Tips On Branding Your Mobile Apps

Mobile apps are nothing new in the market and have already captured each and every existing business domain and the left ones are in the process of adapting the app, thus making the app business more complex and complicated.

But there are certain aspects need to be considered while developing your app and one of the major concerns out of all is the app branding.

App branding? Do I need to brand my app as well?

Yes, you need to and you cannot escape from it at any cost…

App branding is just another leaf from the marketing and it needs to be done, in order to help your mobile app to outgrow the competition mangrove. It needs to be done so the mobile app can get recognition in the app development market and the targeted users would get to know about it.

But how can I promote or market my mobile app?

Well, the mobile app needs to be branded and recognized from every inch, so there will be no loophole remained within the app. There are many ways the app can be enhanced with its branding image, out of which I have explained a few in my writing …

Proceed with pre-app launch

Do not sit till the app gets launched and make a final hustle in the market, rather make a loud noise about your mobile app, from the very initial stage of the android app development, wherein you can indulge in pre-app launch marketing strategies for your mobile app and get indulged into a promotional website for your app, would be the best choice to look for.

A promotional website for your mobile app, is the wonderful marketing tool, wherein you can post more about your app functionalities/ features in the short and descriptive form of video content.

The app teaser needs to be of 10-15 sec, showing the major and the specific elements of the mobile app.

Let content speak for your app

Your app needs to be addressed with every possible element, and content marketing cannot be excluded from this list. You can give a glimpse of your mobile app to the users, through the piece of content which you are going to write about your mobile app in the form of Blog, Article, Infographic, PPT and many other ways to keep your audience updated about the mobile app.

You can get the above-mentioned strategies integrated into your mobile app platform when you Hire UI designer and Hire Mobile App Developer for your mobile app design to compliment the app branding strategies.

Some Essentials To Be Considered Before Outsourcing Your App Needs

Got the app concept?  

 

It is unique, different and is complimenting your business needs, but how to deploy the app into a full-fledged development process?

It is not just a question but a concern too, which has to be handled with care since your business future relies on that technical piece, which can take your business to the next level, only if you consider following some of the most important segments while outsourcing your app development needs.

Do I really need to outsource my app development needs?

A very logical and valid question to be asked, but eventually, this question has a more logical answer to support it. When you think of developing a mobile app, first of all, it does not get build overnight and needs not just one person behind to build, but a pack technical experts to help you with and there are other reasons as well which convert hiring the iPhone Application Development Company to get your dream gets converted into reality, such as:

ü  You save a lot of time

ü  The risk factors get reduced

ü  The pre-marketing can be initiated

ü  Receive quality-enrich end product

ü  Saves your cost in long run

I feel the given points are sufficient to make you comprehend that why you need to outsource your app requirement.

But the story of app development does not end here, rather opens a new chapter, wherein you would be required to play safely while outsourcing your dream concept to an app developer.

It's creepy….and am scared…this too much to be considered, and I don’t know what all to keep intact in my mind…well, in that situation I would like to make the checklist for you of some of the Don’ts you need to consider while outsourcing your app development requirements….

Don’t pick on the basis of first come first serve basis

The moment you decide to outsource your app requirements, you would be surprised to know that there is a big pool of app development companies, which can give you the constant confusion shocks and it is next to impossible amongst that situation to select the right app development company for your app needs.

This is the actual task where you have to take the decision very carefully and you cannot afford to take any risk. The technical expertise of the team indeed has to be taken into consideration, but along with you need to take care some other facts as well as the problem-solving mindset and the professional attitude towards the work.

If these two aspects are found missing, consider the other option available with all the mentioned qualities.

Don’t pick for the pricing

App development is not an event, but a process, which goes on even after the app launch, in the form of the app update, new version or bug removal and these aspects can only be taken care of if your app developer is experienced enough to cater the specific requirements of your app.

When you search in the app market, there are different options available and some might suggest of least pricing compared to others. I know the cost factor is something, which always bugged you and if some company is promising to deliver the app at the least price, then what else could be better than this situation…right?

