, yes, you heard me right, these apps are very much available and existing in the app market for a longer time, but a very limited number of people from the society used it, in India specifically, but demonetization has turned the game and now every existing mobile app offers the payment gateway integration within their apps.

How this broad change has occurred, worth to mention, all the credit goes to our honorable PM Modi, whose decision not just helped to remove the black money out of the Indian economy, till some extent, but now even an 8 year old knows apart from the gaming apps, that what is the PayTM and the cashless movement is the latest fad and talk of the town. It’s a well-known fact that when it comes to manage the financial aspect, we all play extra cautious and curious, so the monetary aspects can be handled with brains not the hearts. It is indeed a dream come true, where even a local tea-hawker is able to accept payment for your daily hot cups of tea, through wallet app, but unfortunately many a times these mobile payment apps create technical issue, which gives at times an unwanted feel to quit the app and opt for another option, but there are certain features responsible for such glitches to occur in the wallet app, which, if taken in consideration in advance, during the app development process, then your wallet mobile app can do wonders, so let’s begin the discussion further:

Location Based Service

What is the first thing which comes to your mind when you use a mobile app, but of course everything under one roof? In the same way, when your user picks the wallet mobile app they should be given enough shop hunting options, which can elaborate it further that which shopping destinations support their mobile apps, it will not just help in the favor of your mobile app, but will also create the popularity of your mobile app amongst your potential users.

Sheer Status

The basic doubt every customer has, that how would I know what happened to my money in case of transaction failed and how much I spent, it is a very basic but logical query raised, so be transparent and clear to your users, and integrate the functionality in your mobile app which would give them a sheer status of their transactions, it would help the users develop trust factor with you.

Light Weight

FB is a heavy application and we all know it requires sufficient data, so it can work well on 3G and best on 4G, but the same Facebook when rolls on in Kenya, has the light version, which can run seamlessly on 2G network as well. Is it surprising? For me it was which meant that a same app can be heavy or light also, depending on the demand. The same theory is needed to be applied on your mobile payment apps as well. You have to ensure within the development cycle that your app is easy and light weight, so would not take more time to display. Maybe you have hit the bull’s eye by creating a wallet mobile app, but if your mobile app fails to be easy and lightweight it would never reach the hearts of your users.

Security Should Be Your Priority

Security and money always go hand-in-hand; you can never miss either. Although technology has made the most favorable advancement, yet the threats related to security have cropped up from every angle, such as:  hackers and Cybernetic attacks. With a wallet mobile app you need to play extra safe, due to the constant money cycle remains connected to your bank account, so security must be the prime concern of every mobile app developer while developing the mobile payment apps to keep the existing data and money transfer a security checked concept.

Digital Coupons

Everyone loves to be rewarded and if the reward comes from a payment mobile app than it is the icing on the cake. You must offer coupons, discounts, daily deals and promotions via mobile apps. Through these coupons, your users can carry and redeem the coupons easily, without a fear of losing them and can avail the discounts offered by your mobile app, this would increase your user base and also your app popularity would get multiply sooner.

Investment made in mobile payment apps, would be worth to look out for, which would continue to increase your business revenue by the passing time. The ongoing demand of online shopping has made the mobile wallet or e-wallet one of the hottest payment technologies. If you have concept related to mobile payment app, then you should not delay it further, rather pick the stream and let the technology play the role in your monetary demands. At Techugo, we take pride in developing the mobile apps for the  leading brands to startups and our mobile app development team  has the expertise to create a unique  variety of mobile app solution for your business needs, which would help you to showcase your idea, goal and dream in the most informative and engaging way. Our team of top mobile app designers is here to help assist you with every step of your mobile app development strategy. We consult, brainstorm, manage the project, design, develop, test, launch, and market apps in the best possible way.

You can get in touch with our team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement.

You can reach us at:

sales@techugo.com
Skype: aks141
Skype: ankit.techugo

Source: http://www.techugo.com/blog/makes-successful-wallet-app/

WHAT TO AVOID IN MOBILE APP MARKETING

Having said that the micro-moments of our daily lives are highly affected by the mobile apps today would not be wrong, since technology is the most trending feature and has given birth to the most beautiful aspect in the form of mobile apps. Mobile apps are not minutely handled by the development only, but the actual story starts when you start to market your mobile app and you find something is wrong. Well, it’s not always the scenario that whatever you cook would always be relished by your users, unless it is in their interests and off course served on their favorite plate.

