Win Back Lost App Users With The Retargeting Strategy

Of course, an app can never be once developed and forgotten concept, and you always need to be on your toes to keep the users stay engaged and glued to your application.

Rather if you really want your application to gain views and download constantly, then you need to feed your users with something special can extra all the time.

The strategy of giving users something extra comprises of retargeting the app users.

I know some of you must be getting confused enough to understand the very concept of retargeting your app users.

Don’t get panic, there is enough number of steps to be taken to perform this task efficiently.

Just read this post further to know more…

HOW DOES RETARGETING WORK EVENTUALLY???

Before giving you an insight into the ways the retargeting gets done, the basic process behind the retargeting must be understood.

Let me take you on a ride, which can explain the best ways to demonstrate the process…so let's begin…

When a potential customer lands on your app, the expectations are always associated that this visit would end up in making the final purchase, but what you see suddenly that users leaves the app and abandons the process.

OOPS, what happened???

It is a very common phenomenon which is commonly sighted amongst the app engagement and it really creates a void in the business revenue generation for your business.

Here the beloved retargeting magic works and stops the users to procrastinate the buying decision.

When the user is on some other website doing some action online or simply searching on Google, the magical wand this process spreads the pixie dust of magic and your app’s ad pop-up, by clicking the ad brings those users back to your app and…rest I don’t need to mention even…

Now let’s understand the ways to retarget…

Other Site Retargeting

The very first type of retargeting is site retargeting, as the name suggests this type of retargeting lets your app gets promoted on the different website.

Here you need to choose the relevant website fitting your app’s genre, for instance, if your app deals in baby products, then putting the ad on the mother-to-be website would entice the users.

Social Media Retargeting

The social media promotion and social media retargeting are tow different aspects, don’t confuse them with each other.

In social media promotion you try everything to promote the application, but with this method, you need to pal safe and need to sound more engaging while considering the users’ behavior.

Yes, just like the promotion, don’t leave any social channel barehanded from the publicity of your app, but invest a good deal of time in developing the content for this plan.

You need to understand that users would not be interested to entertain any existing or boring content, hence you need to give a shout to your users through the right means of content marketing.

Let your words play the game and help your mobile app to win the battle.

Product Video Marketing

As the report suggests, 47% of approximate users love to spend their time watching YouTube videos.

These stats further prove that if you are going to address the app retarget aim with engaging video then t would only help the users to find it more engaging.

Now the biggest question comes HOW???

The app video has to be very succinct, meaningful and does not need to revolve around the app, but can also be around the products.

Have you seen the different products ads, which create hype on the social media and gain the users’ attention, for instance, L’Oreal Paris advertisement featuring celebrity ‘Eva Longoria’?

In this ad, the product is shown as the most significant factor used by the human face.

If you already have tried the video snippets of your app, then now this is the time to HIT the users with the product video and how it can benefit the users.

The model of development can be different fitting your app’s genre and your budget, but it must revolve around the product only.

I really hope that you must have got some valuable information pertaining to the steps which can win-back your app users.

But remember, mobile app development is a process not just the event and it must evolve to present something better to your targeted audience always.

In-App Marketing Blunders Are Enough To Kill Your App

Recently while attending an entrepreneur talk on app development, I was curious being told the gaffes app marketing strategies can bring to the app portal.

Although I was shocked to hear at the first but as they say one thing leads to another, so I decided to dig deeper in finding out the best possible reasons for this mass murder of every feature of the app.

So here are my findings…

Before I kick-start my discoveries, just for the quick update, I would like to draw your attention towards the other and beautiful side of the in-app messages marketing.

Basically, the in-app messages open the tunnel for further user engagement with your app and help the app to convert the free users into the loyal customers. It can be done through push notifications or the offer messages.

But in this journey, many hiccups are administered, which create a jeopardizing jerk in the path of your marketing success plan.

The basic reason behind this flunk is all about the right message sent to the wrong person at the wrong time.

This is one of the success-absorbing glitches, which causes enough spark of a nuisance in the expected success journey of your app. Thus I am going to mention further in this post how to deal with this, just read further…

§  Making All Users Sail In One Boat

An app is never limited to a specific age group, but it is largely been observed that apps have a wider audience base hailing from different age groups.

So what works and really fits the bill is creating every user base as per their specific demand and needs.