No, this ideology is absolutely wrong and you simply cannot rely on the least cost offer, since the least cost offering company often are the novice and untrained, which charges less amount, but are completely inexperienced of handling the in-between erupting technical challenges and in return abandon the app development in the middle.

To compensate the situation you would look for a top android app development company, and they would charge their regular development fees. This entire situation would lend you to spending much more than your expected app budget and your app would also be delayed.

Avoid picking a company on the basis of cost factor only….

Don’t pick without checking the past work

Every app development company, if best, then would have a client list to show their work done in past. If your app development company fails to offer then it's your right to ask from your app development company to ask for the past work. The projects your potential app development company has undertaken lately speak a huge deal about their technical expertise and creativity.

Also, you can take a much closer and unbiased look at your potential app development team through the top listing websites such as Clutch, AppFutura, GoodFirms and many more.

These portals help you analyze the potential app developer’s profile, client list, testimonials and reviews and star rating, which would be completely untouched by any marketing fabrication.

Don’t pick if the security is weak

No, I am not referring to the physical security f an individual, but the security of data. Just cross-check with your potential app developer the measures or the capability they have to secure your app data in the event of any loss.

Though the point might sound most trivial to you, but if you consider the hidden depth behind the point, then you would realize how far this point holds the significance.

These are some of the points which you can never afford to avoid while outsourcing your app development need to any top iPhone application development company, in order to get a sizzling app built for your business domain.

It might take a little time for you to research, but trust me the time spent on research would really get paid –off in the final result of your app, thus pay attention and don’t miss anything.

As always, until my next blog piece comes, keep yourself tech-updated and keep showering your love on my blogs

CIAO JJJ

Android Application Development Company

These days, Android devices are sold out as hot cakes, making the Android operating system one of the most popular operating systems globally. Android application development is gaining much popularity, with each passing day. So, if you are thinking to enter the mobile app market successfully, then Android should on top of your list.

Android apps are one of the best ways, to reach out to the masses in the most effective, and innovative ways. Mobility is a reality of today’s business environment. Take a look around, and you’ll see people busy with their smartphones and tablets at coffee shops, on trains, planes and yes, even while walking on the streets. With the increasing usage of mobile devices and mobile apps, android app development has become the most promising way to capture the attention of your targeted audience. Today, almost every business has its mobile app, in order to meet the customer requirements and be the users’ choice.

There are many reasons, why business should think about Android application development. Some of the most compelling reasons are listed below.

• ·         Cost-effective
• ·         Ideal platform to interact with large number of users
• ·         Streamlined app development procedure
• ·         Being open source, developers are free to show their creativity
• ·         High returns on investment
• ·         Customizable User Interface
• ·         Multiple sales channel
• ·         Easy app approval process
• ·         Easy integration

Android application development company is an exceptional approach that can help the business to extend the end user base. Getting an Android app developed is just like a long-term investment, which will help you to be on top of your users’ preference list. Android app development is the need of the hour. Almost every business is opting for Android app development. What are you waiting for? With Android apps, you will be able to reach your customers in a better way, as well as maximize your ROI. It’s high time that you start enjoying the benefits of Android app development.

You can get in touch with Techugo, a leading Android app development company, to get the best Android app developed for your business. Techugo will assist you throughout the mobile app development Company journey, and will create beautiful experience for you. So, embrace your business with the best Android app solution, and start your success story today with Techugo.  

How To Write A Great App Description

The app does not rank on a popularity chart overnight, but requires a series of precautions to be taken so it can be taken to the next success level.

In this run, the app description also counts and has a worth, which you cannot avoid.

The app description is all about your app and its functionalities coupled with features and it is really not an easy task to jot down the complete set of functionalities into few lines, which would be attractive and engaging at the same time.

IT IS NO MORE A SECRET THAT A GOOD APP DESCRIPTION LETS YOUR APP GAIN POPULARITY AND DOWNLOADS IN RETURN.

But the question arises, that how to write down this app description?

How to make it sound attractive?

What to write and what to avoid in this league to make it successful?