I might have confused you further, by offering a soup of mix and unknown ingredients, just to expand it further, your mobile app needs marketing after the launch and you can’t expect your guardian angel to save you every time, but would expect you to utilize your brains and implement what works best for your mobile app. We all love creativity and trying it in different ways to fit our needs is actually a need of today’s time, you create the best mobile app with in-demand concept, but when it came to inform users, you missed it and let the luck favor the best. You need to comprehend and accept this fact very wisely that even if your mobile app is the most happening mobile app, but if it is not marketed well, and then it can never create a stir in the market. There are certain Don’ts to be followed religiously while opting for a healthy app marketing strategy. Let’s explore further…

Don’t Speak Too Technical

You are an impeccable technical guy, your technical expertise cannot even be challenged, but what you forget here, that your users are not as technical as you are, so speak in a language which they can relate to. The content integrated in your app marketing should be user friendly and must not focus only on what the features your mobile app offers, rather it should also focus on that how users can benefit from it, for instance, if you have restaurant mobile app, then it should not speak what are the features offered by your mobile app, but also that how a user can benefit from those features.

Don’t Bug Your Users

We understand that app marketing, is a vast field and yet to be explored further by most of us and it has created some of the best possible solutions for your business, but what is the most painful aspect of any app marketing is, when you get a feedback stating that this app sends unnecessary messages, oops, something was broken within, but is a harsh fact, so accept it. Just brush your memory and re-think, why do you choose for DND service from your mobile operators, reason is simple you get bugged, although some other people around the world must be opting for the offered services also, but those who don’t want they opt for DND. Unfortunately, your mobile app does not support DND service, but uninstall or notification off for pop-up messages only, although sending messages is a part of your marketing strategy, but if you fail to identify the targeted user base, then your app will never gain the positive image.

Don’t Let Your Heart Rule

A very famous perception amongst the app developers is, that they trust their gut feelings more than the reports and research. Every app developer creates an emotional bond with their mobile app, during the process of app development, and most of them treat their mobile apps as their babies, where they eat, drink and even sleep the mobile app and make the final excellent output, but at times they make the app marketing decisions on the basis of their gut feeling or past experience, but not on the basis of the research result, which most of the time gets clashed with their beliefs. So just take a deep breath, it is 100% true that you can never think wrong for your mobile app, but you need to trust on the opinions and views shared by your marketing team, since they combine their marketing tactics with the demand of your mobile app, to give a final app marketing strategy.

Don’t Avoid Testing 

I downloaded an app few months ago and found it full of bugs and I ended up uninstalling it, later I was told by my colleague that it was in testing mode not the final and now the final version is available, I was appalled to know that why the developer let the unfinished mobile app to get uploaded on the app store. Remember your mobile app if not finished, then is not required to be published on the app store, it will only create further ruckus for your mobile app health, since due to bugs, users will only leave the negative comments, to destroy the future of your mobile app before even it may start.

App marketing might sound an interesting term, but is very sensitive as well, if not handled with care it can damage or create your mobile app image in a jiffy. You need to pick the app marketing strategies, very carefully, don’t simply think that what worked for your last mobile app would work in your recent mobile app also, it is not always possible, due to the individual demand of every mobile app and its users. At Techugo, we take pride in developing the mobile apps for the  leading brands to startups and our mobile app development team  has the expertise to create a unique  variety of mobile app solution for your business needs, which would help you to showcase your idea, goal and dream in the most informative and engaging way. Our team of top mobile app designers is here to help assist you with every step of your mobile app development strategy. We consult, brainstorm, manage the project, design, develop, test, launch, and market apps in the best possible way.

“You can get in touch with our team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement. “

You can reach us at:

sales@techugo.com
Skype: aks141
Skype: ankit.techugo

Source: http://www.techugo.com/blog/avoid-mobile-app-marketing/

WHAT TO AVOID IN MOBILE APP MARKETING

When you are developing mobile apps you have a dream to make it big, your app marketing crash down your dreams. App marketing if not taken seriously can cause sales slump and would affect your expected overall return on your investment. This infographic would help you to entail the expected result from your mobile app, just follow them carefully.

Techugo team is full of top mobile app designers to help assist you with every step of your mobile app development strategy. We consult, brainstorm, manage the project, design, develop, test, launch, and market apps in the best possible way.

“You can get in touch with our team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement.”