Albeit, it would be a difficult journey to send ten different messages and organize them, but this journey has an incredible destination, which is filled with users’ appreciation and consequently into a successful app product.

To attain the benefits from this, study your users’ behavior and bifurcate them into groups on the basis of product preferences, their app interaction and specific demand.

Accordingly, keep the users updated for any new offer or services which can benefit them further.

§  Don’t Follow ANY TIME Strategy

Your app but your users’ rules…

Yes, don’t take me wrong, but I am speaking the factual situation here and that includes the timing of your app messages as well.

If you picked the sending time as per your convenience then 99.9% chances are that they will be dumped without seeing, and in the worst situation, it would even lead to app uninstall too.

Consider these aspects before making a shout out to your users in their inbox.

  Conduct a research.Understand which day and time user remains active with your app?  Is there a different time zone?

You might have to invest HUGE time and patience in looking out for the right ways to reach your users at the RIGHT time. But the efforts invested here would really help you in abundance.

§  Lazy Content Stops The Growth

Many marketers find it a lazy day job to write new content, so they practice the CUT, COPY and PASTE guilt-free.

To them, it is an easier an effective to pick something from their own old-aged written content but eventually, this all sums up to the lazy marketing tactics and goofs up the succession plan.

Every in-app message you share with your users must have something UNIQUE and something NICER mentioned within.

The in-app message content must be able to encourage the users to come and make a purchase. Hence use the best words, to make it really work in your app’s favor.

Don’t stay in a shell, that everything is all well, with your app message, but take a look from the users’ perspective and ask yourself a clear question that whether it really drives you to BUY and if there is something in the content which you find as a user “new or interesting”.

If not then the simple option you have is to change your content strategy without letting any further delay.

If you really want your app to have a successful in-app message service, then take more suggestions and set of advice from the team of marketers of your selected mobile app development company , and help your app receive its deserving recognition.

Assured Assumptions Murder Your App Concepts

Maybe the reason why many mobile apps are liked by the users, not simply because the technical uniqueness these apps possess, but also due to the ways these apps are planned and executed to portray the required information through the magical effects of development.

But this does not set the mobile app development companies in india to sit on their laurels, but the leading companies always try to find out the ways which can improve their skills to perfection.

 This is one strategy, where every sort of trick is tried from the book of success to plan out the excellence, and I don’t need to exclaim but the efforts invested here result in a successful mobile app.

On the other hand, there is widely popular but notorious strategy which speaks only to follow the set of vicious trap of app development assumptions and let your app to get drawn towards the dark alley of app rejection.

Are you surprised???

I too was although my emotions were more led by the shock, when I heard of this concept for the very first time since I always lived under the impression that technology can never be accompanied by the hypothesis of wrong concepts, but I was proven wrong.

It didn’t happen overnight, but yes the observation from the existing examples in the market, has cleared the air of doubt around me and the real picture turned out to be disastrous.

Now the question is who holds these assumptions???

App developers???

Nay

The resource of this mal-functioning is clients or the app owners, who by mistake live in the bubble of misconceptions, which gradually turn into the beliefs, which are further supported by the app development company.

How SAD!!! Alas, but a fact as well…

I intend to eradicate the top such myths with this post, hence stay glued to comprehend the areas which need to be worked upon.

Let’s start the campaign J

#1 - My App Concept Is The BEST of All

You find your app concept and ingenious output originating from the needs of your business and that is not at all wrong to think like that.

You do your own set of research and present the app idea to the developers, who turn into YES man and give a nod to your concept considering the monetary benefits to be yearned from it, and in this run, they skip largely to carry out the conceptual testing for your app.

And without conducting any test or sharing the valuable advice to make the app concept better, directly the development process kick-starts which turn out to be an app, not the SUCCESSFUL mobile app.

The difference lies between the app and the successful app, thus cannot be covered further with any plan or trick, because the harm has already taken place.

Users visit your app, with a larger horizon of expectations and if your app despite having the potential fails to deliver as per their standard, then I am sorry to say, but no one can save your app further.

What Can Be Done???

It’s a very simple process, which has to be followed by the client and the developer both.

As a developer, if you find something is not right in the concept, then feel free to share and discuss with the client

Conduct conceptual testing; share the feedback with the client

As a client, do not enforce the app concept on the developer, by pre-assuming that your app concept is already a GREAT product

Listen to app developers and find out the best ways to make the app really a GREAT product

#2 -Following Competitors Blindly

I agree that competitors are the best teachers, and help you integrate something good into your mobile app.

