How A Promotional Website Helps Your Mobile App

My mobile app, my rules…I really wish these tactics could work, but unfortunately, it does not since an app does not work according to your wishes, but has a lot more to do as per the users’ choice and preference.

This is shocking and quite rude as well…but can't help it, since if you want your mobile app to survive in the app market, hence if you want your mobile app to get noticed and picked by the targeted audience then you need to indulge into the marketing strategies which really suits the users’ taste and fits their needs as well.

Considering every factor, you must make sure that even the pre-app marketing strategy would be planned according to the users' taste, and nothing fits better on this requirement panel, that a promotional website

A promotional website, as the name suggests is all about the promotion of your app, through different means, much before the app officially gets launched.

But this is not exactly what explains the promotional website, but there are numerous benefits which are associated with a promotional website and can bring a huge round of attention to your app.

I know some of you must not be still convinced that how a promotional website can help a mobile app, so I request you to read ahead and explore…

ü  You can blog anywhere & anytime

ü  You can release app video teasers

ü  Let users take a look at your app’s feature

ü  You create curiosity among the users

ü  Help your users to understand the features and the functionalities deeply

These are some of the benefits you receive from a promotional website on your mobile app, but you must ensure that you get your mobile app developed from a leading iPhone mobile app development company like Techugo, which has every required technical expertise and the skills to transform your just an app concept into the sizzling app.

Winning App Launch Strategies

My app is all set to launch and I think it is going to cover the maximum appreciation from the users because my app has every possible feature and the functionality to make this app a perfect piece in the app market.

Isn’t it so exciting that a mobile app which is not yet launched, but it is pre-decided that it will make the stir in the app market….yes it is but it is surreal as it sounds, so you need to know that why a mobile app which is developed with the best ingredients in it but yet fails to make a presence in the app market.

I know I must have scared you enough, but despite hiring a leading mobile app development company in USA, you need to take care of certain essentials which have to be addressed during the app development process, which can craft a successful app launch strategy for your mobile app.

No need to get clueless, and get confused, rather you should read ahead this post with me and help your mobile app concept to win the hearts of the users efficiently.

Let’s begin the journey…

ü  You definitely need a promotional website

ü  Don’t skip the content marketing at any cost

ü  Take the help of social media promotion for your mobile app

ü  Extend your hands to influence marketing

ü  Healthy SEO practices

These 5 are the MUSTs you cannot avoid to initiate the journey of a successful mobile app and if you combined these strategies with a mobile app which is designed and developed by the leading mobile app developer, then the chances of gaining the sure-shot success for your mobile app is a ubiquitous plan.

So follow my advice, and instead of jumping directly towards the app launch plan, integrate these strategies into your app development process and help your mobile app to attain its deserving attention.

Can SEO Really Improve Your App Ranking

Long gone are the days when people yearned to find suitable strategies to promote their business, but with the time-evolution, it has become a worthy decision for every business to adopt the safe and proven methodology which is none other than the app technology.

An app technology indeed allows the users to try the different options and the opportunities thrown from the different business angles, and help your mobile app to become a successful venture for your mobile app, but do you really think it is really that much easier for your mobile app to come closer to the competition and make a known name in the app market?

Of course, it is not that easier, since the app market is already filled with the numerous options and it is pretty hard for your mobile app to get acknowledged by your targeted audience base and it is only possible when you would follow a specific technology for your app promotion and that SEO- Search Engine Optimization.

Now the next question in the league would be asked that how the SEO strategies can be proven worthy for improving the app popularity.

Well, SEO works exactly on 3 major key factors, and which clearly speaks the worth of SEO integration, like:

§  Keywords- With the SEO, you can utilize the keyword integration to help your app to get noticed.

§  Ratings & Reviews- SEO helps your app to receive impressive ratings and reviews.

§     Quality Backlinks- those incoming links to your app’s webpage, through which you grab the attention.

These 3 major SEO tips, help your mobile app to get noticed, but again you have to remember that whatever your SEO strategy is flaunting on the online platform, it must be well-complemented by the app’s functionalities as well, so you must achieve this by crafting your mobile app development from a leading mobile app development company and make the SEO efforts proven worthy.

How To Create That Impeccable UI Design For App’s Success

Mobile apps are everywhere and as the time will progress the popularity and the existence of the mobile apps, would increase and this is not going to stop anytime in future. On the other hand, the demand and the supply are two different aspects and either can disturb the existence of other, if not managed and handled well.

But in the race of offering many mobile apps to the users across the globe, it has somehow created a monotonous job for the developers to provide the same types of apps with the same type of mobile app design, which is not well accepted by the users, and as a consequence the app fails to mark a presence on the respective stores and FLUNK through the failure tunnel…

Isn’t it sad enough???