You can reach us at:
sales@techugo.com
Skype: aks141
Skype: ankit.techugo

PITFALLS OF MOBILE APP DEVELOPMENT PROCESS

Mobile app, this word strikes a balance of technology and innovation within us, but this balance can bring disaster if not followed appropriately. As a user, before downloading a mobile app, we go for thousand more other ways to satisfy our pool of requirements and check the feedback/reviews, star ratings before downloading. Undeniably, the app stores are flooded with different mobile apps, and you name a service and an app related to it, is available on the app store, but there has been a bigger number of mobile apps available, which are not even downloaded for a long time, although the app developers had put efforts on those apps and also the reason for which those apps were developed were never met. The crux of the talk is, if mobile app development process is not picked carefully, then your mobile app can never see the sunshine of the success. I don’t mean to scare you; rather I meant to get yourself prepared. Prepared for the betterment of your mobile app future and survival, many a times an app is developed and get extinct without being noticed by anyone in the app market. There are certain methods, if followed religiously can turn the game in your favor.

App Platform Selection

Every app developer needs to understand one common app platform can never fit the need of every user. Only by considering that Android would work for the mobile app requirement, then let’s get the confusion clear, that users of every app platform exit in the market, so you need to develop your mobile app on more than one platform, depending on your targeted audience demand. So research and check which mobile app platforms are mostly used by your audience, accordingly pick the suitable options, don’t make your decision on the basis of your last client’s choice or your choice, because every business has its own set of requirements.

App Needs To Meet The Demand of Customers

We agree, its way too hard than thought of, to keep the users hooked to your mobile app. If users don’t get what they want, even though your mobile has the best UI/UX, your users will never be attracted to your mobile app. The formula is simple, when you walk in the market and you don’t get what you want, and then rest of the stuff, even of the superior quality would never catch the glimpse of your eyes. Every user downloads an app for a reason behind, if that expectation does not come across after the downloads, so it is very much obvious that your app would be uninstalled and would get a bad word from your users. The app functionalities/ features must be made only after sifting down their demand and proper planning channel should be created to meet that demand in the most constructive way of mobile app.

A Well-Planned Version is Required

I will share my personal example, my 8 year old niece downloaded a cooking game, but the app had no proper way to showcase the information, the menu buttons were hidden inside the guide section, for sound settings, the game had to be re-started and many more other problems. Once she complained this to me, I found the game app functionalities very tricky for 8 years old, so I deleted the game instantly and downloaded the other options available in the app store. The same can happen with your mobile app as well, if users will find no systematic approach within the app and would quit the usage of your mobile app. Remember, users have a huge demand, they want the mobile app to serve their purpose and should have a seamless interface, where they don’t need a help of a third person who can decode the usage efficiently. Ensure that your app offers the information easiest way.

Don’t Overload

Many app developers flaunt their unbaked knowledge and integrate millions of different features within one mobile app only, which force them to neglect the required concentration on selected and few features. What they fail to understand that unless the app has a clean look and have less features, it can never be successful. Other features need to be introduced to your mobile app gradually with the app updates. Just for an illustration, WhatsApp on its launch had minimum features, which helped the users to get accustomed to its usage and existing functionalities, later stages WhatsApp received many other features, on the basis of users demand and expectation, had they launched all the features with the first version of the mobile app, then the app would never have gained such a huge chunk of user base which is increasing at every second. Do not implement the unnecessary features in the first go, rather study your user’s usage and demand and accordingly make the feature integration in the upcoming app upgrade.

App Icon

The app icon is your brand image management tool, users see your app icon on their phone screens and it works on their psychology to remember you as a brand every time they click on your app icon. Your app icon should be created precisely to create a global identity for you, do not pick the design randomly but let it be carved out to attain the perfection, avoiding it would be a disaster for your mobile app in the long run.

An app development process begins with a concept, but completes with app developer’s efforts, skills and experience. You need to ensure that you have picked a right mobile app development company for your product/service, failing to do so, can create a major problem in the mobile app existence. The perfect strategies picked for your mobile app development help in the ‘Survival of the Fittest’ in the app market. At Techugo, we take pride in developing the mobile apps for the  leading brands to startups and our mobile app development team  has the expertise to create a unique  variety of mobile app solution for your business needs, which would help you to showcase your idea, goal and dream in the most informative and engaging way. Our team of top mobile app designers is here to help assist you with every step of your mobile app development strategy. We consult, brainstorm, manage the project, design, develop, test, launch, and market apps in the best possible way. You can get in touch with our team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement.

