Image Optimization: A Valuable Step towards Success

The success rate of certain websites, can leave you flabbergasted and believe me the further details are much shocking even!!!

Are you wondering, what all am I referring to???

And why on the earth did I choose to start this post, with such shocking treatment???

Well, your questions are valid and you have all the reasons in the world to show your anguish, but you would be surprised to know that what made me bring here to write a post like this.

The 43% Success of Your Website Is Owed To The Image Optimization

WHATTTTTTTTTTTTTTTTTTTTTTT????

Yes, this was my reaction, as well, when I was told by a leading web development company in UAE- Techugo, that how the right strategies picked in the process of web development can mark a huge difference and bring more zeros positively on your revenue chart.

The images which are the very much part of the website are significant for the SEO and user engagement further and if optimized well can help your revenue to be generated hugely.

Really???

Yes, this is a fact, and you need to understand the best ways to optimize the inevitable set of images in your website, to help it give a number of benefits…

So what are you waiting, let’s understand it further with this post… 

• Image File Name Must Be Appropriate

Here I would like to narrate my personal example, where I tried to download an image from a website of a dress, but the moment I hit the download button, the default name it suggested was a Pixaby image.

This left me shocked, and for a while, I couldn’t understand that what happened, the moment I realized, I simply abandon my purchase and switched to another website.

Do you know why did this happen???

This happened, due to the negligence paid by the web developer, who didn’t bother to change the name of the image file before uploading it on their website, and as a result, just like me, many must have quit the shopping.

In the perfect path carving for your website or I should rather say your business success, you need to pay attention to every aspect attached to it, be it even the name of the images.

If you really want your images to be optimized, then you need to create image file names, which are not just descriptive but are keyword rich as well.

•      File Size Must Be Monitored

I feel sad to accept the fact, that today’s users are highly judgmental, any flaw experienced in your website does not force them to stay glued, and wait for the improvements to happen, rather they prefer to take the harsh decision of walking away from your website, without any regret.

Hence, in order to survive in such a claustrophobic environment, you must beat the competition bug, with every possible way.

Just check whether the image file size is hampering the website’s performance? Is this the size of your website image which is slowing down the website loading speed?

If your answer to either of these questions is YES, then don’t wait any longer, get in touch with your web developer, and ask them to decrease the size of the images, to improve the overall website performance.

But here, you must remember, that none of the resizing is affecting the image quality.

•           The Image Must Not Be Irrelevant

Do you think I am making no sense with this point, then I would suggest you go ahead and check on the internet, where there are ample of examples are present, which fit my point.

Sell what it aims to sell!!!

If your website is of kids’ wear, then there is no point in putting the bridal attire on the page, it sounds senseless, make your website to lose its real essence.

Don’t let this blunder to take place with your website.

At times your developer is in hurry, and post the wrong pictures, here you need to believe in your web developer's testing process not just for the functionality, but also for the visual appeal.

•           Image Alignment Not To Be Ignored

A lot many marketers argue the alignment not to be a part of any SEO strategy, but you would be surprised to know that indirectly it is.

When a user comes on your website, and find the relevant content on your website, your website gives the mixed expression of the misaligned image, which falls out of the line or is not perfectly a fit in the content box.

The ultimate reaction your user gets, that you are not professional, or your services cannot be trusted.

Yes, this is the users’ psychology if anything which falls imperfect on their expectation ground, would declare you not worthy enough.

Hence you need to give the special attention to the image alignment, as it increases the final impact of your website on your users.

•       Pay Attention To Alt Attributes

For a web developer, the utilization of Alt Tags, Alt Text, and Alt Attributes are nothing uncommon.

The alt attributes hold the special place in the heart of revenue generation for your website through the valuable aspects given to the SEO.

You simply need to add the right and the effective set of keywords to the images on your website, and you instantly get the chance to rank higher on search engines.

Although there are few key aspects, must be followed in order to take the maximum benefits from this strategy, such as:

• Ensure every image is described in the comprehensive language and does not carry any fancy or high-end language.
• The products’ model numbers or item codes, must be mentioned in each and every alt attributes.
• Do not over-feed your tags with excessive keywords; this will only make it look creepy.

Note: excessive ALT attributes optimization can even lead to the Google penalty, thus play smart and safe enough to get the users’ attention effectively. 

The image optimization is a very minor stuff for your website, but paying attention to it can open the door to countless opportunities for your business.

Hence you must get in touch with the right top mobile app developmentCompany in Dubai to help you carve a seamless experience for your targeted audience.