Competitors Can Be Wrong As Well L

Yes, you heard me absolutely correct, competitors can teach you in lot many ways; what to do and what NOT to even.

But you need to have that vision to understand that what must be picked and what must be avoided.

There are two reasons behind this; first, it brings only harm and not any good for your app concept and second, users don’t have time to entertain a plagiarized version of the pre-existing app.

What Can Be Done???

§  First and the foremost, don’t be an ape, and use your brains and analyze what all good is there on your competitor’s website through the number of analytical tools available online. In accordance with report, try to pick the features but with a personal taste of your business.

§  Don’t copy exactly; else it would incur no interest from your users’ end.

#3 – Considering Kith And Kin As The Best Critics

My mom loves everything I do, my cousin always praises me and my friends encourage me to do always better this list is all long; but this happens with all of us and I am not the exception.

It’s human nature, we get the best things to hear from our loved ones, because they want to encourage each of actions, and cannot find any trouble with anything related to us.

Hence if you expect your app must be reviewed by your friends and family members, then BEWARE, because you are never likely to receive the accurate and the right review from them.

What Can Be Done???

§  Widen u your vision and try to figure out who is your targeted audience???

§  Set your app reviewing strategies and the turf expanded to a broader audience base and get your app tested by different people hailing from different industries and seek their opinion.

§  Once you get in touch with such user base, try to find out what does your app help the users to get the reason to buy from your app?

The set of these assumptions cost your app’s success and make you face the bitter face of the business, so follow my suggestion and pick a leading mobile app development company  to help your mobile app concept transform into a success plan.

Choosing The Right App Analytics For Your App

App users and their behavior are always mysterious and it is very hard to predict the right set of user acquisition strategies to help you win. But that is possible with the right set of analytics to build a secure foundation for the future success of the app.

Instead of keep you waiting any longer, with this post I would like to bring your attention towards the selection of right analytics and core benefits your app can receive from it eventually.

Just read ahead the benefits first…

ü  You must learn that why your app needs the app analytics.

ü  The app analytics let you hear and listen to your customers to improve the app’s performance.

ü  The data taken from the analytical tools help you send push notifications to a user, which are more personalized and are more appropriate.

ü  With the app analytics, you can monitor app-crash and its reasons effortlessly.

ü  The app analytics help you analyze the network-request round-trip time to fix the back-end problems.

ü  Helps you to plan and work on a sustainable ROI strategy.

How To Choose One Perfect Option

 First and the foremost, create a list of most important ROI factors; the number of downloads, referrals to the application and the number of social media shares.

Once this qualitative analytical approach is done to understand the influence of the competition on the app and what are the facts which can drive it further.

 Strategize and plan your future business goals. With this step, you can get a clear idea, about your business revenue needs and how you want to address them with the help of a mobile app and finally pick a right analytical tool for the further success of your app.

Eventually, there is a number of benefits with the app analytics and your selected iphone application development company  would help you sail through this hurdle with an ease.

Hence, you can experience the stronger dose of the success through your mobile app.

Unleash The Benefits Machine Learning Will Provide Your Business

When the high tech machines, technology, computers, and the internet were invented, all had a basic reason behind these inventions and that was to make our life easier and simpler.

Every invention took place so that our work could be completed, without us (the humans) doing it physically.

No doubt all the leisure time we enjoy nowadays is due to all these inventions that took place all these years.

Since, the time one thing gets invented, it is updated again and again so that it could meet the demand of new technological world and it is an endless process as with time new inventions will take place and demand of people will change accordingly.

We know that, for a business to achieve success, the demand and supply need to be equal. One aspect sees a fall, other has to bear the consequences. So, to keep up with demand and supply you need to stay up to date with the changes or new technological trends.

One such invention took place which will help in our lives a lot and that is Machine learning.

So, what is machine learning?

The power of machine learning is without any doubt a very remarkable one.

Machine learning refers to the technology that allows the computer to process the data, to identify the patterns or trends and helping the user to take any action.

This technology is expanding faster and industries are adapting to it and it doesn’t even affect the expenditure to a larger extent.