Well to get you the answer to these questions, I have brought this writing today for you so you can take a deep insight of your app description requirements.

Let's find out more about this article…

Choose App Name Appropriately

The app name which might look to you a very trivial aspect of app development actually has the maximum worth and the relevance.

The very first aspect your users get to see in your app is the app name and the icon, thus these both elements have the relevance and you cannot opt anything randomly.

The app name needs to have the descriptive layout of your app’s functionality and must be competent enough to beat the competition.

App Description

The very next aspect comes what and how to write the app description.  This is not going to be an easier task for you, and you may require investing your creativity and passion combined together to write short, crisp and relevant information in the app description.

When I myself get indulged into writing the app description for one of our clients, I was very confused initially, but then I conducted some research and came on the conclusion, which turned out to be a winning strategy for our client’s app, and helped the app to gain massive downloads…

And the strategy I followed stated:

      Mention achievements and reviews

The app description consists of certain word limit, in iOS 3690 letters, and in Android 4000 letters only for the long description, which makes it tougher for you to set every feature and functionality of the app to be mentioned in there.

Thus mention the achievements and the reviews which your app must have received.

Like you must have noticed in the movies, wherein it states clearly that this movie is developed by the director of (some popular movie), this strikes a chord in your users’ mind, that something already known is behind this app, and trust the app’s usability.

In this same manner, if your app also has something similar to offer like a known brand, then flaunt it and express it largely.

      Highlight the app’s characteristics

This is the most significant part, and you need to divulge the every app functionality and feature in a way which your user can relate to most.

For instance: Free app, free delivery, order tracking, add favorites coupled with the app functionality to make it more engaging.

Also, if your app is launching its new version, then don’t forget to include every information to be associated with the new version.  Like what’s new in version 1.3- smaller improvements, fixed and New…with this written material you let your users know what new your app has to offer and how it is different from the last version.

Tips:

§       Don’t write big and confusing sentences..keep the content SLAP (stop, look, act and purchase). Assume your description to be a mannequin on the showroom glass window, instigating the passersby to stop, look, act and purchase.

§      Don’t indulge in writing vague aspects which your app does not even contain. Keep the content simple and easy to be understood.

§       Don’t let the users get a confused feeling, that how this app would be of their benefit through your app description. Make every writing element of app description to be helpful enough for your users to assure the users how this app would help them.

In addition, keep the dosage of right screenshots, to be accompanied with the app description, and make sure the app screenshots also are speaking clearly the app functionality, since both the app platforms offer the screenshots limit, so utilize it smartly.

On the other hand, if you have not get your app developed till date, and still finding the best iOS Mobile App Development company for your app concept then getting in touch with the Techugo team would really help you in tons.

Techugo is one of the top iPhone app development companies and has already developed some of the most successful mobile apps across the globe.

So why not get in touch with the Techugo team and get your app designed by a celebrated app development company.

You can reach us at:

sales@techugo.com

Skype: aks141

Skype: ankit.techugo

How To Control Your App Development Cost

Yes, an app helps your business in many ways, beyond your imagination even.

The apps do bring the hidden benefits out of the closet for your business revenue and open the new window to opportunities.

But the major concern which hangs around the business owners, before picking an app solution is the cost of the app, which gives the jittery feelings to the maximum people, considering it something to be larger than life sort of…

Is the app development cost really that biggggg????

Maybe, answering it by bifurcating it into different segments, would help in real…

Unable to understand?

Why not stick around, and keep reading the blog further?

A better choice indeed…..so let’s begin the voyage…

The app development cost is highly affected by certain factors, which are unknowingly avoided while picking the app development, such as..

Selection of an App Platform

The app platform is not something which you consider as an app cost deciding factor because that is thoroughly a technical segment, but it would be tough for you to believe that your selection of the app platform, actually affects you app cost largely.

Every OS such as iOS, Android, Windows, and Web have their own specific targeted audience,

But many business owners in order to gain instant popularity opt for many OSs in the very first go.