Hmmm, eventually it is sad and disheartening both at the same time, but a harsh fact as well, then how to take control on it?

Many marketers and developers suggest different ways to achieve success, but often a most significant feature of a mobile app is overlooked and causes a big-time hurdle in the success road of your mobile app…this feature is none other than UIdesign for your mobile app, which can turn the heads of your app users, if integrated efficiently.

I know the very next question would be that how to do it??? Thus to address this question, I have brought this article for you, let’s read ahead…

Design Clarity Must Be The Prime Focus

When an app designer picks to design the app, the major concern which clouds them, is how the users will communicate with the app and build a connection. On an honest note, this is one of the toughest parts of the app development, wherein you have to explain the connection of users with the app, through the mobile app design.

The clarity factor is one of the prime factors of a successful UI design, which adds the impeccable visual elements in the mobile app design. Your app design must be clear with no ambiguity involved in it. The app interface needs to be clean and clear, and also the app design must be as easier as possible.

Many app designers, add unwanted visuals and design elements in the app, which only overtly crowds the mobile app, so make sure every unnecessary element is cut off from the mobile app design.

Accurate Font Size

The app fonts might sound a very simple factor to you, but you need to remember that fonts placed in your app, are equally important and cannot be given a miss.

Make sure that every font used in your app, is appropriate from the size and color perspectives and your app users must be able to read them with an ease.

Avoid the cursive or other stylish fonts and keep the font size complimenting the app genre and background color.

Follow Trends

Technology is ever-evolving and the design trends too, keep changing for the betterment. So it is always suggested that you must follow the current trends in the market and worth to mention this strategy is proven the method to get an edge over your competitors.

Familiar Buttons

UI designing is all about infusing the creativity and the innovation in the mobile app design, but in this league, you need to remember that nothing should go beyond the limit, and it must remain very much simple and familiar.

If you are planning to add the innovation in the app UI design, it is a good factor, but you must remember that it should be well comprehended by the users.

For instance to go back an arrow with left scale is the perfect fit, since users can easily connect with it, but if you want to integrate some new design, then it must be well tested from the usability perspective.

Any app which comes on the market must be a perfect piece of technology, innovation, and creativity so the users can accept and download the app massively. Unfortunately not every mobile app designer follow these techniques and ruin the future of mobile app, so select a right mobile app development which will integrate the right app development strategies to make your app idea become successful.

Is The Soft Launch A Right Way To Launch An App

I heard this theory quite many times, earlier as well, which clearly says that a mobile app launch requires a specific time and day to get launched, but when I look around and find that many mobile apps which are successful, were they really launched on some specific time too or was there a strategy behind them?

Maybe not, but then there are other factors too which pushed the success of those apps, and that might have happened majorly due to the distinct features, functionalities or the way they were marketed in the market, but this fluke does not work with all, and there has to be a platform, which can easily decide the flaws and the USPs of a mobile app, before heading to the targeted audience….

Well to your surprise, there is such platform available, but is often neglected by the app developers and the marketers and this results in….NO PRIZE FOR GUESSING, but untimely death for your mobile app.

With this post I am going to draw your attention towards the Soft Launch of your mobile app, which can easily be done on the finish of your mobile app to get better direction, but there are certain techniques and the best practices, which should be a part of your app, and trust me there are huge number of benefits for your mobile app through Soft Launch and am going to cover those benefits in this article.

So let’s read further…

Monitor The App Performance

The way your app performs, decide a lot about your mobile app’s success and the usual process requires the app launch of a mobile app on the platform, and on the basis of users’ feedback you get to know about the app’s performance, but with the soft launch of the app, you can decide the app’s performance through the Key Performance Indicators, which signals clearly that whether your app is fit for the primary market or not or requires more efforts at the development part.

Features Optimization

Every app has a series of features, which are based on the users’ needs and requirements, but there is no guarantee that your proposed features would actually be the ones, which are admired by the users as well.

I know it is a very tough situation, where you are not sure of your existing app features, and whether they would entice your users or not, then what’s next on the platter?

I didn’t mean to scare you, but eventually this is the harsh fact and you need to deal with it…and that is only possible with the Soft Launch, where you can easily analyze that which feature would engage the users and which would be just an additional factor for your mobile app.

Metrics Analysis For Your App

The metrics for your app holds the significance in a much broader and highly effective manner, and it is really a hard task to compose the benefits yielding from the metrics for your app.

It is a proven theory that sooner you start tracking your app metrics the better it would be. An app metrics is basically a window, through which you can peep that how your users respond to the app and what are the ways which can help your app to grow further.

