The trail of fragrances kept on following me, since the time I entered the Middle-East pavilion in international trade fair. My sole reason to bear the mayhem of different people around the world in international trade fair was to buy the wonderful and exclusive perfume and attar range from Middle-East. I love fragrance and my love has bloomed further with experience of the exotic fragrances from all the top brands of perfume manufacturers around the world. I am fragrance aficionado and I think every girl is, we all love luminous fragrances coupled with fabulous accessories. Let’s not divert to the full fledged coverage of perfume and girls, let’s resume, where I left…It was already 2:30 pm and since I knew I was running late due to my never-ending responsibilities of CTO profile with Techugo – a top mobile app development company (I mentioned my company, since astonishingly, I laaahv (sic) my job a lot), I had to almost run at the Olympic speed to the pavilion, which was set at the other corner of the world from the parking area. I reached and almost in the midst of puff and blow I asked the pavilion owner for my favorite ‘Senora for Women’ by Ajmal, and he instantly picked my favorite perfume bottle in that most beautiful violet shade, then suddenly I eyed on another perfume bottle of some different brand in the mid-row of the pavilion table, and it was a wonderful perfume from Arabian Ouds and was simply mesmerizing, I did not waste the time to pick it also and then being highly excited, the pavilion owner, kept few more bottles in front of me and started showing me the testers.
My Job Helped
I could not resist the fragrance oozing from the tester bottles, but had to stop at two only, since did not want to be laden back from my budget crisis at mid of the month, I gently told him, “no, will buy later,” on which I got a static reply in the typical gulf accented English from him, ”Ma’am, some of these perfumes are not even available online but are very popular, so buy now, else you would have to wait till next year.” On hearing this, the actual CTO from a top mobile app development company in India, awaken within me and I could not resist myself from asking him, “Are you sure, now everything has an online presence” and he interrupted me in between and said, “Agree, but many perfume owners are selling their products through third-party shopping carts and don’t have their own website or mobile app in my city.” After formal exchanging of our business cards, he showed me his website and asked for my review, hesitantly I told him about the flaws and he accepted whole-heartedly by saying, that there are not many good web designers in his city in the UAE and asked for revamping his website…I was confused since I came to spend but surprisingly I grabbed a business deal. Although, it was a glad-tiding affair, but I was somehow, not sure enough with the aspect that not many perfume brands have a valid online presence in Middle-East, so to comprehend the scenario more clearly and before to start with the perfume project website revamp, I decided to pick my own set of research to get a clear picture of the perfume industry in the Middle- East.
Global Hub of Perfume Creations
It would not be wrong to say, in spite of sharing the space with the international perfume brands: Yves Saint Laurent, Prada, Gucci, Dior, Versace and many more, yet the perfumes and attar range from the Middle East region is unavoidable. It has become a legendary destination for fine fragrances and exotic ouds, attracting the international and national buyers more frantically. The fragrance industry was calculated for 19.6 percent of the Middle East and Africa’s beauty and wellness market in 2014, with a retail value of $5 billion for the year, according to global analysts Euromonitor International (EMI) and the sector is expected to post an annual growth rate of 6.3 percent to be worth $6.4 billion in 2018. Saudi Arabia and UAE are the two leading markets in the gulf region, followed by the upcoming markets in Bahrain, Oman and Qatar. The fragrance sale in the UAE was recorded $401 million in 2014 according to EMI and is expected to grow 5 percent annually to reach $485.5 million by 2018.
International Brands In The Perfume Industry
It is surprisingly interesting that the most of the international perfume brands work and adapt the gulf consumer closely, and have introduced the customized and modified some of their exclusive product range to fit in gulf culture. While travelling, you can easily encounter the Arabian-style glass bottles carrying the brands, such as: Clive Christian, Armani Prive and Tom Ford. The particular range is developed specifically for this gulf region, and they are able to make an impressive impact over the local perfume industry in the region, since the local perfume manufacturers are struggling to achieve their international ambitions because they do not comply with global marketing requirement and lack of online presence.
Perfumes Are No More A Luxury
The Arab world has a strong connection with the fragrances from religious to social platforms and perfumes are used as a mainstream component in the cosmetics, and personal care industry, people use this essential as a trend of appearance and personal care, part of pride, self reliance, and confidence. In the Gulf, the fragrance industry has a strong representation, perfumes or attar is developed from Agarwood and oil that can compete with the western perfumes which are produced from flowers. Perfume industry is driven by the consumer’s unique cultural attitude to “fragrance” and luckily fragrance industry in gulf, has created an uncritical concept of fragrance from their production.
Marketing Mechanism
The Arab world is the land of mysteries, beauty, food, fragrance, adventure and many more glorious aspects, to be associated with it. While researching about the perfume industry in the Gulf, I found numerous and wonderful perfume brand names and resented not to try them at all, but was appalled to know, they don’t have a worthy online presence, maybe this had been a reason for my negligence. The digital revolution has shrunk the globe and has made every product made available at our fingertips, but except a few of the top perfume brands in the gulf region, none has the online presence on mobile app or a worthy website. The digital existence is the robust marketing mechanism for any industry to go global and access the consumers at any point of the day, regardless of their time zone. My job as a CTO in the top web & mobile app development company – Techugo, has given me an opportunity to meet numerous clients across the globe, who have been unable to scale top on the chart of revenue generation, just due to the lack of mobile app or a valid website, which could exemplify their products’ visibility to the consumer’s across the globe.
How Online Presence Helps
Dealing with the challenges of daily life, it turns almost impossible for us to plan a trip frequently, visit the website, or pick the products from the physical stores. We all need a compact and convenient solution for our needs and Smartphone is the answer for the same. We can access the mobile app and make shopping at any time, at anywhere and without disturbing our demanding schedule. A perfect mobile app or a refined website version for the perfume brands in the UAE can get the advantage of being highly accessible to the consumers across the world, and would make their product a worthy brand with the online presence.
We at Techugo– a top mobile app development company, have already catered to various eCommerce platforms, such as: fashion, restaurant, perfume, hotel, travel & taxi, with our top mobile app development services and have revamped the websites for some bigger and top-notch brands across the world. If you also have a concept for your eCommerce sector, you can get in touch with our team. I assure you that we are the top web & mobile app developers in India and all over the world and your concept discussion with us, would help you to gain a better insight of your requirement to fit your business requirement.
You can reach us at:
sales@techugo.com
Skype: aks141
Skype: ankit.techugo
Source: http://www.techugo.com/blog/middle-east-leading-perfume-destination/
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