No, I am not judging your choice, but I am here to tell you that by selecting many OS your app development cost goes higher, because the development essentials and requirements vary from one to another.

What is the solution?

The best practice here suggests that don’t pick many OSs in the very first go but look out for the user's demand and requirements.

For instance, if your user base hails from the US then selecting purely iOS would be a better deal, and if your users are from the Middle East then picking the Android and iOS together would help.

Thus conduct a research plan and explore which app platform is in demand by your specific audience.

Your App functionalities matter

It might sound little unusual but what is most disturbing here is that the enormous set of app functionalities make your app budget spike up.

Every app is a dream concept and a solution for the business needs, but the overdose of functionalities not just increases your app budget, but also is time-consuming.

What is the solution?

The solution is very simple to cut down your budget from the functionality department.

But how?

Yes, I know every functionality is needed, but not in the very first stage of your app launch.

Your users need some time to get educated about your app functionalities and you cannot expect your users to comprehend everything from the initial phase.

Sit and analyze that which app functionalities have to be a part of your app’s very first version.

Understand and implement only the required functionalities in the first app version.

This step does save you from financial drought and also your users receive suitable mobile app functionalities to get comfortable in the first go.

Section of an App Development Company

Am I kidding or what?

No, believe me I am not kidding and not even in the mood of playing any prank on you.

This point digs out some of the most bitter and harsh facts of app development company selection.

As a business owner, your first and the foremost aspiration is to cut down on the app cost through any means.

In this run when an app development company offers to charge you below than the market cost, your happiness no bounds and you instantly say yes…

It is disturbing, but an app development company which charges lesser amount, often lands your app into the pool of hot water, due to their inefficiency of handling the app project

As a consequence, you end up looking for a different app development company to complete your incomplete app project and end up paying more than the app budget.

What is the solution?

Do not pick the app development company on the basis of cost, but on the basis of their exposure, technical experience and the variety of clients and the industries served.

This set of information can easily be taken from listing websites, like Clutch, AppFutura, GoodFirms, AppDexa, Skilled and Extract to name a few.

These portals carve out the unbiased reviews from the clients and give you a genuine approach of client testimonial with a detailed interview.

By observing these tactics you can easily control your app development cost and in return get a perfect app solution to accentuate your business requirements and get your app developed by a top iPhone application development company.

Why Your App Needs A Landing Page

My app concept is a masterpiece itself and the functionalities and the features are the picture perfect to attain the huge popularity and SORRY, but I don’t need any other marketing tactic to sell my mobile app…I think this is a very common communication which happens between an app developer and a client when app marketing strategies are explained to the app owners. No, I didn't mean to offend anyone out there, it is definitely and perfectly fine to think like that until the time you are not aware of the actual benefits marketing brings to your mobile app.

A marketing is a healing stage for any product, to overcome the cloud of confusion and fear and the stress of the respective market, which are associated with the launch of a new product, worth to mention a mobile app is also not an exception, and it has an equal right to marketing and promotion to reach the targeted audience, despite having an impeccable set of functionalities to compliment it with.

The saddest fact of the SANS marketing strategy is that a mobile app has to go through a torturous process of survival in the market, amongst the ocean of mobile apps, and finally bid goodbye to the app world, without making enough and deserving recognition under its belt. Without a marketing plan, a most systematic app also gets tangled in between the mess of competition and dies a premature death. Thus, avoiding the marketing is nothing less than a SIN for your mobile app.

Marketing is a vast subject and has lot more to do, then meet the eyes. Every business and every industry has its own demand and its own marketing plans. For a mobile app indeed the ingredients get differ according to the app demand, but the recipe remains same, with one main and magical ingredient- A landing page or a Promotional Website for your app. With this blog I am going to discuss the magical effects of a landing page on your mobile app, so without wasting any moment just read ahead and experience the difference.

Give A Meaning To Your App Concept

The moment you initiate the mobile app, it has lot more to do with it. The first page of your landing page needs to speak the maximum of your app’s functionalities and must compliment the real concept. This page has to be designed with a strategy to promote the app and its features in a unique and engaging way to the users.