You can reach us at:

sales@techugo.com

Skype: aks141

Skype: ankit.techugo

Source: http://www.techugo.com/blog/mobile-app-development-process/

BEST MOBILE APP DEVELOPMENT AGENCY

The coffee shop down the street or the spa 2 blocks away, are all offering their services to you 24/7 through mobile apps. If you think that mobile apps are only an exclusive feature for the top brands then you are absolutely wrong and you need to understand and accept the fact that mobile apps are an integral part of every business be it small or a famous brand. You only need to focus on selecting the best mobile app development agency for your mobile app solution, and it will work wonders to shoot the arrow of your sales upward.

In order to pick the best mobile app development agency, you need to consider a few logical facts, like, smooth transition, simple interface, unique design, and relevant and succinct app content, combining these features; you can get a better mobile app solution for your product or services. You must look out for a best mobile app development agency for your business, which can provide an impressive and unique experience users to create an incredible online shopping a much simpler and seamless experience they ever have had. Techugo is the best mobile app development agency and has catered to numerous well-known brands from India and across the globe.

Team Techugo, takes immense pleasure in developing the top quality mobile apps for the leading brands to startups and our best mobile app development team is highly dedicated to offer the mobile app development expertise and skills to create a unique variety of mobile app solution for your business needs, which would help you to showcase your idea, goal and dream in the most informative and engaging way. Our team of top mobile app designers is here to help assist you with every step of your mobile app development strategy. We consult, brainstorm, manage the project, design, develop, test, launch, and market apps in the best possible way. You can get in touch with our team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your mobile app requirement.

You can reach us at:

sales@techugo.com

Skype: aks141

Skype: ankit.techugo

Source: http://www.techugo.com/blog/best-mobile-app-development-agency/

STRATEGIES TO INCREASE MOBILE APP REVIEWS

 

Mobile apps are the biggest source of entertainment today and its existence and relevance are beyond the expression of words, but the success of a mobile app does not only count on merely on one factor, rather there is a huge number of reasons to make an app successful and get noticed by your users. The positive app reviews are indeed one of those significant factors to make your mobile app a success. It is a proven strategy that we all get influenced by other’s reviews and feedback, which is also a reason behind why celebrities are asked to endorse the brands, so their followers can trust and buy the products. A very common phenomenon revolves around every single client is that my app should start creating the revenues, just after the launch, which is next to impossible, without a proper app marketing strategy to be followed.

You need to understand that a very crucial part of app marketing is app reviews, which let your users choose and make a decision to download your mobile app. The reviews given by your loved ones are necessary coupled with the genuine feedbacks shared by your users. Unfortunately, the positive reviews are not always experienced by every mobile app but the bad reviews, whenever a user faces a problem in the mobile app they start venting out their frustration in the review section, which is indeed not good for the health of your mobile app in the long run. You need to collect more numbers of positive reviews as much as you can, do you think it’s beyond the bounds of possibility, then you can get a sure curve line on your lips, because it is very much possible, to know more let’s read further.

• Why App Reviews Make A Difference

It is a well-known fact that people around the world trust the reviews before making a purchase, and when it comes to a mobile app, then app reviews work as a loyalty bonus for your users to download your app and trust its content. As per a study conducted around 80% users quit the download process after reading a negative mobile app review. So, on a larger scale, the reviews somehow decide who would download your mobile app or would make in-app purchase. The other relevant factor is that users generally trust the apps which come first in their app search, and the positive reviews only help the app to secure the first place in the app store.

• Your App Matters

It might sound boring, but unless your mobile app is good enough, garnering the positive reviews, is a far distant affair. You need to get an app, which is perfect from idea to conception, be it its interface, design, app concept, content and every single aspect related to a mobile app, failing to which you can never expect your mobile app would carve a niche for itself. Users have turned smart today and have loads of options available if your mobile app fails to meet the demand, then no fake review or app marketing can help the app to sustain in the market. So the very first thing you need to understand is to make a remarkable piece of mobile app, to attract the users.

• Integrate App Review Plugin

I personally have noticed, when we achieve a hard task or a project in personal or professional life, then we can accomplish the most hated or time-consuming another task in a jiffy, it simplifies the equation, if you are going to add app review plugin within your mobile app, and ask your users to review you or give rating after the completion of some task or clearing a hard level in game mobile app, would certainly attract the maximum good reviews or ratings. Both iOS and Android have an easy and simple approach to adding an app review plugin, try this and you would be amused to see the results.