With the Soft Launch method, this metrics can be easily analyzed and you can pave a way for your mobile app which would help you to satisfy the demand of your targeted audience with an ease.

The soft launch strategy for your mobile app really works when it is picked with a leading mobile app development company in Australia, which has the required technical expertise and the exposure to handle your app requirements effortlessly.

HOW TO CONTROL YOUR MOBILE APP DEVELOPMENT COST

I know the moment the mobile app idea strikes in your mind, there are many factors which revolve and make your thought process to go on an adventure ride with constant hiccups, which make you have many confusions, fear, and doubts to go along with.

On this journey one factor which scares you the most is the app development cost, since being a non-technical person, you are always in a fix, about the technicalities involved in the app development process and you are not completely sure of that what and how these technicalities would take place, and how is it beneficial for my mobile app, and in this confusion, you are bound to accept whatever your developer is selling off to you, and you can even cross the set-limit for your app budget, and can end up paying extra…

You would be surprised to know that this issue is very much in your reach to get resolved, only if you are able to consider few simple points.

Yes, it is very much possible…

Don’t trust me?????

Hmmm, well to answer your doubt, I would request you to please read this article further and help your mobile app development coast to stay in your budget only….let’s read further…

Selection of App Platform

When a mobile app comes into existence, along with many other goals and expectations related to your business also get the reality platform and to make this happen business owners don’t want to leave any stone unturned to make the mobile app really become a huge hit and wants to make the app available on every possible platform so a larger audience base can access the app effortlessly.

Although the idea is quite considerable, but you would be shocked to know that development of a mobile app on different app platforms, can lead to higher app cost, because every app platform OS has its own specific requirements and development varies from one to another.

Thus if you want to control your app cost, it is advisable to pick only the required OS for the development and this you can analyze with an ease after analyzing the users’ requirements.

Number of App Functionalities

Yeah, it is absolutely obvious and expected that you want your mobile app concept to turn into a huge success, and you want every sort of feature to be there on your mobile app.

It is a fact that your features describe your app’s nature well, but this is also a fact that too many features included in the mobile app only distract the users at a first glance, and they don’t get used to of every available feature o your mobile app.

Also, the inclusion of many features on your mobile app, makes your app cost to rise up and affect your app cost budget largely. So considering both the given points it is suggested to include only the required features in the mobile app and keep the rest of the features for the later version of the mobile app.

Selection Of An App Development Company

You might have thought that why I have included this point even, so my lovely readers,  this point has a very valid and direct connection with your app cost. Lemme explain how…

When you decide to proceed with a mobile app concept, you would find an ocean full of app development companies in the app development market, and out of those, some would charge you peanuts for the development process, while others would give you a different project cost, which indeed makes you sway your decision and inclined towards the least costing app development company.

But here you have to be attentive, because most of the time the least charging mobile app development companies are inefficient and incapable to handle your app’s requirements due to their lack of exposure and experience in the app development field, which in return, make you abandon your app to leave in between the app development process, and you end up hiring a professional app development company to complete your app project.

Which as a matter of fact raises your app budget to a different range, so it is highly recommended to pick a right app development company not the least charging one to get a successful app for your business needs.

By following these tactics you can control your app development cost and get a successful app ready for your mobile app concept…. J

How To Write A Winning App Description For A Successful Mobile App

A mobile app has to go through various stages and development is not just the end, but a start of a new chapter for the mobile app, where it begins its journey of convincing the users to download it.

You would be surprised to know that there is one most important factor, which makes the mobile app users stay, check and convert that stay into a download, and that is none other than Your app's description…

Yes, it might sound so astonishing and different to you, but actually this is the fact, that your app description helps your mobile app to get sold eventually, so don’t take the app description lightly or casually, but it needs a series of creativity and passion invested together to brush up the last stroke of selling tactic.

When a mobile app goes through the vigorous development process, every inch of it goes through a complete overhaul so it can come up to the expectation and the standard of users and trust me it is not as easy as it sounds, but it has to go through a severe transformation every passing minute to come out with flying colors.

The role of a mobile app developer is beyond your imagination since they give a reality platform to your app concept, but sadly the efforts invested in the mobile app can go wasted if no users come to download your app.

It is indeed a horrific situation to think about even, but you need to be much aware with this fact so you can take the required measures to rectify the situation, before it turns into a disaster for your mobile app and one of the most suitable measures to handle this need is by writing a good app description .

Why App Description Matters

App description works as a window a synopsis, an extract or a trailer for your mobile app, which gives enough reasons to the users to download the mobile app.

Worth to mention when users find your mobile app in the respective stores, the first thing which catches their attention, after the screenshots, is the app description, which is followed by the reviews.