By doing this you would make your app a most preferred WISH-LIST item for your users and have an evening outlook look, you let your users discover the app. Thus you need to pay attention to app’s typography, color palettes, iconography, and logo, and o make it more engaging you should include introductory teaser items and an email sign-up form. Also, something which really influences your potential users is the crispy slogans, which are reflected on your promotional website or landing page’s splash pertaining to the app genre.

Garner Feedback from Beta Testers

Once you are done with the requisites to make your app landing or website an irresistible enough, the very next thing you need to get it indulged into is getting the significant feedback for your app. You must initiate with the video teasers to give more details about your app's features, a few screenshots, and additional materials. Also, the promotional content of your app must integrate with interactive graphics or short video promos.  Also, you must build the social media channels and include every social media link to make an efficient presence on the web. You need to have a seamless outreach to social media channels, so the potential people should be reached to get new perspectives to know what works and does not work for your app.

This task is easy to be achieved with the social media buttons integrated onto your landing page or website for your mobile app, through which the users can interact with you effortlessly.  Also, th other set of feedback can be gained from analyzing the visitor’s traffic on your landing page or website, by indulging into different marketing strategies. This would help you analyze that what your users are enjoying and what are they skipping on, regular basis. There are various tools to analyze these analytics through Google Analytics, SumoMe, SemRush and many others to analyze how people are using the site.

A Robust Plan For Your App Launch

A mobile app is launched with different aspects, such as details about your app, including support and documentation, pricing plans, a press kit, and a link to download your app in the app stores, but in order to gain further attention, you need to include the relevant reviews, client’s testimonies and the shot of content marketing in the form of Blog, Articles and any other relevant content form.

A landing page brings you loads of advantage for this set of information to be put systematically on the landing page.

These are some of the benefits you would receive from a landing page, which make the landing page or a website a must for your mobile app, so I would suggest you get in touch with a top mobile app developer like Techugo if you are looking for a mobile app for your business requirements.

At Techugo, we fall in regular practice to create a landing page or a website, for each of our app project, which help the mobile app to get considerable amount of app download just after the launch of mobile app, by creating a stir in the market amongst the targeted users through the effective integration of landing page as a robust marketing plan for your mobile app.

Thus, if you are willing to get your app developed by the hands of Techugo, then you should get in touch with the Techugo team. But beforehand you must get to know more about Techugo and you can visit https://www.techugo.com/ and get in touch with the Techugo team at :

sales@techugo.com

Skype: aks141

Skype: ankit.techugo

How To Create Effective App Features To Stand Out In The App Market

Every app is built with a significant purpose behind its development and to cater the needs of a specific business, but what irritates further, is to know the amount of competition the mobile app has to go through in order to beat the odds of survival. Yes, it is not a cake-walk to get the best result for your app and every new arrival in the particular genre makes the app survival rate minimal to lowest.

But there should be certain aspects which make the app a successful product ….are there really any such aspects?

I don’t know but the content specified on the internet suggests so, and it is a fact too….

Let’s jump down from my sarcastic tone, and hit the reality ground…the apps are in abundance in the market in each of the genres, and you cannot skip from this harsh reality, but you need to accept that unless your app gives the OOMPH factor to your users, they would more need to identify it as a UNIQUE version. So rather following the pigeonholes of pre-existing app features, why not grab something new and different and let your app scale the success meter?

Yes, it is a good idea as long as we know those features which help the mobile app to carve a niche for itself amongst the thousands of pre-existing and millions of more to make an entry in your specific app business domain. This writing is going to be your advisor, so you can pick the best of features for our app, which can make your app a distinct piece in the app market…

IMPLEMENTING THE SOCIAL MEDIA BUTTON

We all spend most of our time on the social media through different means, and now social media is no longer a source of mere entertainment, but a lot can be expected and integrated with social media. It is now a source of information, entertainment, being in connection, improve business possibilities, get new connections, meet new people and much more…So don’t let your app go abstain from the social media buttons, it would help your app tremendously to reach to the potential and targeted audience without a delay. The social media integration can be in the form of YouTube, Facebook, WhatsApp, LinkedIn depending on the genre of your business domain you can add more…

App Features For All Internet Speeds

A mobile app is used by different users with different devices and of course with different internet speeds, if you think that your app would only be used by a specified set of users with pre-defined internet usage, then you are gonna lose big time of your users.