With the help of ML, machines can extract information from the raw data and learn the information and teach it to themselves. It is a process which says learn from doing.

Now, let us discuss the benefits machine learning will provide businesses:

1.       Customer Lifetime Value Prediction:

These days businesses have lots of data, they have access to huge amount of data and this data can be useful in analyzing the audience. Customer lifetime value prediction is the major challenge faced by the businesses. With the help of ML, you can predict your customer's shopping pattern or behavior and it can be utilized smartly by your business.

2.       Maintenance:

The manufacturing companies tend to do such practices through which their task becomes a lot of expensive but, with the help of this technology you can cut down on the extra cost and work more effectively and efficiently.

3.       Eliminates Manual Data Entry:

With the help of this technology now you don’t have to record the data manually which decreases the mistake of doing the data entry wrong. As when data entry used to be done manually, there were times when things used to be recorded wrong or might even be skipped, sometimes the data used to be manipulated, but now since businesses will be using AI, all these errors will never take place as you can not manipulate a machine and the data collected by the machine would be correct.

4.       Detecting Spam:

When you use machine learning in your business, it helps in detecting the spam in your business or data, it helps you recognize the errors and correct them. With the help of machine learning your data gets checked automatically and if there is any spam it is taken care of automatically.

5.           Product Recommendations:

Since, machine learning is like a mother taking care of the baby, same way with the integration of machine learning your business mobile app development, it takes care of your business like it’s baby. It will recommend thing which can be changed or the things which can be integrated so, that the developed products match the requirements of the customers and product receives huge success in the market.

6.         Financial Analysis:

When nowadays, population is increasing at a fast speed, the record is also increasing and keeping the record of all the financial data becomes very hectic as it doesn’t stop with just collecting the data, you need to analyze it properly, so that all the money which is given to the customers can be collected on time and properly.

Thus, we know now that integrating machine learning in your business is quite important so that your business can be handled properly and all the work can be finished accurately without any error or lack of anything.

So, you should integrate the machine learning in your business mobile apps, so that your business can be under your control and your business follows a proper procedure without your supervision. No matter where you are, you will feel relaxed and will be ensured that everything will be taken care of.

Thus, to get your business mobile app developed you must contact TECHUGO, the top mobile app development company in Canada.

How SMO Services Can Gain You Customers

Around the world, there are millions of users on various social sites and the rate of these users is increasing rapidly and with this rapid increase in the users on social sites, your business social presence becomes utmost important.

So, to be an effective SMO expert you must keep the following points in mind:

Establish a team:

Dedication is the most important thing, which is needed when you start doing a work and the dedication will lead you to do hard work and achieve success. Thus, make a team which is dedicated to work for your company. So, that your company will achieve success with the positive and healthy environment.

Social media presence:

When you are present on social sites, make sure that everyone register that presence. You should not be hiding, in fact, your business should be making a positive Impression in front of everyone.

Content:

 The content you will be posting for your business promotion should be in relevance to your business promotion and it should be making an impact on readers. It should influence the people in such a way that they get excited and interested in buying your business products or services.

Choose the channels:

When you decide the channel or the medium or the social site on which you will be posting your content. Your marketing company should make sure that you have a strong presence there because posting something where you don’t have strong presence is of no use as no one will be reading or seeing what you will be posting, that is why it becomes necessary to have strong presence over the social sites.

Listen first:

You should not just be so focused on promoting your business that you are just posting, posting and posting, you should also make sure that you listen to the audience. Sometimes audience gives very valuable tips to enhance your products and services and you should always reply with positivity to the negative content.

Be alert:

Always stay alert and be updated with the latest trends and adaptation of these trends.

So, if you want your business to become a brand and have the strong online presence, you must contact TECHUGO, the best digital marketing company.

Why On-Demand Mobile Apps Are Gaining The Maximum Attention

You can wait on this stand to get a taxi for your destination….OMG, its 11 pm and too late to order food, now will go empty stomach… ever been to such situation???

I think numerous times, and really those were the moments where you felt helpless and tired due to the efforts invested in there…but such situations or many more others like them are…now PERIOD!!!

Yes, and that could only be possible with the intervention of technology in our lives, which has opened a glut of opportunities and calmness with the help of app technology.

The app technology is nothing uncommon and we all are very much accustomed to its features and the number of functionalities which have made us access every required service, with a tap on our Smartphones.