• Offer Prompt Reply

To have flaws is not a bad thing, but not to improve it, is a sin. When it comes to a mobile app every user comes to your mobile app, with certain expectations and if those expectations are not met, the frustration to ooze out of them is not surprising, they would hurl the most acerbic and hurtful language in the feedback section, but if you reply them promptly and resolve the issue and then inform them again on the same feedback wall, would create a difference. You would not only pacify your angry customer but would also create an image for other customers that you are always ears to their issues and put your efforts to resolve them. This strategy would win you over the existing customers and would bring more potential users, who would read the feedback section before downloading your mobile app.

• A Proven Strategy- Gamification

We all love gifts, just like the incentive technique, this technique also promotes the reviews, which can be earned through various promotions and contests. Once a user reviews your application, they would be offered numerous discount package and cards, you don’t need to offer a big deal on these packages initially, but you may start with less and get the users review your mobile app.

• Timing Should Be Accurate

Imagine you are sleeping, and suddenly somebody shakes you to review your last watched movie of your favorite star, no matter how well-defined that movie had been or your love for your actor is, at this stage, you would only give a bad review or would avoid the situation, the same is the case for the app review timing in your mobile app. If you ask the users to review your app just after downloading or when the app crashes, then you can never expect the favorable outcome. The timing matters a lot when it comes to get a positive mobile app review from your users, the inappropriate time-slot for the app review would irk your users further and you might receive an uninstall then a positive review.

Above all, remember one satisfied user brings 100 more and one unsatisfied user creates an aversion for another 1000, so you need to make your mobile app perfect from every angle and it should not be that your app does not deliver what your users yearned for, else you would always starve for positive app reviews. Never ever opt for the fake reviews, since it might lead to app suspension and the user will decrease if they don’t find what they are looking for in your mobile. You must follow the above-mentioned app review strategies to help your app creating a niche for itself.

At Techugo, we take pride in developing the mobile apps for the leading brands to startups and our mobile app development team has the expertise to create a unique variety of mobile app solution for your business needs, which would help you to showcase your idea, goal, and dream in the most informative and engaging way. Our team of top mobile app designers is here to help assist you with every step of your mobile app development strategy. We consult, brainstorm, manage the project, design, develop, test, launch, and market apps in the best possible way. You can get in touch with our team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement.

You can reach us at:

sales@techugo.com

Skype: aks141

Skype: ankit.techugo

Source: http://www.techugo.com/blog/strategies-increase-mobile-app-reviews/

IPHONE APP DEVELOPMENT COMPANY

Apple has won the hearts of many through its quality, seamless transition and innovative ideas. iOS is certainly a one of its kind, which has turned the game of technology from every aspect. To get an iPhone application for your business can give an instant hit to your sales chart, the only factor you need to focus a little more on, is the selection of choosing the top iPhone app development company for your business domain. You have to pick the top iPhone app development company on the basis of a few factors, such as, considerable solution experience ranging from developing the engaging iPhone mobile apps with the most powerful UI/UX to attract the users.

You should not get swayed by the cost-factor, although it is an important aspect for every client, but choosing an iPhone app Development Company for your business solution on the basis of pricing, is not a favorable task. Rather, you should explore the services offered by the iPhone app development company to render the business-centric iPhone mobile apps, which would satisfy the ever-increasing demands of your customers. To proceed with your iPhone application development, you may choose Techugo- a top iPhone application development company and specializes in developing innovative and robust iPhone mobile apps for our clients across the globe.

At Techugo, we take pride in developing the iPhone mobile apps for the  leading brands to startups and our iPhone mobile app development team  has the expertise to create a unique  variety of iPhone mobile app solution for your business needs, which would help you to showcase your idea, goal and dream in the most informative and engaging way. Our team of top iPhone mobile app designers is here to help assist you with every step of your iPhone mobile app development strategy. We consult, brainstorm, manage the project, design, develop, test, launch, and market iPhone mobile apps in the best possible way. You can get in touch with our iPhone application development team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your iPhone mobile app requirement.

You can reach us at:

sales@techugo.com

Skype: aks141

Skype: ankit.techugo

Source: http://www.techugo.com/blog/iphone-app-development-company/