The development of app features depending upon the internet speed, give you a strong hold over your users while giving an edge over your competitors. Your users would vary from one region to another and it is not guaranteed that every user would have a  4G or a higher internet speed accessibility. Thus your mobile app must address this issue in the app, by designing the app features in accordance with the 3G or a slower network as well.

Once you design an app with features, which can work on the 3G or slower network, the step which would come into practice is testing the app on different internet speeds, various networks, and signal strengths.

App Performance

Although I consider this segment one of the most significant one out of all, yet I have to give it an entry after a while, so the relevance of others would not be empowered by this segment.

The very first time I load an app, if I don’t find the app loading faster, then I totally find it a waste and look for the replacement without even waiting the last one to load first. This is also a very common aspect which your users also go through when they find your app loading time consuming more 5 seconds, yes you heard me right, an ideal loading time for an app is 5-6 seconds, depending upon the functionality, graphics, design and features of the app, but it must not cross beyond 8 seconds, because it only irks the users and they invest their energy in grabbing the most suitable replacement, instead of wasting their time with the existing one.

Users are least bothered and concerned to know that your app performance is getting hampered due to certain functionality, they are only concerned about the app performance and without giving a try to your app functionality which hampers the performance, they abandon your app instantly.

So without wasting any effort do make sure that your app has an efficient app loading time and in order to achieve this, you need to get the mobile app functionalities and features only to the  LIMITED and REQUIRED one, without integrating MANY and not-so-required features in the very first app version.

Also, keep the app graphics light and must not consume more time to load, because the another fact which leads your users to ditch your app is the drainage of the battery due to the app features.

Although many app developers are keeping a note of the given facts, but there are still many app concepts, which are in the market, but despite having a great app UI/UX and features, these apps fail to mark a presence in the market, completely destroying the purpose and the concept of the app. so why to waste your app concept and a mobile app when you can manage the users attention getting directly diverted to your mobile app.

At the last, I would only say that Readers, follow, these minor but crucial steps to carve a unique app concept, and believe me these steps would help your mobile app to get a HUGE audience. Also if you must get your mobile app catered by the mobile app development company offering the top mobile app development services so your mobile app concept can turn into a REAL-TIME experience for the users.

As always, keep yourself tech-updated and keep reading and loving my blogs…

CIAO JJJ

How To Find A Right Technology Partner

Indeed, mobile app technology is a precious possession to interact with your targeted audience and boost the revenue growth. But selecting a right mobile app development company which can actually understand your needs and can deliver the best app solution based on your business goals is a tricky job.

With an ever-expanding numbers of mobile apps in the market, it is not an easier task to get a technology partner, which understands your app requirements and delivers the final outcome depending on your end-users’ expectations. You need to be very smart to pick a right option for your app, but if you are finding it hard to get a perfect app development company, then you must get in touch with a leading app development company Techugo.

Techugo has earned recognition as trusted technology partner due to the remarkable app solution it has provided to some of the top brands and startups across the globe. Techugo team comprehends the customer requirement and develops the mobile apps, which are the fusion of unique ideas and designs helping your business to gain visibility. Techugo is a pioneer of unique mobile app development and has brought a revolution in the field of innovation by lining up creative & unique apps on the apps store.

The mobile app development services offered by Techugo are very competent in mobile app development field due to the creative vision of Techugo app designers. Techugo is a hub of the intrinsic app makers; our team provides solutions that are affordable and let you create professional-looking apps without any complexity. Additionally, our team consists of app makers who are passionate about creativity and don’t get settled on anything which is least innovative.

To know more about Techugo visit https://www.techugo.com/ and also you can get in touch with the Techugo team at:

sales@techugo.com

Skype: aks141

Skype: ankit.techugo