Thus if you want your mobile app to get downloaded and appreciated at its best, then a good app description is much required.

Are you not aware how to write that sizzling and eye-catching app description? No need to worry, that’s why we are here today, to help you write a befitting app description for your mobile app so it can become hugely popular…just let's explore further…

App Description Must Be Captivating

I know it is a hard task to accomplish because whether it is Apple or Google Play, both have their own word limits, for instance:

Google Play, allows 80 characters preview field for the short description and for the Full Description, it gives you 4000 characters limit.

Whereas, Apple let’s 170 word limit for short description and for the long description the limit is 4000 characters only.

So getting a captivating app description falling into this word-limit set is something very demanding and needs extra care to be given.

The very first sentence of your app description must have the power to attract that targeted audience base without a fail.

Keep It Succinct

Your app description is something which has the word limit and it means clearly that you cannot go evasive about your approach and you have to use the words a very limited and accurate form.

Thus you need to understand what the main purpose of your mobile app is and how it can be written in the shortest and engaging form.

Don’t Talk About The Bushes

Your app description must cut-short the chaos of writing that we are a US-based company, directly hop on the main objective of the app, and make sure that you write only the benefits users would get from your mobile app.

Don’t make your app description pot-holes filled road to reach your ios application development, by mentioning the features, rather you should focus on writing the features in a way, that it can reflect the app’s usability to the users.

With this approach when you publish your mobile app on the stores, then the users’ attention is captured largely by your mobile app.

Remember your app description would help you to get noticed by the targeted audience, thus it is highly recommended to insert every possible discoverability factor in your app description and help it to gain success.

How To Make Your Content Go Viral

A healthy content and its popularity largely depend on various factor, which ranges from quality to the engaging factor, and in between this range, there are many other segments which complete the process accomplished fully.

Your content can only go viral, only if your readers find it engaging enough.

Then what are the aspects which help your content to gain popularity…the answer to this question has many different versions, and one of the most obvious ones says that in order to make your content go viral, you must make it ENGAGING…

OOPS, I got your point, but unable to understand how to create it????  L

It is one of the most obvious questions raised by the marketers, since capturing the market with the best possible techniques, is always at the top of their minds, and abandoning the most crucial part of the marketing – Content is nothing less than a sin.

With this post, I am going to bring your attention towards some the best-practiced measures, to help you win the users’ hearts, so let’s read ahead…

Create A Community

The most beautiful aspect of the content is that it contains the power of the word, which can withdraw or attract anybody’s attention if used correctly.

If you are good enough in playing along with your words, then please make sure to create some posts, where you let the readers come up with certain inputs to share…

It can be in the form of tweets, hashtags or even the comment as well, but by doing this, you would give the authority to the users to voice their opinion through your content.

Be A Listener

The best conversationalist always turns out to be a great listener, so here you need to follow the same trick, you merely not need to be a writer or a speaker, who would only throw his/her opinion, but you also need to play ALL EARS to your readers’ comments.

Even if some harsh words are written there, don’t feel offended, but try to address the situation, this would not just help you build a loyal community but you also reflect to your users that how much you do care about their opinions.

Include Videos

I know it doesn't sound anything unusual to you, but believe me, this is one of the best ways to make your users stay hooked to your content.

Now the question comes, how to integrate the video within a written content, so here is the solution…

Let your blog filled with the pertinent videos related to that blog’s content, and make sure it is placed at one of the most attention-catching places within the blog.

Recruit Audience

It sounds so interesting to know that you can recruit audience as well to read your content…yes this is very much possible and you need to stay alert and active both to help this process comes into reality.

The moment you start your posting your blogs on different blogging websites, then don’t expect your audience ratio to explode, because there are very clear indication which suggests that your audience can not only on the blogging sites, but there are other social media channels as well where your targeted and potential set of audience is, thus it is very important to bring all the audience to your blog, you must utilize the different micro blogging websites to help you in finding the audience.

Don’t Speak But Talk

No, I am not aiming to be a grammar nazi to make you fall into searching out the difference between speak and talk.. J

But just for a quick introduction speak is more a formal and is supposed to be a one way of communication whereas talk, serves the complete opposite process.

Hoping back to my topic, in your blog piece it should clearly state that you are talking with your readers and trying to help them understand every bit of your writing in the simplest and the easiest way.

These techniques if followed well can help your content to score a well-deserving recognition and would make your users stay engaged with your content…

Content marketing strategies are proven worthy for every business domain and app technology is also not an exception in this league, but if you want your mobile app to be developed by one of the top mobile app development companies, then you must get in touch with leading iPhone application development company only.