The limitation of app technology is not limited to one particular industry or business, but it has extended its wings in the horizon of unknown destinations, and somehow has brought the world to an axis point, where everything can be accessed effortlessly.

On the other hand, when it comes to discussing the topic of mobile apps, something which garners our attention further is the on-demand mobile apps.

I know some of you might be unaware of the term On-demand Mobile apps, but must be fully aware of the technology of on-demand mobile apps, so lemme explain a little more for you the on-demand mobile apps.

WHAT ARE ACTUALLY ON-DEMAND MOBILE APPS???

The very concept of such apps, is quite recognizable from the name itself, but in a more technical and practical manner, If I have to explain then, an on-demand mobile app is something which eases the users’ day-to-day needs, all packed in a fully-functional mobile application by a specific service provider is called on-demand mobile app.

Now you must be aware of the on-demand mobile apps basic concept lying behind, now the second most significant point for on-demand mobile comes, that what is the basic functionality of the on-demand mobile apps…

If I have to jot down the basic functionalities of the on-demand mobile apps, then I can easily scribble it down in the points mentioned below, such as:

üFirst and the foremost the on-demand mobile apps offer an easy-to-use interface, wherein the service providers can sign-up, log-in and portray their services and products to the targeted audience effortlessly

ü  Users can order their required products with just one click

ü  Vendors or the service providers can create value by understanding users’ demands and complaints

ü  Also, vendors can control the quality with order tracking and delivery management

ü  The online payment system enables a secured and much accessible platform for the audience

Hmmm, it sounds great, but even now, are you not so much convinced that why an on-demand mobile app development process takes the leverage on the existing revenue-boosting solution…

To start with I would like to suggest that

80% Of Business Owners Trust The On-Demand App Development Services

I think this stats is quite obvious to explain every bit of your queries but to satiate your hunger of inquisitive nature, I have brought some more points which can draw your attention towards the reaping benefits fountain from on-demand mobile apps, especially for your business domain.

Let’s read further…

      It Is Flexible

Undeniably if you want to reach your users’ hearts then you must offer something which is different from the usual service providers. In this need of the hour, flexibility factor is something which brings the attention of the users, wherein users can reach you at any point of time, regardless of their time and zone barrier.

This hurdle is beautifully bridged by the on-demand apps, which allow the targeted audience to access your services, without being daunted for the time zone.

      Creates A Value Bridge

The most significant part of any service emerges, when the service provider is able to comprehend the users’ needs and the requirements without a fail, but with an offline services, it is hard to collect such a huge data, but with the on-demand mobile apps, your users can leave the feedback and the reviews or any other need through the app platform, which simplifies the process of offering the valuable services to your customers.

Your targeted audience can leave their needs or feedback on the app and accordingly you can shape your services to fit the requirement bucket from your users.

      Opens A Floodgate of Business Opportunities

The best part of the on-demand mobile apps is that it offers you a valuable database of the targeted and potential audience, which would consist of users’ contact number, e-mail address, any specific preference or any interest which would help you to take a walk-through to your users’ minds and access their preferences.

With this data, you not just enhance your business model, but you also connect with your potential and targeted audience base to support you to grow further.

      You Can Retain Your Customers

A successful business lies on the platform, where there is a REPEAT business from your existing customer and that same customer never knocks on your competitor’s door.

With an on-demand mobile app, you allow your customers to open their hearts and discuss what improvement they are looking for in your services, which as a consequence would help your customers to get retained.

Also, worth to mention but this strategy helps you to increase the conversion rate to an extent which is next to impossible to be achieved with any other business model.

Remember, when you offer something exclusive and specially designed for your targeted audience, then ultimately you help your business to achieve the best possible ROI through the on-demand mobile app.

Thus you must include the app intervention in your business model and help your business to experience the value as per their expectations.

On the other hand, an on-demand mobile app, which offers your business to grow with a streamlined customer conversion rate, can only be possible when you decide to proceed with a leading mobile app development company in the USA.

What happened???

You got confused again with the right mobile app developer term??? L

DON’T WORRY… J

If you are still confused about the selection of a right app developer for your on-demand mobile app, then talk with Techugo- a leading app development company and receive the best app development consultation to kick start your app development process with the leading and the experienced app development experts.

At Techugo, you will receive the best app solution services to meet your business expectations and goals efficiently.